Marketing Director
Current
Vinyasa Productions
• Define, manage, and implement marketing plans and strategy for optimal results across campaigns and assets for website, emails, social media, and additional marketing channels.• Visual storyteller who transforms mundane and ordinary information into inspiring and educational content for various digital channels•Utilize KPIs and data analysis to assess ROIs and inform operational decisions and strategy and optimize marketing efforts• Establish and implement strategic content calendars across multiple platforms to determine deadlines, prioritization, and progress• Develop and execute comprehensive social media strategy to drive user acquisition, engagement, and conversion.• Build/maintain Kajabi-based website, course landing pages, memberships, and empowering self-paced programs creating meaningful connections and experiences for users• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, and other relevant channels•Develop/execute marketing funnels, drip marketing for all virtual community events (webinars, meetups, classes, challenges) and in-person offerings• Design evocative and appealing images and write compelling content for website, courses, videos, social media, blogs, and email campaigns• Conceptualize and execute digital marketing collateral materials inclusive of emails, banners, landing pages, and sales funnels• Created/produced Tattoo Masquerade®, an internationally acclaimed 3-day multi-arts fusion community celebration hosted at the Colorado Convention Center (2016-2017), uniting visionary & fine arts tattoo artists & live painters, performers, educators, and art enthusiasts• Designed and implemented successful marketing funnels and promotions for global cannabis healing retreat, and harm reduction programs