Epcon Franchising provides a business blueprint for home builders to capitalize on a large and underserved segment of the new home market – 55+ home buyers – allowing them to build smarter and scale faster.

Created and managed inbound marketing campaigns that drove leads and conversions for over a dozen client accounts • Wrote and edited a library of compelling content for a diverse range of industries, from healthcare to tourism • Implemented content strategies following search engine optimization (SEO) and audience targeting best practices • Maintained an editorial calendar that ensured high productivity and organization in a fast-paced environment • Communicated with clients daily, providing insightful recommendations to build and maintain strong relationships

Managed the company’s website, blog, newsletter, emails, and social media channels through the HubSpot platform • Generated copy and layout for ads, brochures, case studies, ebooks, press releases, videos, white papers, and more • Segmented the company’s brand identity, image, personality, story, and voice to 15 distinct buyer personas • Published the award-winning magazine Great Spaces, which launched in May 2017 and was featured at the Herman Miller Dealer Marketing Conference in Holland, Michigan in November 2017 • Hand-selected to participate in HubSpot Academy’s Content Strategy Beta Project, an 8-week initiative to create and promote a pillar content offer (15 companies selected out of more than 20,000 clients worldwide) and Columbus Young Professionals (CYP) Club’s pilot Columbus Impact Academy, an 8-month leadership development initiative (1 of 99 participants across 7 organizations)

Taught listening, reading, speaking, and writing skills to 500+ students in grades 1-6 at Banghwa Elementary School • Planned creative and engaging lessons and activities daily, for a wide range of ages and abilities • Led a weekly teachers’ English club after school and multi-week, themed English camps during school breaks • Completed a 45-hour orientation, in-service training, and workshops on topics such as classroom management, developmental psychology, and multimedia integration

Directed a six-month rebrand to launch the company’s new name, logo, website, blog, collateral, and press coverage • Created quarterly email newsletters, monthly blog posts, and weekly social media content • Won awards for social media (Best of Houzz 2013) and email marketing (Constant Contact All Star 2012 and 2011) • Managed a student team from DePaul University to debut a documentary at a high-profile client’s 35th Annual Benefit Gala • Steered the 15-year-old firm from a non-existent marketing presence to having an established luxury brand in under three years

Assisted with implementing sustainable marketing strategies for over a dozen client accounts • Wrote and edited articles, blog posts, press releases, public service announcements, and radio ads • Aided in acquiring new business through the creation of Prezi presentations and capabilities packets

Fulfilled HR/administrative duties at Addison Group, Legacy Marketing Partners, and Sheraton Chicago Hotel & Towers

Gained comprehensive corporate exposure to the editorial, marketing, sales, and production departments • Completed a wide range of projects simultaneously, from creating competitive analyses to prepping manuscripts for production, while adhering strictly to deadlines • Created promotional spotlights for new products