Megan Wertymer

Megan Wertymer Email and Phone Number

Digital Product Manager @ Cannondale
Megan Wertymer's Location
Greater Chicago Area, United States, United States
Megan Wertymer's Contact Details
About Megan Wertymer

I have a proven track record of driving digital marketing campaigns to acquire, retain and convert customers. I have years of experience managing significant marketing and conversion-driving initiatives including the redesign of leading website features, annual testing roadmaps (from ideation to execution to measurement), site SEO initiatives and personalized user experiences. I use behavioral and conversion data to drive strategic decisions that will best support company performance goals.I thrive on working with cross-functional teams, collaborating with creative and technical stakeholders to design and implement efficient, user-friendly and high-converting campaigns and site experiences. I bring a thoughtful and considered approach to each initiative. I choose to collaborate rather than compete.Though I work on all things digital, I believe in balancing that with the lived experience. I want to get to know you if I’m going to work with you. I believe in the balance of work and life, the juxtaposition of the online and offline. I call Chicago my home and love immersing myself and family in its cultural abundance.

Megan Wertymer's Current Company Details
Cannondale

Cannondale

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Digital Product Manager
Megan Wertymer Work Experience Details
  • Cannondale
    Digital Product Manager
    Cannondale Oct 2022 - Present
    Wilton, Ct, Us
  • Pacific Cycle - Schwinn, Mongoose, Kid Trax
    Digital Product Manager
    Pacific Cycle - Schwinn, Mongoose, Kid Trax Jan 2022 - Oct 2022
    Madison, Wi, Us
  • Adtalem Global Education
    Manager, Web/Ux
    Adtalem Global Education Mar 2020 - Jan 2022
    Chicago, Illinois, Us
    Product owner of Becker.com. Responsible for UX and CRO optimization strategies. Partner closely with Marketing team to support all campaign and branding efforts. Collaborate with CRO team members to identify areas for conversion optimization and improved user experience. Partner with IT to build requirements for site features and enhancements. Own IT project prioritization. Partner with SEO team to optimize site content framework. Current projects include: ratings and reviews implementation, building frictionless checkout experience, optimizing site speed/performance.
  • Career Education Corporation
    Senior Manager, Marketing
    Career Education Corporation Sep 2015 - Mar 2020
    Schaumburg, Il, Us
    Responsible for strategy, testing and optimization for American Intercontinental University and Colorado Technical University websites. Partner closely with analytics team to identify areas for conversion optimization and improved user experience. Manage site testing road map, implementation and analysis. Collaborate on maintaining data-rich foundation for website. Partner with IT to implement site improvements and testing frameworks. Partner with SEO team to optimize site visibility with search engines. Continually optimize site content and experience for lead-generating organic traffic.
  • Crate&Barrel
    Senior Manager, Email Marketing
    Crate&Barrel Nov 2013 - Aug 2015
    Northbrook, Il, Us
    Accountable for all email marketing initiatives for Crate and Barrel and CB2, from initialstrategy to final implementation. Led team of 5 creative and analytics professionals. Oversaw 1,000+ campaigns per year in addition to 100+ triggered and post-transactional emails, driving over $40MM in online sales. Strategized with executive leadership to maintain balance of promotional and branded messaging to optimize customer retention.
  • Crate&Barrel
    Online Marketing Manager
    Crate&Barrel Nov 2006 - Nov 2013
    Northbrook, Il, Us
    Launched, managed and optimized all digital marketing programs from their inception, includingSEM, email marketing, retargeting, affiliate marketing, comparison shopping engines for both Crate and Barrel and CB2. Worked closely with marketing leadership to validate and exponentially grow corporate digital marketing dollars, regularly driving 40%+ of site traffic and 25%+ of online sales.
  • Crate&Barrel
    Online Marketing Coordinator
    Crate&Barrel Nov 2005 - Nov 2006
    Northbrook, Il, Us
    Launched, managed and optimized all digital marketing programs from their inception, including SEM, email marketing, retargeting, affiliate marketing, comparison shopping engines for both Crate and Barrel and CB2. Worked closely with marketing leadership to prove out and exponentially grow corporate digital marketing dollars.
  • Crate&Barrel
    Internet Sales Partnerships Coordinator
    Crate&Barrel Dec 2001 - Nov 2005
    Northbrook, Il, Us
    Single point of contact for all digital marketing, search and email programs. Collaborated with Direct Marketing sales and circulation teams to strategize and implement all customer acquisition and retention initiatives. Led efforts to choose digital agency partners and build required data integrations. Owned assessment of all performance-based digital programs. Developed, managed and optimized early email marketing program, coordinating all creative decisions and approval with merchandising, design, editorial.
  • Crate&Barrel
    Website Content Editor
    Crate&Barrel Jun 2000 - Dec 2001
    Northbrook, Il, Us
    Early, active member of Ecommerce team, managing content on crateandbarrel.com. Managed all site product photography and editorial resources. Collaborated with agency that implemented all functional and creative updates to site.
  • College Of American Pathologists (Cap)
    Website Editor
    College Of American Pathologists (Cap) Mar 1999 - Jun 2000
    Northfield, Illinois, Us
    Designed , maintained, and posted educational content on medical association website. Led member committee's editorial review of website.
  • Morningstar
    Senior Publishing Editor
    Morningstar Mar 1997 - Mar 1999
    Chicago, Il, Us

Megan Wertymer Skills

Email Marketing E Commerce Online Marketing Web Analytics Digital Marketing Retail Sem Marketing Ppc Social Media Marketing Online Advertising Management Strategy Customer Service Affiliate Marketing Direct Marketing Sales Digital Strategy Marketing Strategy Google Analytics Strategic Communications Leadership Testing And Optimization Merchandising Customer Acquisition Test Driven Development Project Management Personalization Strategic Planning One To One Marketing Customer Data Integration Cross Channel Marketing Cross Functional Coordination User Experience Testing Search Engine Optimization Conversion Optimization Customer Retention Multi Channel Marketing Comparison Shopping Engines Display Advertising Retargeting User Experience Conversion Rate Data Analytics Integrated Marketing Lead Generation Brand Awareness Growth Marketing Campaign Management

Megan Wertymer Education Details

  • Wesleyan University
    Wesleyan University
    Bachelor Of Arts - Ba

Frequently Asked Questions about Megan Wertymer

What company does Megan Wertymer work for?

Megan Wertymer works for Cannondale

What is Megan Wertymer's role at the current company?

Megan Wertymer's current role is Digital Product Manager.

What is Megan Wertymer's email address?

Megan Wertymer's email address is mw****@****red.com

What is Megan Wertymer's direct phone number?

Megan Wertymer's direct phone number is +148096*****

What schools did Megan Wertymer attend?

Megan Wertymer attended Wesleyan University.

What skills is Megan Wertymer known for?

Megan Wertymer has skills like Email Marketing, E Commerce, Online Marketing, Web Analytics, Digital Marketing, Retail, Sem, Marketing, Ppc, Social Media Marketing, Online Advertising, Management.

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