Megan Sigg Email & Phone Number

United States

United States

Rockville, Maryland, United States

Responsible for driving revenue for the year's educational events; Crisis Management Summit, Media Relations Conference, Measurement Boot Camp and The Social Shake-Up Show, by leveraging email, social, PR, lead-gen and programmatic methods. • Create and manage holistic marketing campaigns driving revenue for educational events• Create and present the marketing plan for each event's offerings while keeping in budget lines• Work closely with designers on development of new webpages and redesign of existing web pages and microsites through WordPress• Collaborate and manage external partnerships to expand the PRNEWS audience• Partner with the sales team to provide targeted marketing strategies to generate new client businessKey Accomplishments:• Revamped the categories and refreshing marketing for the 2021 Top Women in PR Awards program, with awards entries exceeding budget by 60% and growing 97% YOY• Took ownership and managed marketing for the 2021 Crisis Management Virtual Summit, exceeding the attendee revenue budget by 27%• Exponentially increased The Social Shake-Up's social interactions with the brand, in addition to driving social and search traffic to the event website

Rockville,

Washington D.C. Metro Area

Baltimore, Maryland Area

• Create a variety of complex event registrations, email templates and giving forms using iModules• Segment data and perform queries based on message requirements and target audience• Create and update a communications calendar in order to maintain consistency and organize messaging• Assist Advancement staff by troubleshooting and providing training on common iModules issues• Perform analytics on webpage activity and emails to determine communication strategies• Create and design email headers, images, buttons and layouts to enhance the way Loyola communicates with alumni• Manage and advise within a budget of over $350,000 with 19 subcategories• Create attendee lists for all required events and merge nametag documents in preparation

Leechburg, Pa

¥ Seamlessly coordinated and executed a breadth of intricate events ranging from smaller gatherings such as weddings and company parties to larger affairs. ¥ Modified contract language and executed final agreements in accordance with the terms associated for each prospective booking. ¥ Skilled in negotiating new contracts with clients to reach concurrence with addendums and new specifications when applicable.¥ Evaluated reports regarding profit forecasting.¥ Interpreted market trends into suggested and feasible sales expectations. Used projections to implement effective strategies to increase event revenue.¥ Prepared and presented individual accounts for each client in order to execute an efficient event.¥ Served as Lingrow Farm’s primary marketing liaison for The Knot magazine and online storefront. ¥ Coordinated, tracked, and managed all invoicing and payments received associated with each event.¥ Recorded and tracked all inquiry and booking percentages per year. ¥ Effectively managed and scheduled two teams of 25 event staff.

Latrobe, Pa

¥ Communicated with external clients to determine event requirements and formulated proposals and contracts to correspond with client needs.¥ Sufficiently staffed events to meet client requests.¥ Created comprehensive room diagrams to convey set-up requirements to event staff.

¥ Worked with internal departments to ensure successful execution of events in accordance with the client’s specific event details. ¥ Formulated proposals and contracts for repeat external clients. ¥ Staffed and helped organize numerous summer camps and conferences on campus. ¥ Created various marketing and promotional materials to include: quarterly Newsletters, a Catering Guide, and a Summer Camps and Conference Guide.

Bachelor Of Applied Science (Basc), Marketing

Activities and Societies: Student Government Association Class President, Marketing Matrix Secretary, Activities Programming Board Team.

Education record