Developed and implemented an agile innovation incubation model - portfolio strategy to governance.● Sourced, hired, briefing for the lead agency.● Identified growth categories for emerging portfolio● Evaluate, build, and define the full incubation model.

Established brand positioning, resulting in #1 in aided awareness within the category.● Developed strategic marketing plan: resulting in 45% growth and +2pts HHP.● Identified and executed consumer research plan.● Spearheaded visual identity changes and managed cross-functional team execution delivering positive PRSresults: purchase intent and communication objectives.● Aligned organization on the marketing plan and implementation (cross-functional to leadership).● Developed brand campaigns and managed execution and tracked performance of the marketing plan.● Delivered consistently improving media ROIs YoY.● Supported customer meetings resulting in incremental placement.● Developed co-creation model for Natural Channel innovation.● Identified and supported execution of newest innovation delivering 8.8 USPW in line with Top 5 SKUs.● Managed all agency partners (Strategic, Creative, Experiential, and Media).

Managed integrated marketing campaigns● Supported brand campaigns and managed execution and tracked performance of the marketing plan.● Supported customer meetings resulting in incremental placement.● Gained in-depth understanding of consumers' attitude and behaviors.

Identified Experiential Strategy.● Sourced, hired and managed Experiential Agency.● Identified and negotiated national sponsorship.● Managed and executed national tradeshow calendar.● Developed and executed bespoke customer marketing programs delivering incrementality and strengtheningbuyer relationships.● Established and activated in-store demo program delivering 35% incremental sales.

• Identifying and negotiating national sponsorship opportunities at local level while aligning with national strategies• Managing Field Marketing Program• Customer Specific Marketing execution• Building key relationships throughout the market • Working with the sales team to ensure the field marketing activities align with sales goals• Scheduling, executing and tracking all field marketing activities • Managing marketing budget with reporting on a regular basis• Identifying local endemic and lifestyle partners for development of co-marketing programs• Managing Field Marketing Managers in San Francisco & Seattle

- Building relationships with partner studios- Manage partners & trainers- Educate partners & students/leads on both 200 hour & 300 hour Teacher Training- Create & manage marketing efforts for each training (social media, email marketing & print collateral) - Program Trainings (dates, trainers & content) - Coordinate travel & housing - Sell program to students- Work with leads- Order materials for training

- Oversee Nordstrom, Bloomingdales, Macy's & Dillards - West - Merchandise product- Train & educate staff on product/brand- Support sales needs- In-store brand ambassador- Create, develop & manage marketing efforts within the large accounts

• Create regional marketing strategy. • Develop, pitch, budget and execute retail-marketing programs with key retail partners while analyzing sales data.• Build and execute National Marketing programs and sponsorships. • Build key influencer relationships with athletes, entertainers, celebrities and more.• Interface with sales and ZICO’s distribution, bottling and retail partners, to align and integrate marketing activities.• Secure regional advertisement • Recruit, train & manage a team of regional Marketing Managers.

Field Marketing Manager - Activating local marketing plans through: •Event Sponsorships / Support, Grassroots Activities, Experiential Marketing / Sampling, Product Placement, Strategic Local Relationships and Partnerships- Manage Team of 15+ Employees (Schedule, budget and events)

• Oversee FIJI LA Team to execute key initiatives and deliver brand message via an average of 300 events/yr. Event sampling: Coachella, Hawaii Film Festival, FIJI Dinner Series, film premieres, and other events in key pillars such as art, politics, philanthropy, hospitality, and epicurean• Work cross-functionally and closely with dept officials from Sales, Home Delivery, Social Media, PR, Business Development, and Strategic Partnerships to ensure the event program remains the cornerstone of all business functions and produce highest ROI• Implement key initiatives below as previously defined by an integrated event marketing program:- Retail Promotions: executed volume-driving event-based retail promos at key retailers. - Assisted in planning/executed FIJI-owned event:FIJI Dinner Series- Direct Sales Program: managed/assisted a direct to event sales program – driving sales/profit for marketing department with over 4,000 cases sold in 2010- Showroom Seeding: managing our seeding program in LA that includes Dior, Bulgari, Prada, DVF, Creative Recreation, Ted Baker, Puma, Converse, H&M, Disney, Fox, Warner Bros., Paramount, Oliver Peoples, etc.- Influencer Seeding: Implemented seeding to influencers including editors, stylists, celebrities, publicists, and executives

Assisting the style and activation of 360° marketing programs that support national programming and local sales initiatives with major retailers, assisting sales with on-premise by building relationships through events across Southern California, special events lead logistical point personassisting with management of budget of: employees, events, and promotional material, communication with sales for programming, power point recaps, managing/updating seeding grid: celebrities/influencers and delivering product, resulting in organic media and increase in sales.

Worked on the Super Girl 3 event, Researched and set logistics for the event in San Diego. Assisted and updated ASA's athletes, Assisted editorial for annual book.