Megan Stecker Email & Phone Number

• Spearheaded marketing strategy and operations management focusing on strategic planning and brand development; led 4 team members and additional contractors across marketing, administrative, and creative functions.
• Created and launched multi-channel marketing campaigns and funnels to optimize lead generation; developed and executed online advertising on Facebook with CTR of 4.03%.
• Key role in guiding project management, copywriting, and content creation while promoting consistent messaging across all marketing assets and website design; guided podcast operations and program development.
• Deployed creative problem-solving and communication skills to identify and resolve customer inquiries; headed client management, including new client onboarding and relationship building.
• Proactively guided program management and email marketing to expand customer acquisition and brand awareness.
• Successfully managed the launch and ongoing programming of a podcast with well over 100+ episodes, ensuring consistent alignment with project and brand objectives.

• Championed project management and execution, deploying strong leadership skills to oversee multiple teams of up to15 people guiding resource allocation to support business objectives.
• Facilitated the development and implementation of company standard operating procedures (SOPs), with a focus on driving continuous improvement and positive change.
• Leveraged high attention to detail and analytical skills and communicated with cross-functional team members to develop robust solutions and ensure compliance with project timelines and quality standards.
• Pioneered program development and management for a client’s onboarding program and retention plan to optimize the client’s customer retention and ensure the delivery of exceptional customer experiences.
• Influential in guiding the go-to-market (GTM) strategy to ensure the success of 2 podcast launches.

Greater Denver Area

• Delivered cross-functional leadership across the marketing department, supervising and training a high-performing team of 5 to achieve business and brand objectives.
• Constructed and integrated a semi-custom, industry-specific customer relationship management (CRM) and marketing automation system to provide cutting-edge marketing support to the sales group.
• Championed continuous improvement and operations excellence by designing and implementing highly scalable systems, including marketing programs and collateral, to improve efficiencies across the department.

Greater Denver Area

• Provided marketing support across the region, driving the development and execution of all marketing programs.
• Fostered an environment of success and guided digital transformation by delivering leadership, organization, and marketing aptitude to an environment that lacked strategy, process, and specialization.
• Enhanced brand awareness and optimized outreach to current and potential customers by leading digital marketing to improve revenue generation and customer acquisition.
• Coordinated the design, printing, and distribution of marketing collateral, ensuring all promotional and marketing tools aligned with the overall business and brand strategy.

• Promoted from Account Coordinator to Account Manager in November 2010, managing marketing operations andaccount management; developed and integrated strategic marketing strategies for clients’ retail networks.
• Orchestrated and executed multi-year, international events that combine traditional marketing with digital marketing channels; managed and maintained budgets of over $1M.
• Trained and directed teams of 10+ interns, account coordinators, graphic designers, copywriters, programmers, and external marketing resources to ensure on-time project execution and improve campaign performance.
• Pioneered client brand development programs by collaborating with team members to build marketing plans, lead trade show event planning, and present services to clients and customer groups.
• Translated corporate branding and marketing initiatives into innovative tools with print-on-demand solutions, quarterly corporate-funded marketing programs, and social media planning services.

• Spearheaded and led the administration of online advertising tools
• Produced and wrote product initiatives, website copy, SEO/SEM ads, and email marketing campaigns
• Planned and managed trade show participation
• Conducted marketing audits and brand positioning research

• Managed campus representatives at three Colorado universities
• Represented GSK products to consumers utilizing in-store and campus wide promotions
• Promoted campus-wide student health, awareness, and disease prevention