leading genre social strategy for Netflix Is a Joke, Kids & Family, Geeked, Games, Consumer Products, and Integrated Marketing

leading the Genre Social Team at Netflix (Games, Consumer Products, Integrated Marketing, Kids & Family, Geeked, and Netflix Is A Joke Comedy

Managed a team of content managers to develop always-on social strategy for Disney's brands (Oh My Disney, Disney Style, and Disney Eats) and build a support runway for Disney+ launch across all social platforms.Responsible for managing these editorial brands across digital, meet annual KPIs as defined in terms of audience growth and revenue goals, build content partnerships between internal and external stakeholders, and develop/launch quarterly programming slates to support AVOD and SVOD priorities.

Led video strategy and audience development for Babble, a parenting and lifestyle digital media brand targeting millennial women. This included work with cross-company business units and external partners, quarterly financial analysis tied to programming decisions, and work in support of larger company KPIs as outlined by The Walt Disney Company corporate leadership. + Drove follower growth and increased engagement metrics across all social platforms, with an average of 10 million monthly Facebook engagements. + Oversaw the creation of branded content videos for editorial campaigns that brought in upwards of $5.5M in sales dollars in 2017, including work with Facebook Anthology, Kohl's, Toyota, Hasbro, and Ethan Allen.+ Led the expansion of our NewsVid series (38M total views), including experimentation with live-action production, vertical video formats, and the launch of product-based news videos to support our Amazon affiliate link revenue-driving strategy. + Developed video collaborations with notable bloggers and celebrities, including Tia Mowry (Babble Eats), Ali Fedotowsky (Bachelor Fantasy Breakdown), My Life Suckers' Deva Dalporto, That's Inappropriate's Meredith Masony, and #IMOMSOHARD.

Senior content strategist for Babble.com, a female-focused parenting and lifestyle property geared toward millennial moms. Babble features insightful and genuine posts on the issues facing modern parents, as well as recipes, entertainment news, fitness tips, and more. With a vast network of daily contributors and influencers, Babble strives to foster refreshing conversations that inform and inspire women everywhere. + As social media lead, developed creative voice and positioning across social media channels (Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube) to better serve our audience and build deep brand awareness. This has led to year over year growth across all platforms - including 152% Y/Y increase in Instagram followers and 278% Y/Y rise in Facebook video views - as well as a consistent rise in website traffic. In fact, Babble is now the #1 most pinned brand for millennial moms. + Worked closely with our ad sales team to develop and execute branded content packages, and accompanying social distribution strategies. + Launched more than 6 original social-first, mobile-first video series in a range of topic areas from crafts/DIYS and recipes to general parenting humor. Including: Babble Hacks, Babble Eats (Season 1 totaling 56M views), Babble DIY, Dad Hair School, Kidsplaining, and Babble Happy Hour.

Contributed to the development of a cross-platform content strategy for Babble, and oversaw the creation of high-quality content supporting those core brand values. + Contributed to a major editorial redesign and worked to implement an overarching content and social strategy for the brand. + Built and managed a roster of contributors known as the Babble Bureau, comprised of a diverse group of bloggers and influencers from all walks of live.

Oversaw all editorial for the website, working closely with staff writers and contributors to create high-quality content on social and digital platforms. + Implemented a company-wide social strategy, workflow and best practices for content creation. Launched the brand’s Pinterest and Instagram accounts, and grew Facebook audience by an average of 139% Y/Y.+ Established organic and paid social marketing strategies to boost audience engagement on top-perfoming content.+ Increased website traffic by initiating relationships with influencers well as content partnerships and syndications. + Conceptualized and oversaw digital campaigns for a variety of clients targeting women ages 18 - 34.+ Successfully helped pitch ModernMom for inclusion in YouTube’s Original Channel Initiative. Developed and executed an overall video content strategy for the resulting $1MM influx of seed funding.

After starting as a executive assistant, worked as an associate blog editor in the Los Angeles office.+ Worked with community bloggers to edit and develop original content for the site. + Managed the lifestyle vertical - wrote compelling headlines, controlled positioning, and tracked trends.

Editorial Assistant for Forbes, ForbesLife and ForbesLife Executive Woman.