Megan Babb Email & Phone Number

Eden Prairie, Minnesota, Us

St. Paul, Mn, Us

- Manage a team of six high-potential marketers to define the Ecolab Life Sciences strategic growth initiatives- Accelerate Ecolab's business growth in the pharmaceutical industry in North America- Manage global product platform & identify innovations to meet customers' needs

St. Paul, Mn, Us

- Applied strategic focus to a sub-segment of food to target unique growth opportunities- Sold strategy to senior leadership which led to the hiring of a Corporate Account Manager focused on this sub-segment, enhanced resources for innovation projects, and a sales break-out session at the annual sales meeting- Grew the overall food segment 9% over 2016, a significant increase over the 5% the previous year and 1% the year I took over the segment

St. Paul, Mn, Us

- Grew sales in the pharmaceutical, cosmetics and personal care segments 20% over 2014- Managed a global opportunity sizing exercise that informed the annual strategic business review- Initiated the marketing activities around a product launch

Bayport, Minnesota, Us

- Develop, execute and measure strategic marketing plan for new construction and remodeling segments representing 65% of total company sales.- Lead marketing efforts for the new Accessories Business Unit – a $135 million business.- Piloting the distribution and sale of installation materials with our windows – an entirely new and innovative business for the company to enter.

Bayport, Minnesota, Us

- Developed and executed go-to-market strategy and tactics for a new product launch with positive results and high customer awareness.- Managed the development and execution of an iPad app to improve the efficiency of the Andersen sales team, our dealer network and the trade customer.- Initiated and executed a corporate social media campaign increasing engagement 278%.

- Synthesize philanthropic research topics into compelling power point decks to edify clients’ donations.- Build social networking calendars to bring awareness to charitable causes.

Bayport, Minnesota, Us

- Identified key markets with high category sales and low brand penetration using creative, low-cost solutions.- Translated quantitative consumer data into an integrated marketing and advertising plan.- Designed presentation to initiate collaborative efforts with retail to increase category sales.

Minneapolis, Mn, Us

- Represented the Carlson School to potential applicants; acted as ambassador to the program when applicants came to campus to visit.- Organized interviews, class visits, and lunches for prospective students.- Created a marketing communication piece - from the current student's perspective - that was sent to prospective students.

Brand and marketing consultancy that assists client companies to increase profitability and competitive advantage by addressing revenue-related challenges.Consultant – Andersen Windows- Increase category sales by recommending customer-driven changes to merchandising, literature, and overall shopping experience based on qualitative and quantitative research.Team Lead/Consultant – Schwan’s Home Delivery Service- Managed a team tasked with identifying actions to increase individual customer profitability.- Executed a Market Basket Analysis using SAS to make targeted recommendations and increase household basket size leading to an incremental sales increase.Consultant – Vibramat- Developed an extensive and complete business plan for the product re-launch of Vibramat.

St Paul, Mn, Us

- Completed a competitive analysis and recommended new products to add to abrasives line.- Evaluated acquired product line and determined which products should be branded as 3M or Scotch-Brite - Analyzed POS data, costs and typical usage of sample packs to increase pack profitability and sales- Developed a market share calculator and marketing plan to determine ‘quick hits’ for wide belt sanders in order to double market share; Six Sigma project

Graduate Volunteer Consultants (GVC) is an organization comprised of University of Minnesota Carlson School MBA & MA-HRIR students who are dedicated to providing free-of-charge business consulting services to non-profit organizations in the Twin Cities.

Irving, Texas, Us

- Worked cross-functionally with IT to implement website enhancements based on client feedback.- Designed and wrote branded training documents.- Researched various industries to fully comprehend client and supplier needs.- Evaluated clients’ past purchasing programs and recommended strategies to source products.- Achieved $1.6 M in savings on $15 M RFQ for Truck Mounted Fork Lifts for big box retail client.

I was frequently recognized for having the highest restitution amounts due to successful attempts to locate offenders and convincing them to set up a restitution schedule. My conflict resolution, negotiation, and other soft skills were honed during this time.- Performed extensive research and detective work to locate individuals who had written bogus checks.- Contacted check writers to inform them of bogus check and set up a restitution plan.- Reported uncooperative offenders to the assistant district attorney for prosecution

I started out as a cocktail waitress and worked my way up to bartender over the 2 years I worked at Othello's. I achieved an intuitive sense of what people want and need during their dining experience and excelled at anticipating my customers' every need.- Learned to effectively manage my time since I was going to school full time and working part time.- Developed soft skills when dealing with new trainees, working with all levels of management, and having the right 'touch' for each customer.

Mba, Marketing, Strategy, Finance

German Language And Literature

B.A., German