Megan Vathing Email & Phone Number

Saint Paul, MN, US

Lead content strategy and execution for the Stone Management business, creating intentional, engaging, and segmented content journeys for healthcare professionals (HCPs). Partner with product marketing to deeply understand the customer landscape and business priorities, and translate into robust content objectives and strategies to determine what our.

Drive content marketing and strategy for the vascular, securement and wound healing businesses within the US Medical Solutions Division (MSD). Concept, create, activate and refine content and campaigns for every stage of the customer journey from awareness and consideration to education and in-service/support.

Drive corporate communications and external-facing marketing strategies throughout a system of 12 hospitals, 90+ clinics and 27,000+ employees. Areas of focus included digital content/strategy, event planning, executive communications, community giving, employee engagement and change management.

Greater Minneapolis-St. Paul Area

Provided strategic communication and media relations support to several healthcare clients including Change Healthcare, the Army Medical Department, Prime Therapeutics and Eli Lilly and Company/Daichii Sankyo (Effient).

Secured placements in local and national online and print media outlets, including Home Improvement Dallas and Atlanta, Mpls. St. Paul Magazine and MetroMix Twin Cities.Managed and supported local, regional and national campaigns including SunHydro and Proton Energy Systems, Wealth Enhancement Group, Northern Tool & Equipment and Kramarczuk’s.Researched.

Created and distributed promotional material for the organization’s largest annual fundraiser, such as table tents, fliers, posters and e-mails, securing an attendance of more than 500. Designed, wrote and produced recruiting brochures, resulting in an increase of approximately 25 volunteers and mentors.

Secured placements in local online, print and radio media outlets, including the St. Cloud Times, St. Cloud Visitor, 104.7 FM and 98.9 FM.Produced bi-weekly internal newsletter that reached more than 500 employees.Assisted with the coordination of special events, including media relations and publicity arrangements for the organization’s largest annual.

Created the 2010 College of Saint Benedict Senate voting campaign and secured the highest number of student voters in the history of the student election.Updated the College of Saint Benedict Senate webpage on a weekly basis using Publish software and increased website traffic by 10%.

Bachelor Of Arts, Communication/English Writing

Activities and Societies: Social Media Coordinator, Communication Club, News Writer, CSB/SJU Record, Public Relations Assistant, College.

Education record