- Led multi-channel marketing initiative that delivered more than 87% of monthly MQL target, making this our most prosperous quarter of 2021- Spearheaded a webinar campaign resulting in an increase of registrations of more than 1,000% compared to previous average number of registrations- Created annual content plan to optimize demand generation, customer retention, and brand awareness across nine unique SaaS products- Aligned multiple departments on the creation of content campaigns, including landing pages, blogs, case studies, emails, ebooks, webinars, and more

- Co-led the redesign of our blog website architecture decreasing bounces by 17%, exits by 19%, and increased time on site by an average of :05 per page - Achieved 23% increase in unique pageviews, a 33% increase in form submissions, and 19% increase in new leads year-over-year - Developed a go-to-market content strategy delivering a 35% conversion rate – 83% of form submissions attributed to brand new sales contacts - Produced and created 11 ebooks, 87 blog posts, and 30 webinars in just one year - Designed sales collateral, including slide decks, one-sheets, and conference handouts