Megan Tomasso Email & Phone Number

Worked with internal and external resources to develop and enhance websites, blogs, email, and social media platforms to inform, educate, and generate business, including managing agency partners.Led digital strategy, including supervising the development, execution, and optimization of campaigns across search, social, and display. Reviewed performance to ensure KPIs are on target.Produced & presented reports on website analytics, social media, and digital performance, offering budget-conscious improvement recommendations. Supervised Digital Marketing Coordinator to enhance online presence through effective digital campaigns, timely content publishing, and improved website user experience.Oversaw workload for the Marketing team and advanced collaboration for team projects and tasks. Led quarterly content strategy, development, & approval for all company brands.Orchestrated reputation management process & responses across various review platforms.Managed the development of two new websites for our Pediatric Specialty Care brand.Coordinated with internal teams for cohesive messaging & brand alignment across all media.Collaborated with IT & external vendors to monitor site performance, security, and ensure the quality and accuracy of the organization’s online presence is maintained.

Buffalo/Niagara, New York Area

Continue duties as outlined in the Digital Marketing Specialist roleLead Search strategy and execution for a variety of locations while supporting the needs of the properties, subsidiary, and senior leadershipManage the Search team, an in-house team of Digital Marketing Specialists, focused on talent development and day to day team management duties. Lead interviews for candidates for growing teamSet up processes and communication to increase understanding of Search tactics and performanceDrive collaboration with Digital Marketing, Creative Studios, property Marketing teams, and external vendors, including management of external vendorsOrganize and facilitate phone conferences to keep steady stream of communication open with properties

Buffalo/Niagara, New York Area

Develop annual digital marketing campaigns to support key business goalsDirectly responsible for driving traffic, conversions, and ROI for digital acquisition channels, including, paid search, display, remarketing, metasearch engines, and organic Travel on site to increase relationship and understanding of propertyResearch, identify and carry out emerging SEO and SEM trends, best practices, and tactics for multiple websiteso Create, execute, manage, analyze, and optimize paid search campaigns, including, search, display, YouTube, remarketing, and shopping campaignso Manage critical local search listingso Strategically review and manage campaigns for travel platforms, such as, Google Hotel Ads and Expedia TravelAdso Audit website content to develop content recommendations that drive site optimizationMaintain a deep understanding of analytics to lead analysis by identifying relevant insights & recommendationsTroubleshoot and analyze property data to better understand opportunities for improvementCreate and review reports on metrics with property management teams, operational managers, and key stakeholdersManage monthly digital marketing budgets, total averaging over $100,000/month, and optimize spend based on business objectives

Buffalo/Niagara, New York Area

SEM Department:Train department on latest SEM practices, and new company processes and proceduresStay abreast of current industry changes and trends. Create a weekly, emailed newsletter to share these PPC and general Digital Marketing trendsProactively analyze departmental data to determine areas of improvement. Test industry trends to implement as new strategies based on findings. Work to improve overall SEM performance.Troubleshoot struggling campaigns and provide insight into strategic changes analysts then use to optimize campaignsTested and helped launch new PPC management platform, leading training of the new program and account strategiesCompany Development:Train external departments on processes and strategies so they can effectively communicate to our partners Provide continuing education to expand external departments understanding of PPCHelped develop and continuously manage an internal Internet Marketing FAQ websiteWrite a monthly newsletter to send to Sales and external departments to keep them up to date with industry and internal product updatesDirect line of communication for Account Managers, Sales Managers, and other managerial positions to answer questions and conduct website and campaign performance reviews upon request to ensure product excellenceTested CRM systems for possible new product. Helping the launch and development of the new product. Leading on boarding calls with customers and training account managers for take-over

Buffalo/Niagara, New York Area

Built PPC campaigns for clients to assist in improving online presence. Managed department-wide audits to ensure proper set up, fulfillment, and performance of accounts. Provided updates to upper management.Resolved problems found from researching campaign issues, ranging from proxy and RCF issues to disapprovals and accounts not running. Assisted SEM Supervisor in assigning out daily orders, delegating tasks to other team members, and worked special projects and audits.Researched industry specific, effective keywords for team use.

Rochester, Ny

Campaign management and OperationsScheduled the advertisements that go into the "preshow" before previews in movie theaters nationwideCreated templates for new circuitsManaged and modified playlists monthlyValidated all work done to ensure client satisfaction

Rochester, Ny

Sold Life Insurance, Long Term Care, Retirement Income and Health Care productsSet appointments through cold-calling, and followed up on referrals and new leads that stemmed from field activityArranged schedule and prepared for sales callsWorked with clients to understand, and help meet, their goals and needsDeveloped and maintained relationships with current and potential customers