Manage the strategic creation and promotion of original content for a nationally-recognized accounting and leadership advisory firm. Drive and execute key brand and creative initiatives. Lead positive change when it comes to telling stories and positioning our employees in the marketplace. • Conceptualize, initiate, and manage the company's personal and professional leadership blog, which saw more than 12,000 site visits in its first year• Research, develop, launch, and analyze digital campaigns; adopt a test/learn/refine approach to inform social strategy and drive growth and engagement• Differentiate the company by leading the strategic improvement and implementation of new marketing tools, including keynotes + client presentations• Elevate brand's national presence with a broad public relations plan; monitor media and industry trends• Develop relationships across organization, particularly among executives• Provide five-star client service; serve as Marketing liaison for other departments’ critical initiatives• Write and distribute email newsletter campaigns to build brand advocacy

Developed content plans and thought leadership for the world’s leading project, portfolio, and program management membership association. Ensured consistency of brand and messaging across product lines, business units and regions. • Wrote long-form content to deliver strategic value about business initiatives and priority topics• Crafted stories that engage consumers and drive meaningful connections• Collaborated with internal and external stakeholders to drive content development and design• Researched areas of focus to identify new opportunities and educational gaps

Wrote original printed, electronic and digital communications for the fourth largest Blue Cross Blue Shield Plan in the country. In addition to creating original content, I copy-edited materials, ensuring accurate branding and style. Translated complex information into marketable materials for more than 100,000 physicians across three states. • Managed creation, production and distribution of 12 electronic physician newsletters each year• Consulted with cross-functional teams/clients to develop/execute communication approaches• Interviewed physicians and wrote best practice/success stories for semi-annual clinical journal • Created online resources, such as webinars and toolkits• Cultivated and managed relationships with consultants, agencies and vendors

• Wrote, proofread and published all state-wide physician communications• Developed and executed communication plans for product and service launches• Edited and published annual grant report and annual community report

• Created communications for consumers, employees, brokers, clients and providers (examples: newsletters, brochures, advertising campaigns, emails, webpages)• Orchestrated communications and state-wide events for launch of new company name and brand• Coordinated $1.25 million budget and managed intern program and assignments

• Researched and compiled data to develop business and carbon accounting course materials that earned accreditation from the National Association of State Boards of Accountancy.• Edited and finalized business plan, earning first place at MegaBizFest Business Plan Competition.