Megan Vidal Email & Phone Number

Laguna Niguel, Ca, Us

Irvine, California, United States

Commercial Director for the North American region. Responsible for energy storage, energy and power, automotive and personal protective equipment products.• Responsible for regional sales team and customer accounts. • Provides the necessary guidance and accountability to achieve set commercial targets through account growth.• Provides recommendations for new or strategic business opportunities in core areas through the innovative use of global business analyses, market intelligence, competitive data, customer feedback and regional input. • Provides recommendations to help determine competitive positioning and regional pricing strategy and directs competitive strategies to ensure a leadership position.• Recommends entry and exit strategies depending on ROI and competitive positioning. • Promotes CSA Group’s competitive advantage and positioning expertise by developing customer-centric services, participating in critical industry and regulatory events, and developing relationships with customers. • Works as part of a global team to help improve service and ensure that global goals are achieved.

Southern California

• Program lead for the largest investment in UL history for the North American Advanced Battery Lab in Auburn Hills, MI. Lab opening in mid-2024. • Helps establish and support the product vision for the Batteries & Energy Storage System (ESS) segment, in concert with deep market understanding, to inform the core and new product strategy. • Evaluates market needs against unique abilities to address them. • Supports and contributes to the go-to-market strategy for Batteries & ESS, describing how value will be delivered to the customer/user, how UL Solutions’ products are differentiated, and what the business model should be in a given market. • Includes prioritization of product functions and features into a product roadmap. • Monitors a set of product goals, outcomes and corresponding metrics to continually evaluate against and drive future activities and strategies. • Evangelizing and communicating the product vision, strategy and goals internally and externally• Supports an efficient cross-functional matrix structure to enable effective product development lifecycle management. • Executes a robust set of processes to power all parts of the product development lifecycle from research/discovery to release/launch management and product support. • Leverages a standard set of product management tools with the product team to drive efficient and effective product lifecycle management.

Southern California

• Leads global planning and development activities across the Energy & Industrial Automation (EIA) portfolio, focusing on the pipeline, strategic narrative and project financial development for both organic and inorganic opportunities of batteries and energy systems.• Works across Energy & Industrial Automation leadership on the management and development of strategy plans.• Leads EIA long-range planning activities including strategy and new solution development.• Works with EIA operational and strategic leadership on the identification and execution of targeted expansion opportunities.• Works cross-functionally across the Strategy & Portfolio Innovation team to advance priority projects.• Gathers market intelligence, interfaces with external entities.• Continuously defines and refines EIA strategy, prioritizes M&A opportunities, and creates clear execution plans to integrate into the business.• Champions an engaged, inclusive and attractive work environment for UL employees with a winning culture.• Performs global market scans with a long-term view. Analyzes and interprets market research and intelligence to identify growth opportunities.• Conducts industry, market, competitive, & stakeholder intelligence research & analyses.• Researches possible growth opportunities related to new business services, new science/technology, and new industries. • Provides recommendations to the leadership team. Drives the development of strategic plans for the opportunities that have been selected for further pursuits.

Brea. Ca

• Interfaced with sales to provide education, consulting, and pricing tools enabling Energy Systems & e-Mobility revenue growth in North America of 32% in 2019 and 35% in 2020 • Developed new programs and services for stationary and motive batteries, energy storage systems, EV and industrial chargers, drones, e-motorcycles, and industrial automated guided vehicles • Produced and contributed content for record-breaking webinars that continue to influence industry requirements • Presented highly technical topics for internal and external stakeholders

Brea, Ca

Managed market development for the Energy & Power Technologies industry including new customer acquisition, cultivating revenue generating leads and account management for the Southwest United States. Increased sales in the Southwest to over $5M in annual revenue while serving as the global sales SME for e-Mobility.

Lake Forest, Ca

Responsible for account management, sales and project management of Renewable Energy, Hazardous Locations, Industrial/Commercial, Home Appliances & Electronics markets in the Southwest United States.

Irvine, Ca

Customer Service and Inside Sales Manager for national sales force of 40+ field sales representatives.

Aliso Viejo, Ca

Assisted taking and placing floral orders, trouble-shooting with unsatisfied customers, as well as training and supervising temporary employees.

Aliso Viejo, Ca

Increased product sales via needs analysis and presentation of additional products and assisted executive management with custom software program development.

Foothill Ranch, Ca

Assisted human resources representatives with multiple projects and managed departmental files.

Business Leadership

Organizational Leadership