Megan Weber Email and Phone Number

For this promotion, I was selected to orchestrate all aspects of external (B2B/B2C) and internal communications for key national brands ranging from home & design to food & beverage categories. I am proud to lead a talented team of 14 focused on brand media relations, influencer marketing, and social media campaigns targeting diverse audiences. Some of my contributions include:➥Building the company’s influencer marketing group. ➥Driving team to generate over 11 billion earned impressions for clients in the last year.➥Working with team in growth and retention of major accounts as well as in attainment of 19 PR industry awards.➥Overseeing strategic advertising paid media plans and implementation Clients I support include: Post Consumer Brands, Bob Evans Farms, Sunbrella, MasterBrand cabinets, Red Wing Shoes

Succeeded at enhancing brand awareness through high-impact campaigns and strategic communications programs. Functioned as key member of agency’s crisis communication team. Trained multidisciplinary specialists focused on surpassing objectives in the areas of media relations, influencer engagement, social media impact, and experiential marketing performance.➥Served instrumental role in the success and retention of key accounts with major corporate clients in diverse industries.➥Delivered strong placements and impressions – supporting introduction of new product line.➥Assisted in elevating assigned brands into top competitive performers nationally.Clients I supported include: Post Consumer Brands, Sun Country Airlines, Meet Minneapolis, Jack Link's, Genuine Thermos Brand, Schwan's (Red Baron, Freshetta, Edwards), U.S. Bank and Allstate

Excelled in progressive account management roles within agency servicing leading national organizations. In this position, I:➥Coordinated with 20 teams on major and highly successful experiential marketing activation. ➥Participated in award-winning product announcement campaign. Client roster included: 3M, Smashburger, Einstein Bros. Bagels, Pompeian Olive Oil and Vinegar, and Linwoods Health Foods.

Strategic counsel and PR/social/influencer execution for Scotch Brand (tape), Outback Steakhouse and Pompeian olive oil.Supported and amplified 3M corporate communications projects and events, including executive visibility and the company activation at SXSW Interactive.

Strategic counsel for the 3M team where I'm working on corporate innovation communication and Scotch Brand tape. Day-to-day client contact for Kellogg's brands including MorningStar Farms and Keebler cookies. Social media community manager for the WellPet family of brands, including Wellness, Holistic Select, Old Mother Hubbard and Eagle Pack. Day-to-day client contact for Francesco Rinaldi Pasta Sauce.

Media relations support and social media community management for food brands. My accounts included Kellogg's - day-to-day client contact (Cheez-It, MorningStar Farms and Keebler Cookies), Francesco Rinaldi, Campbell's Soup Company (Campbell's Kitchen, social media community manager) and Arby's (social media, community manager). Served as a social media community manager for the WellPet family of brands (Wellness, Holistic Select, Old Mother Hubbard and Eagle Pack).

PR support for food & beverage accounts, including Kellogg's brands (Cheez-It & MorningStar Farms), Kraft brands (Kraft Macaroni & Cheese, social media community manager, http://www.prnewsonline.com/pr_awards/prdigital/14245.html), Francesco Rinaldi and Campbell's Soup Company (Campbell's Kitchen, social media community manager).

Supported agency clients with media relations execution, including Kellogg's brands (Cheez-It & MorningStar Farms), Kraft brands (Kraft Macaroni & Cheese) and Walmart.

Supported health and consumer brands at Zeno Group, including The Visiting Nurse Service of New York, Cablevision, Zoombak and Conceivex.

Worked on marketing initiatives and logistics for the Badger State Games, Paddle and Portage, the Wisconsin Marathon and the Ironman Wisconsin.

Communications Intern for Kathleen Falk for Attorney General. Wrote press releases, attended and staffed events and press conferences, made cold calls to voters and assisted with mailings.