Megan Swanson

Megan Swanson Email and Phone Number

Associate Director, Commerce Strategy @ Zenith
New York, New York, United States
Megan Swanson's Location
New York City Metropolitan Area, United States, United States
Megan Swanson's Contact Details

Megan Swanson personal email

n/a
About Megan Swanson

I have 5 years of experience creating cohesive cross-channel media campaigns and effective marketing strategies for brands. I have managed a variety of projects and am adept at building effective project workflows, gaining stakeholder approvals and creating post-project reporting.

Megan Swanson's Current Company Details
Zenith

Zenith

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Associate Director, Commerce Strategy
New York, New York, United States
Website:
zenithmedia.com
Employees:
5479
Megan Swanson Work Experience Details
  • Zenith
    Zenith
    New York, New York, United States
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  • Zenith
    Associate Director, Commerce Strategy
    Zenith Jun 2023 - Present
    London, London, Gb
    Client: Verizon Prepaid Brands (Tracfone, Total by Verizon, Straight Talk)
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  • Omd Usa
    Associate Director, Ecommerce & Retail Media Planning
    Omd Usa Oct 2022 - Jun 2023
    New York, Ny, Us
    Clients: Clorox (Burt's Bees, Brita, Glad, Hidden Valley Ranch)- Acted as main project lead and independently create strategies for paid marketing campaigns for assigned brands - Oversaw planning and execution of over $2MM in digital advertising spend resulting in over $10MM in ad-exposed sales to date- Utilized complex data sets from a variety of sources to inform plan optimizations and strategy- Communicated with clients, cross functional planning teams, investment teams and retailers (including Amazon, Walmart, Target and GoPuff) to plan and execute campaigns- Assisted with gathering creative and trafficking assets for launch- Educated client team on retail media opportunities and proactively source areas to test
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  • Omd Usa
    Retail Media Planning Manager
    Omd Usa May 2021 - Oct 2022
    New York, Ny, Us
    Clients: Clorox (Burt's Bees, Brita, Glad, Hidden Valley Ranch)- Managed the day to day paid ecommerce campaigns across search, video and display for portfolio of Clorox brands- Worked directly with Amazon, Walmart, and Target media teams to coordinate the RFP, plan approval, and optimization process for display and video campaigns- Collaborated with other internal teams on campaign set up (including trafficking assets and accurate tagging) to ensure timely launch of campaigns- Analyzed post campaign reports and provide recommendations for future ecommerce campaigns
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  • Carat Usa
    Media Planning Supervisor
    Carat Usa Mar 2021 - May 2021
    New York, New York, Us
    Clients: Procter & Gamble (Head & Shoulders and Pantene)- Worked closely with the client team to determine media goals and provide strategic media recommendations- Managed campaign set up and optimizations for search and social campaigns- Analyzed data from campaigns to evaluate and optimize performance- Conducted market research to identify how competitors were purchasing media and positioning their products to use in recommendations and client deliverables- Trained and managed three direct reports- Oversaw all flowchart updates and acted as team expert on all budgets
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  • Carat Usa
    Media Planner
    Carat Usa Jul 2019 - Mar 2021
    New York, New York, Us
    Client: Procter & Gamble (Head & Shoulders)- Served as main point of contact for the client team for day to day requests and deliverables- Compiled monthly campaign reporting and presented to the client team- Trained and oversaw the Assistant Media Planner- Put together monthly and quarterly competitive documents for client requests- Proficient in: Mediatools, Nielsen Media Impact, SurveyTime
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  • Carat Usa
    Assistant Media Planner
    Carat Usa Jun 2018 - Jul 2019
    New York, New York, Us
    Clients: J.M. Smucker, Procter & Gamble - Streamlined the process for receiving purchase orders from vendors and clients to provide accurate internal records to the Media Planner and Supervisor- Assisted in the coordination between various channel teams (TV, social, digital, print, OOH, and search)- Utilized syndicated consumer and media consumption data to analyze landscape and target audiences- Consolidated campaign results into weekly, monthly, and yearly reports for the client across all channels- Updated weekly internal and external status documents to track key deliverables and project progress
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  • Infospace Blog At The School Of Information Studies
    Team Blogger
    Infospace Blog At The School Of Information Studies Oct 2016 - May 2018
    - Contribute monthly posts pertaining to the information technology field to the blog- Interview alumni returning to campus to be featured on the blog
  • Annex88
    Strategy Intern
    Annex88 Jun 2017 - Aug 2017
    Manhattan, New York, Us
    - Performed target consumer research including social media usage, lifestyle, and psychographics through the use of syndicated research tools such as Crimson Hexagon and Global Web Index- Performed category research to see how competitor brands are talked about online- Assisted on weekly social media report for client - Assembled whitelists of target consumers and used Crimson Hexagon to analyze their conversations on Twitter- Assisted with presentation deck design and edits- Manually tracked and sorted Instagram influencer posts from brand events
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  • Blackstone Launchpad At Syracuse University
    Communications And Social Media Intern
    Blackstone Launchpad At Syracuse University Sep 2016 - Dec 2016
    Syracuse, New York, Us
    - Connected early stage startup founders at Syracuse University with appropriate legal, financial, and staffing resources- Planned and executed online marketing campaign to publicize events for newly created startup incubator- Worked directly with faculty and administration to create community support and interest in student startups- Generated tweets and multimedia content for Twitter page
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  • L.I. Herald Newspapers
    Digital Marketing Intern
    L.I. Herald Newspapers May 2016 - Aug 2016
    - Assisted with managing company-wide email marketing software - Inputted data into CRM system for ad sales representatives - Performed general office tasks- Went out in the field with sales reps to see how ads are sold to local businesses
  • The Prospect
    College Writer
    The Prospect Jan 2015 - May 2016
    - Wrote 3 to 5 posts for the site per semester on various topics including college life, the college search, standardized testing, and financial aid- Completed monthly pitch forms - Adhered to editorial deadlines
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  • The Prospect
    Social Media Intern
    The Prospect Jan 2014 - Nov 2014
    - Managed the Facebook page for the largest student-run college access organization - Posted 21 page posts per week, posts included links to past articles and pictures - Initiated weekly polls to engage audience- Grew the page by 1,000+ Likes
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Megan Swanson Skills

Social Networking Social Media Teamwork Microsoft Word Java Visual Basic Writing Creative Writing Powerpoint Microsoft Sql Server Final Cut Pro Wordpress

Megan Swanson Education Details

  • Syracuse University
    Syracuse University
    Advertising And Information Management & Technology

Frequently Asked Questions about Megan Swanson

What company does Megan Swanson work for?

Megan Swanson works for Zenith

What is Megan Swanson's role at the current company?

Megan Swanson's current role is Associate Director, Commerce Strategy.

What is Megan Swanson's email address?

Megan Swanson's email address is me****@****rat.com

What schools did Megan Swanson attend?

Megan Swanson attended Syracuse University.

What are some of Megan Swanson's interests?

Megan Swanson has interest in Children, Education.

What skills is Megan Swanson known for?

Megan Swanson has skills like Social Networking, Social Media, Teamwork, Microsoft Word, Java, Visual Basic, Writing, Creative Writing, Powerpoint, Microsoft Sql Server, Final Cut Pro, Wordpress.

Who are Megan Swanson's colleagues?

Megan Swanson's colleagues are Ziad Al Rifai, Jessica Shanklin, Romain Marietta, Caroline Dura Hering, Marion Bel, Emilie Bruyer, Romain Mazzilli.

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