- Management of strategic planning and marketing efforts for all hospital, health system, physician group, SNF, FQHC, 340B, PBM, MA brokers and diseases-specific clients (e.g., renal care, respiratory) as the Marketing account owner. This includes planning of strategic campaigns, content development and graphic design (as needed) of final deliverables; facilitating internal and external reviews and approvals; providing guidance and project management across the Marketing team to meet internal and client deadlines. - Manage all internal and external materials for ExactCare technology platforms: MyECP Enterprise, MyECP for Patients, ExactCare Partner Portal, ExactCare App, ExactCare Enroll App, MyPAT.- Manage B2B editorial calendar to determine timely and informative topics to share with our B2B audiences (e.g., clinicians, physicians, specialists, healthcare organization executives). This includes strategic placement based on industry happenings, research, content writing, and SEO optimization. - Manage Business Development lead generation campaigns to drive new partnerships and expand existing partnerships and increase patient population. Includes strategic development of campaigns, content development and execution. - Manage and develop recorded presentations used during new partner launches to train staff about ExactCare program and how to educate patients--includes creation of presentation, script writing and voice-over recording. - Manage process of collecting and developing patient success stories to showcase impact to clients and internal stakeholders. - Manage facilities branding for Cleveland, OH and Dallas, TX office locations.

- Marketing Communications: Develop marketing communications plans / materials to drivegrowth and business development in assigned markets. Responsible for developing compellingmessages through the combination of industry news / data and ExactCare outcomes data.- Account-Based Marketing: Collaborate with field-based customer relationship managers tounderstand key accounts and develop marketing communications plans / materials to supportpartnership activities.- Email Marketing & Account Communications Support: Develop messages that highlightExactCare’s features and benefits to support the field-based sales team’s relationship buildingwith prospective and active clients (referral sources). Work with Marketing & CommunicationsCoordinator to execute targeted messages.- Patient Communications: Help lead the development of patient communications to drive clear,consistent messages that will enable superior patient experiences.- Market Research: Responsible for developing a thorough understanding of the industry trendsthat impact assigned key markets, monitoring industry news and proactively working with theMarketing leader to identify resulting opportunities to enhance messaging in those markets.- Graphic Design: Create and develop internal and external print and digital marketing collateral to support B2C and B2B efforts. Target Audiences are internal and external stakeholders including employees, patients, nurses, physicians, caregivers, home health agency leaders and health plans.

- Manage monthly newsletter covering industry news, trends and technology- Manage web-based graphics management system including entering and prioritizing requests, routing and proofreading content- Work with Digital Marketing Specialist to update TCP C&I website - Collaborate to create content for the TCP Blog, Facebook, Twitter, LinkedIn, Instagram and other social media channels- Write bylines to provide third-party expertise to various industry-specific magazines- Create and update electronic library of slides per vertical and product category to be used in presentations- Create and maintain an electronic reference library of available displays including dimensions, cost, lead time and inventory- Develop cross-functional communications to support both Retail and C&I business segments across multiple product lines including, but not limited to, case studies, white papers, press release, webinars and testimonials. - First point of contact for internal and external customer requests- Track effectiveness of programs to identify insights and develop recommendations to improve future initiatives- Develop cross-functional communications pieces with the potential of overseeing end to end management of full production process- Manage TCP University: learning management platform to train distributors, reps and end users on TCP product, technology and market trends- Work closely with external organizations for donations and special projects

- Collaborate with Creative Director with all end-user and distributor marketing campaigns, collateral, trade show concepts and video.- Coordinator of New Business Development quarterly newsletter including client updates, personnel changes, trade show details and campaign feedback and statistics. - Responsible for research, writing and implementation of research papers and articles for marketing purposes. - Create design deliverables for email, web pages, print collateral, direct mail campaigns and more.- Juggle multiple projects while effectively managing timelines and expectations.- Coordinate trade show process; liaison between company, hotel, shipping companies and trade show staff, purchase event materials and design marketing materials. - Assist the marketing department with various C&I campaigns by creating info graphics, web banners, social media banners and call to action buttons for web. - Research market segments to fully understand trends, competition, news and products. - Organize and re-purpose marketing materials.- Write bylines to provide third-party expertise to various industry magazines.- Manage department micro-site; including updates, upkeep, and creation of landing pages and forms.- Assist National Accounts team with distributor outreach. - Develop marketing and communications tactics to create relationships with end-users and distributors.