Go to market planning and A&P guidance for commercial Spirits under E&J Gallo. Helping consumers shop, find, and buy our brands. Launched channel-agnostic initiatives for High Noon Hard Seltzer, New Amsterdam Vodka, Pink Whitney, RumHaven, and Familia Camarena Tequila.Knowledgeable in retail, on premise, and e-commerce channels with a breadth of understanding what it takes to develop break-through programming.

On Premise & E-Commerce Channel MarketingDeveloped insights, solutions, and portfolio programming for key customers in partnership with Sales. Gathered research, industry trends and competitive activity, and developed best practices to measure channel success and ROI. Specialized in menu and competitive analysis, pricing and profitability, and benchmark portfolio & brand programming for the largest accounts such as Marriott International and Bloomin’ Brands; Outback Steakhouse, Fleming’s, Carrabba’s, and Bonefish Grill. Developed platform strategy for Women Behind the Wine Portfolio Campaign and identified opportunities for National Accounts. Acted as National Accounts Spokesperson for the campaign.

Managed national retail and on-premise event programming for Barefoot Wine & Bubbly, the largest wine brand in the U.S. Developed consumer research and communications strategy for alternative wine formats. Led roll-out of new brand identity for national POS as well as new packaging identity for new product launches, line-extensions and new format innovation. Built one-of-a kind retail displays.

Managed strategic development and execution of Digital Marketing initiatives for high profile brands in the Winery and Spirits Division, such as New Amsterdam Vodka, Viniq Shimmery Liqueur and Familia Camarena Tequila. Established structure and defined internal process for Digital and Social Media Management, KPI's Performance Benchmarks and Analytics.Aligned with key Cross-Functional partners to build Best In Class practices, infrastructure and execution mapping. Involved in Digital and Social Media Strategy, Execution, Integrated Marketing, Ideation, Cross-Functional Planning, Partnership Development, RFP Generation, Social Media Advertising,

Brand-Facing Social Media Specialist focusing on the betterment of the online communities and storytelling for High Profile brands in the Winery and Spirits Division. Planned and executed Social Media Campaigns, Community Management, Content Creation, Asset Management, Reporting and Analytics.Established internal Social Media Menu of Services and Org Chart Growth. Actively participated in the development of re-setting digital culture within in the Winery.

Social Media, Community Management, Brand Engagement, Content Creation, Creative thinking, Idea-Generation, Partnerships and Promotions, Marketing and Advertising.

Clients included Amtrak California, California Department of Boating and Waterways, Arden Fair Mall, SaveMart Supermarkets and the Crocker Art Museum.

California Community Colleges, SACTO, Wendy's (QSR), and Mountain Mike's Pizza.