As North America's Print and Retention Lead at Dell Technologies, I am responsible for developing and executing the go-to-market strategy and campaigns for the print portfolio across the US and Canada. I leverage my extensive experience and expertise in direct mail, email marketing, A/B testing, CRM, growth marketing, and customer experience and journeys to drive sales growth and customer loyalty for Dell's products and services.With over five years of marketing experience at Dell, I have successfully led and managed multiple projects and initiatives that have delivered positive results and outcomes for the company and its customers. Some of my achievements include increasing the direct mail revenue by 20%, improving the email open rate by 15%, and reducing the print cost per acquisition by 10%. I have also established strong cross-functional collaboration and relationship management skills with internal and external stakeholders, such as sales, product, finance, creative, and vendors. I am passionate about creating innovative and effective marketing solutions that meet the needs and expectations of Dell's diverse and dynamic customer base.Previous to my time at Dell, I have over 10 years experience in Supply Chain and Procurement operations. My experience includes sales strategy, sales growth, process streamlining, eliminating 75% of all shrink and vendor management.