* Created Cheeze and Thank You, a plant-based cheese brand currently sold in over 70 Whole Foods stores, and 44 Mariano’s grocers.* Built a strong brand identity and awareness for C&TY, including developing and implementing a comprehensive marketing strategy that resulted in significant media coverage and increased customer loyalty* Grew grocery channel in three phase rollout: city-wide, state-wide, to 8 state Midwest expansion* Led negotiations with major retail and restaurant chains, resulting in partnerships that expanded the distribution of the business’s products and increased sales by 30%* Formed and managed a high-performing team, overseeing all aspects of the business, including product development, manufacturing, supply chain, sales, and marketing* Diversified revenue channels from grocery to restaurants, to e-commerce * Oversaw the successful launch of new products and product lines, including conducting market research, developing go-to-market strategies and managing the product development process from ideation to launch.* Designed packaging solutions that optimized product freshness, durability, and branding, resulting in anincrease in customer satisfaction and a 10% reduction in product damage during transportation.* Developed and executed a comprehensive innovation strategy that incorporated consumer trends, business issues, segment opportunities, and competitor threats. Conducted extensive market research and analyzed customer data to identify unmet needs and opportunities for product development. Resulted in the successful launch of multiple new products.* Oversaw financial planning, forecasting, and reporting. Conducted regular cost analysis to identify opportunities for cost savings and implemented strategies that resulted in a 15% reduction in operating expenses without compromising product quality or customer satisfaction

* Strategically analyze and cultivate potential partner relationships to drive company marketing and business development initiatives.* Utilize customer feedback and in-depth research to inform critical components of marketing strategy, new product development, and the advancement of brand partnerships.* Develop and implement comprehensive marketing and sales campaigns, aligning them with marketing objectives across diverse channels and market segments, as integral components of our overarching strategic marketing plan.* Oversee the management of the extensive online B2B product catalog, encompassing product listings from all brand and product vendors.* Efficiently manage active airline food service brokerage placements, including the meticulous processing and tracking of purchase orders and the receipt of affiliated commission payments from contracted brand partners.* Facilitate the procurement of sample shipments to airline partners for bid submissions, quarterly showcase sample shipments, and the meticulous inventory management of product samples.* Demonstrate exceptional skills in copywriting and photo editing, ensuring the fulfillment of all sample requests, from website presentation to product distribution.* Serve as the primary point of contact for brand partners, orchestrating their interactions with the brand catalog effectively.

* Spearheaded the development and comprehensive management of client accounts, encompassing strategic campaign strategies, meticulous planning, negotiation, and the seamless implementation and execution of new products and services.* Attained and maintained profitability in sales through a deep comprehension of the channel and the customer's business, allowing for effective strategy development and execution.* Formulated, presented, and successfully closed customer plans, including annual agreements, strategic and tactical pricing strategies, and promotional plans, all meticulously aligned with and in support of both the customer's and Heartland Systems' business objectives and overarching strategies.* Maintained a consistent weekly communication cadence with division sales management, fostering discussions surrounding promotional plans, display commitments, and the establishment of ambitious volume goals.* Assumed responsibility for acquiring, developing, and retaining new customer business, effectively expanding our footprint within existing geographic sales routes.* Proactively activated localized and national marketplace initiatives and promotions to drive brand development and optimize brand performance.* Cultivated and sustained strategic partnerships with customers, continuously elevating customer satisfaction levels through the delivery of superior service and flawless execution.

•Support in the management of day-to-day media relations with accounts such as the Riverfront Times, St. Louis Magazine, Alive Magazine, St. Louis Bride Magazine, Town & Style, and the St. Louis Post-Dispatch.•Assist in building strategic brand media plans and promotions of annual charity events,such as Variety with the Stars, benefiting children charities in St. Louis.•Maintain updates on social media outlets such as Instagram, Facebook, Twitter, and Pinterest.•Plan brand and celebrity-related events for top performers.•Manage photography and clip files for advertising records.

* Spearheaded the integration of convergence technology into daily advertising and sales processes, with a specific focus on leveraging these innovations within social media platforms.* Demonstrated a strong ability to both retain existing advertising clients and develop strategies for acquiring new clients on a quarterly basis, consistently achieving a remarkable ten percent growth trajectory.* Successfully drove advertising staff to elevate their client relationship management skills, resulting in a notable fifteen percent increase in sales.* Led and managed a compact team of advertising professionals, conducting thorough mid-year and end-year reviews to assess and improve performance.* Provided coaching and mentorship to advertising staff, inspiring them to deliver higher-quality client representation and fostering a culture of excellence within the team.* Proficiently managed the collection and creation of contracts for advertising clientele, ensuring precision and clarity in all contractual agreements.

•Assist with off-site and on-site facilitation of numerous events including conventions, sales meetings, social events and fundraisers in the St. Louis area and globally.•Help clients connect to their audiences through digital media at social events including galas, concerts, weddings, grand openings and private celebrations.•Participate in the beginning to end stages of event development.•Orchestrate travel, talent and venues for multiple events at one time.•Interact with high profile clients and large groups.

* Conceptualized, designed, and disseminated various marketing collateral, including fliers, posters, playbills, and other promotional materials, to promote Sheldon Concert Hall, Art Galleries, and rental spaces.* Crafted and designed compelling advertisements for publication in reputable local publications such as the St. Louis Post Dispatch, Go, and Riverfront Times, ensuring the effective promotion of our events and offerings.* Managed online promotional campaigns, overseeing the layout and distribution of e-mail newsletters through PatronMail. Additionally, consistently updated social media platforms and online event calendars with accurate concert and art gallery information.* Authored and coordinated press releases, strategically distributed both at the local and national levels, to bolster awareness and coverage of Sheldon Concert Hall's events and initiatives.* Collaborated with the marketing and development departments to meticulously coordinate and execute direct mail campaigns, including subscription renewals, Gala invitations, annual fund appeals, and special concert announcements.* Conducted thorough research to identify affinity groups for potential cross-promotion opportunities and discount offerings, expanding our reach and enhancing our value proposition.* Assumed responsibility for managing ticket sales reports, conducting weekly audits on subscription, single, and group ticket sales through the MetroTix ticketing system, ensuring accurate record-keeping.* Provided invaluable assistance at the box office during selected concerts, delivering exceptional customer service and support.* Maintained comprehensive clip reports and meticulously organized photo files to create annual records of advertising and publicity efforts.* Actively participated in weekly meetings, contributing insights and strategies to drive business and marketing concepts, and actively engaging in grassroots marketing initiatives.