Megan Riggi Email & Phone Number

Accomplished executive leading the Client Services department and driving key client relationships across the agency.Part of the Leadership Team responsible for sharing vision, strategic planning, business management, financial stewardship, thought leadership, and growth.Successfully nurtures and manages client partnerships, ensuring client satisfaction and exceeding expectations.Deep understanding of client industries, market dynamics, and competitive landscape to provide strategic guidance and thought leadership.Collaborates with agency leaders to shape vision, set strategic goals, and execute initiatives.Manages financial aspects of the Client Services department, including agency profitability, budgeting, and resource allocation.Proactively identifies new business opportunities and works with the Business Development team to secure new clients.Fosters a culture of growth and innovation within the Client Services department.Drives business results for clients through effective strategies and campaigns.Positions the agency as a trusted partner in the marketing and advertising industry.

Greater Milwaukee Area

Part of the Leadership team, tasked with sharing the vision, strategic planning, business management, thought leadership, and growth, for one of the agency’s largest accounts, Comcast. Managed agency revenue and cultivated organic growth through top-to-top relationship building, clearly understanding client objectives while developing effective solutions that deliver on KPIsLed large integrated agency team of +25 people, to deliver high impact omnichannel solutions across partnership and experiential programming for Xfinity

Greater Milwaukee Area

Provided client leadership by building strong partnerships with pillar clients, creating business plans, budgets, developing and managing 20+ programs yearlyLed cross-functional teams throughout complex programs including account strategy and planning, project management and measurementProvided strategic direction, leadership, and guidance for all University programming initiatives including a robust experiential program that annually targeted over 80 US College and University campuses Led organic growth initiatives and new opportunities by defining a targeted plan and roadmap that strategically supported both client and agency goals

Greater Milwaukee Area

Led strategic planning, campaign development, and day-to-day operations and management for Comcast’s University/segmentation program. Built, negotiated, and managed annual retainer/scope and project budgets Oversaw brief development, ideation, and production of creative campaign which includes tactical development from various channels e.g., video, audio, digital display, social, OOH, print, etc., Defined and implemented measurement and research to ensure appropriate metrics are established for program analysis

Greater Milwaukee Area

Responsible for oversight of clients Divisional sports (professional and collegiate) sponsorship portfolio. Manage sports strategy and project development around acquisition efforts in addition to evaluating sponsorship proposals and provide recommendations on activation platforms hat will better allow client to drive a greater sponsorship ROI.

Account and Client Management including facilitation and management of event execution Increased event awareness, training, supervision and recruitment of 15 – 100 employees Responsible for plan & program creation, including leading client presentation Development of in-Company and external corporate documents and templates Responsible for budget construction including program accounting & finance Critical path development and managementCreative consultation, briefing & creation Sponsorship strategy development including evaluation and recommendation of major sponsorship properties across Canada