Megan Tomasso Email & Phone Number

Worked with internal and external resources to develop and enhance websites, blogs, email, and social media platforms to inform, educate, and generate business, including managing agency partners.Led digital strategy, including supervising the development, execution, and optimization of campaigns across search, social, and display. Reviewed performance to.

Buffalo/Niagara, New York Area

Continue duties as outlined in the Digital Marketing Specialist roleLead Search strategy and execution for a variety of locations while supporting the needs of the properties, subsidiary, and senior leadershipManage the Search team, an in-house team of Digital Marketing Specialists, focused on talent development and day to day team management duties. Lead.

Buffalo/Niagara, New York Area

Develop annual digital marketing campaigns to support key business goalsDirectly responsible for driving traffic, conversions, and ROI for digital acquisition channels, including, paid search, display, remarketing, metasearch engines, and organic Travel on site to increase relationship and understanding of propertyResearch, identify and carry out emerging.

Buffalo/Niagara, New York Area

SEM Department:Train department on latest SEM practices, and new company processes and proceduresStay abreast of current industry changes and trends. Create a weekly, emailed newsletter to share these PPC and general Digital Marketing trendsProactively analyze departmental data to determine areas of improvement. Test industry trends to implement as new.

buffalo/niagara, New York Area

Built PPC campaigns for clients to assist in improving online presence. Managed department-wide audits to ensure proper set up, fulfillment, and performance of accounts. Provided updates to upper management.Resolved problems found from researching campaign issues, ranging from proxy and RCF issues to disapprovals and accounts not running. Assisted SEM.

Rochester, NY

Campaign management and OperationsScheduled the advertisements that go into the "preshow" before previews in movie theaters nationwideCreated templates for new circuitsManaged and modified playlists monthlyValidated all work done to ensure client satisfaction

Rochester, NY

Sold Life Insurance, Long Term Care, Retirement Income and Health Care productsSet appointments through cold-calling, and followed up on referrals and new leads that stemmed from field activityArranged schedule and prepared for sales callsWorked with clients to understand, and help meet, their goals and needsDeveloped and maintained relationships with.