Megan Porter Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

• Designed & activated market research to establish audience segmentation, product mapping, brand messaging platforms, content strategy & go-to-market campaign strategy• Served as the agency’s executive-level integrated marketing consultant on key accounts, supporting sales & account teams in defining, designing & delivering strategic proposals• Planned & launched demand & lead generation campaigns, defining cross-functional roadmaps, media mix strategies, creative requirements, budgets, KPIs & growth projections• Collaborated with PR & influencer agencies to deliver targeted, compelling coverage that positioned the agency & its clients as industry thought leaders• Developed strategic briefing & led comprehensive project plans to guide cross-functional delivery teams in seamless & timely campaign launches • Led creative in the strategy & execution of campaign assets & sales enablement collateral including high impact videos, white papers, eBooks, case studies, testimonials, email copy, sales pitch decks & field marketing materials • Conducted customer interviews to inform new product roadmaps, features & updates to positioning & messaging • Fully accountable for campaign storytelling, measurement & delivery to executive leadership & client stakeholders — translated data into actionable insights to enable smarter, faster & easier decision making • Continuously evaluated the industry, competitive & market landscape to identify new opportunities to reach, engage & convert new target audiences including partner programs, account-based targeting & new channel activation• Fostered accountability & continuous improvement by leading weekly cross-functional meetings with marketing, creative & sales teams to review audience segmentation, asset performance, channel mix & sales pipeline against KPIs• Led, coached & scaled high performing marketing teams — fostered trust & communication through clear expectation setting, skills building & career path development

Chicago, Il, Us

• Led GTM strategies on winning pitch teams, clearly explaining objectives, priorities, investment models & success metrics for client prospects, delivering over 80% win rate for the agency • Measured the success of all marketing programs including win/loss analysis; continuously evolved product positioning & messaging with target accounts to drive awareness, demand & qualified leads • Architected & launched agency product offerings for SEO and account-based marketing, generating 7-figure revenue in retained management • Developed strong relationships with new media & ad tech partners; led media RFP/RFI planning process to vet, negotiate & secure media placements• Fostered collaboration between product, marketing & sales in analyzing win/loss ratio & how we'll optimize efforts cross-functionally to drive pipeline performance • Accountable for financial stewardship of annual paid media dollars across agency client portfolio• Scaled & managed teams across research, organic (SEO), paid media, data & analytics disciplines; annual employee attrition rate of <2%

New York, Us

• Developed and oversaw holistic SEO strategies for Fortune 500 CPG brands, banking institutions, and global entertainment properties• Led a team of Search Managers to drive results-driven attitudes and quality commitment• Collaborated with internal and external teams to implement on-page SEO and Social Media recommendations• Hired, managed & scaled a team of 7 search specialists & digital analysts; developed the organization's Center of Excellence for the Search discipline

Chicago, Il, Us

• As "Marketing Employee #1," directly contributed to achieving the company’s first $250M annual revenue goal by driving 7x revenue growth from the website & owned organic properties• Secured the company’s first-ever partnerships with NCAA teams, establishing Vivid Seats as their official secondary ticket marketplace • Led program strategy & execution for the company's overarching SEO & Social strategies with a heavy emphasis on journey mapping & cross-sell opportunities to drive incremental growth• Planned & orchestrated complex website CMS migration & redesign projects; fully accountable for cross-functional planning, project management & risk mitigation across SEO, design, development, content, UX & analytics teams

Skokie, Illinois, Us

• Directed in-house creative and design teams with respect to online content, site architecture and design of online properties for this industry-renowned B2B lead generation provider • ROI analysis of online content initiatives, internal blogging, e-newsletters and grassroots marketing efforts• Consistent evaluation of online marketing landscape and trends; sourcing new opportunities for growth including new social media platforms• Acted as the front line marketing contact for clients; evangelized company’s online marketing capabilities and provided consistent updates on all creative initiatives• Responsible for training SEO personnel in on-page best practices and link building initiatives to increase rankings and click-thru rates for optimal search terms• Collaborated with Marketing Director on creative budgeting, project prioritization, and brainstorming sessions

Skokie, Illinois, Us

• Drafted and implemented compelling copy across 6 national industry portals and 25 regional websites • Measured portal performance through analytics platforms and recommended consumer-driven alterations in copy, design and layout• Aided SEO efforts through strategic link building negotiations with external online properties• Developed consistent company messaging that extended to company portals, direct mailers and below the line advertising efforts• Segmented and managed distribution lists for direct mailers, industry newsletters, and email communications to best target existing customers• Created promotional materials and custom displays for monthly trade shows

Skokie, Illinois, Us

• Trained, mentored, and managed customer service liaisons in CRM database and multiple industry knowledge for the nation's largest network of certified service providers.