Thirtyfivesixtyfour is a podcast for optimizing middle age -- everything from mental health and wellness to establishing your estate plans. This podcast's goal is to educate and inspire those in their middle age to thrive in a pivotal time.

• Led an international team of marketing strategists to increase website traffic, optimize conversion rates, and drive marketing contribution to pipeline and revenue.• Oversaw SEM strategy, email service provider and strategy, web analytics, e-commerce platform, thought-leadership blog creation, and organic social media strategy across 11 website domains.• Reported directly to the VP of Corporate Marketing.

Manage and oversee an international team of digital marketers focused on driving net new users and current customers to each of our lead-gen domains through various digital channels. With the goal of expanding the organic presence of the Quest and One Identity brands, optimizing, and iterating paid campaigns, growing our eCommerce business, and driving more inbound traffic to all our domains. This role oversees SEO, Paid Search, Social Media, Inbound blogging strategy, and ecommerce functions. Major contributions: • Own all-digital strategy across our multiple websites and communities: best practices, standardizing processes that scale, and implementing new tactics as they arise. • A/B test and experiment, iterate and establish a repeatable digital marketing strategy/process across targeted market segments.• Work across multiple product marketing teams to understand upcoming shifts/gaps in the business and market to capitalize on and grow the pipeline.• Oversee budget, performance, and reporting for all paid search campaigns• Oversee multiple vendors and various tools needed for daily work• Work closely with each marketing leadership member to maximize efficiency across teams

I currently own the global digital strategy and oversee the web analytics for Quest Software and all it's domains. Quest is an ever-evolving company that continues to grow and acquire -- which comes with owning more websites, large website migrations, and overseeing the SEO strategy for 200+ products in our portfolio. Managing an international team of marketing strategists dedicated to increasing website traffic to all of our domains, optimizing conversion rates, and increasing marketing contribution to pipeline and revenue.

- Plan and participate in the launch of new services and products which involve several different departments, globally- Build on product messaging that sets new products apart from others in the market to give them a unique selling point- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process- Brief the press and PR teams about new products- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data- Agree timelines and deadlines for the development of new products with product management, engineering and marketing departments- Create content such as case studies, long form collateral, videos, website copy and blog posts- Speak and present about products to both external and internal audiences- Propose and keep within a global budget- Research competitor offerings

- A demand generation and product specialist who develops comprehensive North America online/ virtual program plans and optimizes tactics to meet North America regional targets- Coordinates execution and completion of defined program activities by working with functional team members on tactics such as advertising, direct/email marketing, virtual events, contests/promotions, paid search, organic search, and other online/ virtual demand generation tactics- Responsible for managing North America program budget- Responsible for providing quarterly forecast for online/ virtual programs and managing monthly reports to monitor the data to ensure campaign success- Communicates plans, status updates, suggested optimizations, results and other updates to stakeholders including management, sales, and product marketing

- Accountable to execute and innovate agile search marketing campaigns for positive ROI and qualitative lead generation measured by goals (SEO/natural, paid/PPC and content marketing)- Innovating and improving qualitative pipeline to increase program efficiency to drive value for the business- Managing multiple lines of business amidst global geographies for various internal customers- Being a subject matter expert for all keyword and search engine marketing trends and governance- Implementing testing, technology and conversion rate optimization to improve data driven business KPI’s- Proactively discovering and scoping business improvements per trends in collaboration with Web/Analytics teams- Proactively collaborating on education, content strategies, keyword usage, data trends and implementations- Cross-functionally managing various web projects with Dell teams across global Marketing- Being a responsive, hands-on and valued key contributor to deliver best-in-class service levels

Pay Per Click and Search Engine Optimization:PPC: -Monitor quarterly budget spend-Develop PPC campaigns based on the business unit's strategy (lead generation/awareness)-Write ad copy for all campaigns-A/B testing of ads and landing pages-Monitor and analyze resultsSEO: -Perform keyword research to find optimal search terms-Optimize selected web pages for targeted term(s) and make necessary changes to increase keyword rankings-Monitor organic rankings and metrics to track success-Optimize Press Releases and Media Alerts before they go out on the wire

- Serve as a point person for inquiries or issues that emerge in social media channels, including media requests, customer support issues, or other related questions- Share relevant, interesting industry information and content with internal communities- Build outreach initiatives outside of sales or marketing goals to give our brand a personality and voice within the industry and the communities we care about- Engage the community actively and responsively, both in relevant outpost communities and existing resident channels (like brand communities), and teach and empower team members to do the same, with consistency and clarity- Build training programs to help other areas of the company learn and tap the potential of social media for their roles- Communicate and collaborate on how social media activities impact other business operations, including customer support, human resources, product development, sales and business development, and translate online community and social learnings into business insights- Establish relevant metrics (new or existing) to map the impact of social media activities in both a qualitative and quantitative fashion, and amend strategies based on learnings and pattern

- Answered and routed phone calls- Coordinated office catering assignments- In charge of security badges; new and expiring- Assisted needs of all employees (600+ in the offices at that time)

Conducted one on one ABA therapy with children battling Autism - Collaborated with supervisor and family on client’s progress - Collected baseline data from start to finish of each session - Organized daily routines - Attended training seminars to refresh skills