• Manage corporate and internal communications/collateral to ensure brand consistency, ownership, culture and values across LOBs, contributing to a 42% increase in total leads and increased social engagement.• Maintain company websites using MODX to make real-time edits alongside offshore marketing team.• Research, write, edit and publish blog posts and FAQs, optimizing for SEO and giving a polished voice to subject-matter experts.• Successfully deliver marketing communications from concept to execution, including white papers, case studies, email campaigns and more.• Continually gathering knowledge of industry-critical topics in sustainability to generate collateral positioning company as environmental leader.

• Built diverse, solid client base of 10-plus companies and individuals, consisting of regional magazines, advertising agencies, media groups, financial advisory services, real estate companies and agricultural operations.• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content under deadline.• Consulted with clients to understand project requirements and purpose, later incorporating review comments into document.• Researched and wrote original content for case studies, emails and newsletters.• Interviewed individuals by phone, video chat and in-person to write stories, articles and posts.

• Developed strategic messaging for organic and paid landing pages, social media, email campaigns, print collateral, and blog content for 230+ portfolio of top universities reaching 45 million learners annually, contributing to increases in revenues and market share.• Collaborated with team of creatives, together creating more than 15,000 creative assets for 4,000 digital offerings and launching 26 academic programs in 2021.• Wrote fresh, engaging copy for online and print content across various lines of business, including degree, boot camp and certificate programs, always adhering to brand guidelines.• Improved click conversion rates with strategic paid social media and partnered landing pages. Ex: Innovative above-the-fold landing page project saw overall 28% increase in information requests.• Improved search result rankings for partner academic programs with targeted SEO-focused strategy while maintaining creativity.• Proofread and edited marking materials for clarity, consistency, style and grammar.• Presented copy solutions to stakeholders offering clear, strategic rationale that supports creative and academic program goals.• Confirmed compliance with regulatory standards and guidelines prior to production or launch.

• Collaborated with design, photo and video teams to complete client projects from planning to on-time completion of deliverables.• Reviewed and edited final copy for accuracy and oversaw all phases of production in various high-level projects, including prospective student and university-wide branding materials.• Communicated with account managers to ensure adherence to overall brand standards and marketing objectives.• Produced original, creative content for national print campaigns, social media videos and posts, regional publications, video and radio scripts, prospective student marketing materials, etc.• Built, implemented and updated effective SEO strategies for 50-plus departments and academic colleges within university's four-campus system.• Researched and wrote news releases and magazine stories for local and national publication.

• Reported on local education, government and healthcare beats covering variety of local and regional issues.• Helped shape narrative on key issues through effective storytelling and knowledge of public opinion.• Wrote and submitted accurate, engaging and fact-checked stories to maintain high standard of journalistic integrity.• Responded 24/7 to emergencies and breaking news stories with strong sense of urgency.• Interviewed sources and collected data to determine facts and opinions and fashioned into cohesive print story.