Built a luxury home decor brand from scratch alongside Founder. Born online and launched exclusively with One Kings Lane, the brand is now sold at joannabuchanan.com, Harrods, Selfridges, John Lewis, Terrain, and Bloomingdales.

Develop clear brand expression with best-in-class creative in an intensely competitive landscape. Key partner in explosive global growth of brand in recent years. Create global marketing campaigns for a luxury skincare brand with a growing following of enthusiastic customers. Oversee execution across print, video, digital, and social platforms for Fresh shops as well as Sephora. Manage talented designers and illustrators in developing rich storytelling narratives for individual product lines, each with a distinct origin and expression. Collaborate with marketing and merchandising teams to ensure a consistent brand voice and seamless creative execution across global markets. Manage agencies and contractors in specific creative executions as well as ongoing production support.

Led in-house Merchandising creative team in development of creative work (branding systems, packaging, signage) supporting Martha Stewart's retail brands in specialty and mass channels. Product categories included: housewares, home decor, food, crafting, stationery, home office, health and wellness, and pet products. Collaborated with Marketing, Merchants, and retail partners to ensure creative work achieved business objectives as well as timeline and budget goals. Developed and determined department processes for optimal efficiency and quality of work. Conceptualized and Art Directed product and lifestyle photo shoots. Worked directly with senior executive level management, as well as external business partners. Worked directly with Ms Stewart on special projects as needed.

Opened NYC office for a DC-based branding agency. Developed creative work for NYC clientele, as well as supported creative efforts in home DC office.

Earned Master of Fine Arts from SVA in New York City, while freelance designing part time. Clients included book publishers, fashion designers, real estate developers and advertising agencies.

Branding design and print collateral systems for a boutique design and marketing agency. Opened NYC office (company based in DC) and grew Manhattan clientele.

Taught a Graphic Design class introducing the basics of design thinking, concept development, image making, and visual communication.