Megan Barton

Megan Barton Email and Phone Number

Marketing Director @ Cooper Associates Group
Cheltenham, GB
Megan Barton's Location
Cheltenham, England, United Kingdom, United Kingdom
Megan Barton's Contact Details

Megan Barton work email

Megan Barton personal email

n/a
About Megan Barton

I am a self-motivated, customer-obsessed marketer with over 15 years experience. I have always known I wanted to be a marketer and strive to always innovate. You will regularly find me chatting about marketing strategy with anyone who is keen to join me!I have worked on the marketing of some of the world's most elite events, running the marketing for the hospitality at Wimbledon, Twickenham and Cheltenham Racecourse (just to name a few) during my time at Keith Prowse. My career started at Fairmont Hotels and Resorts where I worked at Fairmont St Andrews and assisted on the PR for the Savoy in London. I then moved to be Head of Marketing at smaller boutique agency Paragon where I loved selling out our flagship premiere events; Children in Needs "An evening with the stars" and many trips to the Monaco GP, as well as managing the PR for some of our well-known talent; Alastair Cook and Phil Tufnell. I then took a unique opportunity to become a strategic director at Consumer Intelligence, a data analytics business in Insurance, driving the data behind iconic adverts like Money Supermarkets 'save £350' and Meerkats Money Super Market save money campaigns. I was delighted to work at a strategic level with the CEO, implementing change programmes, and heading up the extremely high-performing marketing team. As a senior marketing professional my focus is on analysing, creating and implementing the right strategy for each company, ensuring goals are SMART, measured and tweaked constantly. I am a doer, I always get projects completed on time, within budget and over performance. Managing a team to get the best out of them and the best for them is a huge passion. I love a challenge and look forward to my next one. I truly enjoy my career and I am excited to bring my skills and enthusiasm to my role as Head of Digital Marketing at Cooper Associates Ltd.

Megan Barton's Current Company Details
Cooper Associates Group

Cooper Associates Group

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Marketing Director
Cheltenham, GB
Website:
thecooperway.com
Employees:
118
Megan Barton Work Experience Details
  • Cooper Associates Group
    Marketing Director
    Cooper Associates Group
    Cheltenham, Gb
  • Cooper Associates Group
    Head Of Marketing
    Cooper Associates Group
    Cheltenham, Gb
  • Cooper Associates Group
    Head Of Digital Marketing
    Cooper Associates Group Apr 2024 - Present
    Cheltenham, England, United Kingdom
    Leading the digital transformation of Cooper Associates Group. Responsible for Cooper Associates Mortgages, Cooper Associates Accountancy, Cooper Associates Foundation and principle partner practice of St James Place; Cooper Associates Wealth Management.
  • The Cheltenham Trust
    Head Of Communications, Marketing And Engagement
    The Cheltenham Trust Sep 2023 - Apr 2024
    Cheltenham, England, United Kingdom
  • Consumer Intelligence
    Marketing Director
    Consumer Intelligence Mar 2018 - Jun 2023
    London, United Kingdom
    - Leading the marketing and product function with 5 direct reports - Developed new products (agile methodology) and took to market with effective and innovative marketing strategies- Implemented webinars, white papers, and advanced CRM marketing funnels to capture and warm leads- Designed and launched website and digital experience- Created multi use content to ensure we were always top on SEO- Client and non client newsletters to drive engagement and encourage lead warming- Advanced ABMS programmes- Fantastic use of CRM to create 1 language across sales, marketing and the operational side of the business- Implemented national and trade PR strategies to monopolise the market
  • Consumer Intelligence
    Director Corporate Development
    Consumer Intelligence Jan 2018 - Mar 2018
    London, England, United Kingdom
    Role to implement company wide change programmes, which included: - Implementing OKRs (Objectives and Key Results) system to ensure output only working was successful- Implementing "The Partner Programme" the companies biggest investment to date. Companywide client training programme to ensure we were delivering the high level of service desired.- Worked at a strategic level to bring the business together, launched our mission, vision and values in a companywide event and ongoing communication programme. All still used today.
  • Paragon, One Live Partner
    Marketing Director
    Paragon, One Live Partner Nov 2017 - Jan 2018
    London, United Kingdom
    Promoted to Marketing Director after 3 and a half years with Paragon. Involved commercially and strategically, creating and executing the five year plan across the business.
  • Paragon, One Live Partner
    Head Of Marketing
    Paragon, One Live Partner Jun 2014 - Nov 2017
    Richmond, London
    Lead the marketing function across the event management, corporate hospitality and talent management divisions with particular focus on digital marketing, event marketing & strategy. Operating at board level and chairing the monthly marketing meeting. Paragon manage ex-England cricket captain Alastair Cook, ITV racings' Ed Chamberlin, ex-cricketer and presenter Phil Tufnell and Sky Sports Rachel Wyse to name a few.- Consistently sold out events with integrated digital marketing strategy- Used newsletters, incentives and celebrity marketing to boost engagement and awareness- Social media innovation for our celebrities to ensure constant positive engagement- PR both for our events, and celebrity management- On day running of events, including event management at the Monaco Grand Prix Day Trip- Used partnership marketing to form strategic alliances and promote events- Created a new website, updated all assets, ran successful SEO and PPC campaigns
  • Keith Prowse
    Marketing Manager
    Keith Prowse Nov 2013 - Jun 2014
    Uxbridge, London
    UK's leading corporate hospitality agency and part of FTSE 50 Compass Group plc. Experience marketing the hospitality and events at international sporting and cultural events including The Championships, Wimbledon, Twickenham, The Kia Oval and The Old Course Experience. Particular focus on digital marketing, PR, above the line advertising, working with stakeholders and NGB's and brand marketing. - Created and implemented the event marketing plans, in collaboration with venues. Successfully sold out Wimbledon, The Gatsby Club, each year- Managed a team of 5, as well as 4 external agencies and many 3rd party partners- Involved in the event planning for the events- Launched a new website, including innovative new search function for our clients- Implemented Salesforce CRM and all sales and marketing processes, I was the custodian of the system- Huge above the line marketing campaign on London Underground. Designed, and implemented the creative and all activation with a 3rd party agency. - Managed the full marketing budget and reporting
  • Keith Prowse
    Marketing Executive
    Keith Prowse May 2012 - Nov 2013
    London, Uk
  • Fairmont Hotels And Resorts
    Pr And Marketing Co-Ordinator
    Fairmont Hotels And Resorts Jun 2010 - May 2012
    St Andrews, Uk
    Five star sister resort to The Savoy in London. B2B and B2C marketing experience.

Megan Barton Skills

Direct Marketing Social Media Online Marketing Sales Press Releases Event Planning Business Development Digital Marketing Advertising Integrated Marketing Customer Relationship Management Seo Strategy Marketing New Business Development Event Management Google Analytics Social Media Marketing Management Public Relations Marketing Communications Marketing Strategy Crm Ppc

Megan Barton Education Details

Frequently Asked Questions about Megan Barton

What company does Megan Barton work for?

Megan Barton works for Cooper Associates Group

What is Megan Barton's role at the current company?

Megan Barton's current role is Marketing Director.

What is Megan Barton's email address?

Megan Barton's email address is me****@****nce.com

What schools did Megan Barton attend?

Megan Barton attended University Of Newcastle-Upon-Tyne, Horsforth High School, Leeds.

What are some of Megan Barton's interests?

Megan Barton has interest in Football, Wining And Dining, Rugby, Tennis, Travel, Love To Cook And Travel, Very Passionate About Sport.

What skills is Megan Barton known for?

Megan Barton has skills like Direct Marketing, Social Media, Online Marketing, Sales, Press Releases, Event Planning, Business Development, Digital Marketing, Advertising, Integrated Marketing, Customer Relationship Management, Seo.

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