Megan Peddycord Bratton Email and Phone Number
casper, wyoming, united states
Megan Peddycord Bratton's Location
Casper, Wyoming, United States, United States
Megan Peddycord Bratton's Contact Details
Megan Peddycord Bratton work email
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Megan Peddycord Bratton personal email
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Megan Peddycord Bratton phone numbers
About Megan Peddycord Bratton
15 years of total experience, with 8 years in brand management and web development, 13 years of copywriting, and 5 years of social media.Specialties:• Brand development & management• Web development and optimization• Graphic design• Social media• Written and oral communications• Public relations• Artificial intelligence• Meeting/event planning• Print & internet marketing• Adobe Creative Suite
Megan Peddycord Bratton's Current Company Details
Natrona County Library
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PR & Marketing Manager at Natrona County Library
casper, wyoming, united states
- Website:
- natronacountylibrary.org
- Employees:
- 13
Megan Peddycord Bratton Work Experience Details
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Pr & Marketing ManagerNatrona County Library Sep 2019 - PresentCasper, WyomingAs the singular member of our Library's marketing team, I manage the public relations, digital content, print marketing, and more. • Managed a Library-wide rebrand and launch of a new website (build-out, copywriting, design, migration, and more). Manage the website and all Library web properties (including Libcal, Aspen, and more) on an ongoing basis.• Manage and run the Library's social media accounts, including content calendar, imagery and videos, troll mediation, ads, and more.• Draft, edit, and send Public Service Announcements (PSAs) and press releases to media outlets regarding the Library’s events and programs.• Create all print and digital signage, manage physical signage vendors, and maintain consistent brand look & feel across all creative.• Produce library newsletters - both print (quarterly) and email (monthly); write/edit news articles that are also used on the Library's blog• Work with creative agencies and community partners to raise awareness of the Library’s activities, programs, events, and services. Develop and produce messaging that communicates the Library's value to the public and evaluate message effectiveness.• Coordinate media relations with a proactive approach to stimulate and anticipate coverage about the Library and its offerings: media interviews, TV and radio appearances, promotions, and other face-to-face contacts with the media.• Stay informed of local developments and maintain contact with community and business groups. I sit on the Board of Casper Rotary Club as PR Chair, the United Way of Natrona County's Community Impact Committee, and as a Community Partner on the Casper Area Chamber of Commerce Board.• Develop and implement surveys, special advertisements, and/or large special events (like Wyoming Library Association's annual conference)• Work in partnership with Natrona County Library Foundation for fundraising (development and production of annual appeal) and other efforts to bring added value to the Library.
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Youth Services LibrarianNatrona County Library Mar 2019 - Sep 2019Casper, Wyoming
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OwnerMep Creative Apr 2016 - Dec 2018Greater Denver AreaProviding consulting and freelance services for copywriting, branding, web content management, design, and more.
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Marketing ManagerEcollective Inc. Mar 2017 - Jul 2018Greater Denver AreaAs part of a small (but mighty!) creative marketing agency, I wore multiple hats, including project management, account management, business development, copywriting, marketing consulting, creative work, research, and more. Clients were mostly B2B, with a focus in telecommunications. -
Practicum StudentDenver Public Library Jan 2016 - May 2016Denver, CoFor my graduate school practicum, I worked with the head of Denver Public Library's Adult & Family Branch Programming department, based out of the DPL Central Branch. I helped market, plan, and administer many different programs across all 20+ branches of the library district. The events catered to library visitors of all ages, including children and young families. The practicum culminated in my evaluation of success and effectiveness of these programs, as well as suggestions for ways to make them better attended in the future. -
Web Marketing AssociateBlackboard Sep 2015 - Apr 2016Part of a small, dynamic team in charge of Blackboard's outward-facing digital properties, including our corporate website, Blackboard.com. My responsibilities included:* Building out new pages on Blackboard.com to reflect updates to product and service offerings. Making sure all new content was optimized with consideration for UX, UI, and written copy.* Conducting Brand Review for all newly created pages on Blackboard.com (as well as updates to existing pages and components) to ensure accuracy and brand consistency in look, feel, tone, and voice.* Owning BbWorld.com (Blackboard's user conference's website) in both 2015 and 2016. 2015 included vendor management with Cvent and web designers, plus content management and web maintenance. 2016 included vendor management with an independent designer, content creation and build-out on Wordpress, and SEO and Google Analytics monitoring/optimization.* Helping with the creation of Blackboard's first localized sites for our international audience. This included content customization for the different regions (EMEA, APAC, ANZ, and LAC), as well as translation and XML import/export.* Managed the migration of a sub-brand's sites (Moodlerooms.com) from Drupal to Wordpress.* Brand consulting for other digital properties, including landing pages, email campaigns, web forms, copywriting, Blackboard Help site, Blackboard Careers site, and more. -
Brand Marketing AssociateBlackboard Sep 2014 - Aug 2015Greater Denver AreaAs 1 of the 2 members of the organization that "owned" the Blackboard brand, I spent my time on the Creative Services team:• Acting as an ambassador to maintain an updated, dynamic look and feel for the company’s brand and creative direction• Collaborating with Creative Services to develop and publish style guides and corporate brand assets • Ensuring appropriate management of brand properties including Web site, sales materials, event presence, HR systems, and recruiting/onboarding processes, etc. • Conducting brand trainings for employees to ensure a consistent look, feel, tone, and voice across the organization• Working with various brand and design agencies in building out Bb brand strategy • Partnering with Events to create a truly branded experience at BbWorld• Managing Brand Review process by providing edits and feedback to content creators• Creating and distributing monthly “Brand News” newsletter to all of Marketing in order to advertise important brand updates• Closely managing for brand our client-facing web properties including the corporate website, BbWorld.com, Ascendify employment portal, micro-sites, landing pages, and related interactive communications• Keeping the main homepage and market highlights pages updated, fresh, and on-brand by creating and adding requested social tiles and carousel banners• Assisting in the content migration from a legacy CMS (Kentico) platform to a new CMS (Tridion)• Providing hands-on experience with approving and publishing content edits and updates performed by content editors in the CMS
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Marketing Associate, Marketing Services And CoeBlackboard Oct 2013 - Aug 2014Greater Denver AreaI contributed to corporate marketing initiatives, such as helping to develop the new mission/vision/values for the brand, voice and tone for communications, and more. I also helped manage and contributed to the creatives of the relaunch of Blackboard.com, moving from Kentico to Tridion, an ongoing project for all of 2014.
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Marketing Copywriter And CoordinatorBlackboard Jul 2011 - Oct 2013Denver, CoAs the Product Marketing Copywriter and Coordinator for Blackboard Engage, I specialized in all things written, including marketing collateral, press releases, brochures, emails, ad copy, postcards, event copy, web copy, case studies, social media management, and more. Also helped with events/conferences. Part of company re-branding to Blackboard product.Other responsibilities: Activities committee, Notary Public
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Marketing PlannerRgm Alliance Oct 2010 - Jul 2011Denver, CoRGM Alliance is a unique group of Premium publishers that attract an engaged, sophisticated audience. Membership enables Publishers to generate revenue, grow site traffic, and improve their brand. For advertisers, The Alliance provides a “best of both worlds” solution by fusing the transparency and safety of site-specific advertising with the efficiencies and reach of advertising networks. As Marketing Planner, I specialized in:* Channel growth, maintenance, tracking, and reporting* Publisher relations* Marketing materials for sales and publishers* Account building and research* Sales Support - Proposals and RFPs* Database upkeep - SalesForce, @Plan, comScore, NetView -
Content Sales RepresentativeThought Equity Motion Oct 2009 - Aug 2010Worked in sales and customer service for the largest provider of online motion content. Thought Equity Motion has formed exclusive content partnerships with premier film and entertainment companies. • Provided superior customer service for all incoming client requests.• Performed research of >650,000 clips for clients interested in licensing motion content for projects including documentaries, national TV advertisements, major motion pictures, internet flash content, and more. • Generated an average of $40,000 worth of revenue from licensing, rights, and clearances per month. • Developed processes for prospecting and pitching to agencies and clients that is used by other sales representatives within the company.
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Junior Business AnalystWachovia May 2008 - Jun 2009Provided written communications for Associate Spotlights, Diversity Spotlights, Event Toolkit, and other internal communications for Information Technology. Performed research on communications best practices both within the company and by using external sources such as Melcrum Publishing. • Created process for introducing >50 new employees to co-workers n a bi-weekly e-newsletter for the 1st time. Got management funding, established timetable, and implemented the process. Developed questionnaire, created individual articles, and designed follow-up survey to assess value to readers. • Wrote content for new online toolkit created for IT Meeting Planning. Included tips for gatherings of >5000 people to as small as 3-10 people. Toolkit is included on the corporate intranet, and helps with everything from A/V set-up to reservations and speaking suggestions. • Prepared introductions of Diversity Tactical Team by interviewing and documenting roles of 15-20 middle managers as part of increasing visibility and improving communications.
Megan Peddycord Bratton Education Details
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Master Of Library & Information Science (Mlis) -
Public Relations, Advertising, And Applied Communication
Frequently Asked Questions about Megan Peddycord Bratton
What company does Megan Peddycord Bratton work for?
Megan Peddycord Bratton works for Natrona County Library
What is Megan Peddycord Bratton's role at the current company?
Megan Peddycord Bratton's current role is PR & Marketing Manager at Natrona County Library.
What is Megan Peddycord Bratton's email address?
Megan Peddycord Bratton's email address is mb****@****ary.org
What is Megan Peddycord Bratton's direct phone number?
Megan Peddycord Bratton's direct phone number is +133667*****
What schools did Megan Peddycord Bratton attend?
Megan Peddycord Bratton attended University Of Denver, The University Of Georgia.
Who are Megan Peddycord Bratton's colleagues?
Megan Peddycord Bratton's colleagues are Kate Mutch, Teresa Gambino, Sonja Brow, Kathleen Murray, Kellie Humphries, Lisa Scroggins, Lorene Heinzen.
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