Megan Gallagher Email and Phone Number
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Growth Marketing Strategist | Data-Driven Innovator | CRO SpecialistWith over 9 years of experience in digital marketing, I specialize in driving new customer acquisition and optimizing conversion rates. My passion lies in leveraging data to uncover growth opportunities and implement innovative strategies that deliver measurable results.Key Strengths:• Customer Acquisition: Expertise in developing and executing multi-channel marketing campaigns that efficiently attract and convert high-quality leads.• Conversion Rate Optimization (CRO): Proven track record of significantly improving conversion rates through data-driven testing and optimization techniques.• Cost-Per-Acquisition (CPA) Management: Skilled at optimizing marketing spend to achieve the most efficient CPA across various channels and campaigns.• Data Analysis & Insights: Proficient in extracting actionable insights from complex data sets to inform strategic decisions and drive continuous improvement.• Problem-Solving: Known for my resourcefulness and ability to develop creative solutions to challenging marketing obstacles.• Continuous Learning: Naturally curious and always eager to stay ahead of the curve in the ever-evolving digital marketing landscape.I thrive in dynamic environments where I can apply my analytical skills, creative thinking, and growth marketing expertise to drive meaningful business impact. My approach combines rigorous data analysis with innovative tactics to unlock new avenues for growth and optimize existing marketing efforts.
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Sr. Director Of Growth MarketingWild Alaskan Company Feb 2023 - PresentHomer, Alaska, UsDriving member growth for monthly sustainable seafood subscription.
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Director Of Performance MarketingWild Alaskan Company Jun 2022 - Mar 2023Homer, Alaska, Us· Responsible for website testing, leading a cross-functional team to ideate and activate tests to improve overall site conversion rate, average order value and user experience.· Manage search engine optimization strategy, working cross functionality with product, engineering and content to implement technical SEO enhancements and generate search optimized content on a regular basis·Act as marketing team stakeholder in cross functional growth product pod, developing and launching digital experiences that drive revenue and retention goals. ·Manage paid media strategy and A/B testing including new channel testing, audience targeting, creative and landing pages
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Senior Performance Marketing ManagerWild Alaskan Company Jun 2021 - Jun 2022Homer, Alaska, Us-Responsible for customer acquisition strategy and execution across SEM, Display, Paid Social, Native and more.- Create and manage paid media testing strategy including landing page creation and A/B testing- Lead website testing team, executing A/B tests to improve e-commerce conversion rate and member retention, LTV.- Work closely with product and engineering teams on server side testing, marketing tag implementation, conversion APIs, data analysis and tag management.-Set up and QA data pipelines to connect platform metrics to internal source of truth for accurate KPI reporting
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Senior Manager, Performance MarketingCars.Com Apr 2021 - Jun 2021Chicago, Illinois, Us -
Manager, Display & App MarketingCars.Com Jan 2020 - Apr 2021Chicago, Illinois, Us- Responsible for traffic and lead driving display and app media programs- Oversee daily management and optimization of media across multiple channels including Facebook, Twitter, Google, Criteo, Bing, Apple Search Ads and more. - Continually exceed performance goals, balancing multiple KPI's to meet business objectives - Plan and execute testing strategy including creative, targeting, bid multipliers and more- Provide high level recommendations to leadership and quickly pivot based on business needs or market changesSkills and platforms: Google Ads, Google Analytics 360, Adobe Analytics, Appsflyer, JIRA, mParticle, Facebook Advertising, Firebase, Criteo, Tableau, Display advertising, DV360, Google Campaign Manager, Search Ads 360, Microsoft Bing Advertising, App Acquisition, App Re-engagement, Dynamic Inventory Ads, data feeds, website pixels, product ads.
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Associate Manager, Paid Social MediaCars.Com May 2018 - Jan 2020Chicago, Illinois, Us- Part of in-housing effort to bring all digital media planning and management to internal team- Develop and optimize consumer acquisition strategy across paid social channels- Manage multi-funnel strategy across Facebook, Instagram, Twitter, Pinterest and other evolving platforms- Increased performance +200% YoY with minimal spend increasesSkills and platforms: Facebook Advertising, Twitter Advertising, Pinterest Advertising, Tableau, Basecamp
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Account ManagerBrickfish May 2016 - Mar 2018Chicago, Il, Us- Act as the main client liaison, leading weekly calls, in-person meetings and strategy presentations. - Create and execute organic and paid social media campaigns for Fortune 500 companies, including Hertz Global, resulting in customer acquisition, increased revenue and website traffic.- Improve client campaign performance by collecting data and presenting key metrics with actionable insights to key stakeholders.- Expand social targeting capabilities by implementing social media pixels resulting in more effective paid media campaigns. - Build and manage an influencer marketing program for Hertz that has resulted in a 600% return on investment to date in terms of creative asset value and social media mentions. - Implement and train team members on a variety of enterprise tools including customer relationship management solutions and reputation management platforms. - Proactively identify new social channel features and technology solutions to increase client efficiencies. - Educate client’s internal teams on social media and develop social strategies to meet department goals.- Spearhead creation of Hertz social media policy outlining stakeholder responsibilities and social crisis communication plan to allow for a timely and organized response in the event of a crisis.- Launch social customer care team for Hertz Global that decreased social response time by 85%, making the company the fastest in the industry while strengthening customer loyalty. -
Account ManagerIdea Booth May 2014 - May 2016Chicago, Il, Us- Developed and executed integrated marketing strategies, project plans, campaign timelines and content calendars to complete tasks on time and under budget. - Increased email marketing success by ensuring responsive design and optimizing content based on performance data.- Grow email distribution list by installing email collection widgets and acquisition campaigns. - Led website development projects and regularly updated client websites to improve search engine optimization. - Led creative team in development of photo shoots, video shoots and design work. -
Digital Marketing ConsultantVarious Clients Jan 2014 - May 2014- Increased event bookings and local word of mouth through grassroots marketing initiatives, local partnerships and concierge relations.- Created social media strategy, on-site promotions and email marketing campaigns.- Increased brand awareness through daily social media posting, bi-monthly email marketing campaigns and website optimization. - Consistently created new campaign concepts to meet client’s goals and solve business problems.
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Marketing Account ManagerBlast Marketing Feb 2013 - Jan 2014Chicago, Il, Us- Implemented a social media management tool that reduced employee reporting time by 50% and visually enhanced client reports. - Grew social following and brand awareness for restaurant clients by managing content creation and distribution, follower engagement and monthly reporting.- Secured media placements for clients by distributing press releases and pitches.- Crafted monthly marketing calendars outlining strategic promotions. - Increased local brand awareness by managing and optimizing online directories including Google My Business. -
Regional Advertising ConsultantApartments.Com Aug 2012 - Feb 2013Atlanta, Ga, UsManaged and aggressively grew sales for online rental advertising site through prospecting, cold calling and new business meetings in various markets. Educated customers on package and ancillary products and ensured both customers and prospects had a detailed understanding of our products through a consultative selling approach.Assisted in the creation of marketing materials and decks focused on customer education. -
Account ExecutiveRentalhomesplus.Com Dec 2010 - Aug 2012Developed and aggressively grew new business through creative prospecting, relationship development, technology partnerships and marketing channels. Exceeded sales and new revenue goal in 2011 by 110%. Top sales rep for 1st half of 2012 at 196% of new revenue goal.•Developed and delivered sales presentations in major markets, negotiated and closed business.•Recruited by management to share sales techniques with other team members•Attended multiple national and regional trade shows to interact with prospective and current clients. •Spearheaded the implementation and management of social media for the company including Facebook, Twitter, and Google+.
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Public Relations InternK101 Agency Jul 2010 - Oct 2010Researched and compiled media contact lists using Cision. Helped organize Roti Teen CampaignAttended weekly meetings to give updates and offer ideas. Posted press releases to multiple sites and sent releases to media contacts.
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Marketing ManagerFirst Equity Group, Llc May 2009 - Jun 2010Us-Developed and executed marketing plan.-Developed marketing budget and tracked ROI of key marketing activities.-Created promotional brochures and advertisements.-Managed and tracked social media marketing for the nail spa.-Established, maintained and grew an email marketing campaign of over 1,000 contacts.-Updated the nail spas website.-Created and wrote a blog for the nail spa.-Organized promotional events at the nail spa.-Sought out local partnerships and promotional events to sponsor-Reached out to local celebrities to visit spa. -Created media alerts for spa events. -Created press releases for nail spa-Organized ad campaigns through direct mail and print advertising and analyzed the return.-Collaborated with advertising partners in creating and implementing ad campaigns.-Recruited and interviewed new employees. -Trained and managed employees. -Entered, tracked and paid bills with Quickbooks.-Created competitor analysis materials for commercial real estate development projects, as well as compiling real estate tour materials.
Megan Gallagher Skills
Megan Gallagher Education Details
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University Of IowaJournalism
Frequently Asked Questions about Megan Gallagher
What company does Megan Gallagher work for?
Megan Gallagher works for Wild Alaskan Company
What is Megan Gallagher's role at the current company?
Megan Gallagher's current role is Sr. Director of Growth Marketing at Wild Alaskan Company.
What is Megan Gallagher's email address?
Megan Gallagher's email address is mg****@****ars.com
What is Megan Gallagher's direct phone number?
Megan Gallagher's direct phone number is (855) 281*****
What schools did Megan Gallagher attend?
Megan Gallagher attended University Of Iowa.
What are some of Megan Gallagher's interests?
Megan Gallagher has interest in Social Media, Web Marketing, Social Media Apps, Reading, Restaurant Marketing, Trulia, Social Networks (Online), Music, Sprout Social, Human Rights.
What skills is Megan Gallagher known for?
Megan Gallagher has skills like Social Media Marketing, Social Media, Marketing, Facebook, Advertising, Integrated Marketing, Public Relations, Social Networking, Sales, Email Marketing, Account Management, Crm.
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