Megan Williams Email & Phone Number

London Area, United Kingdom

Building and leading the commercial strategy behind the global rollout of our digital products and accelerating the pace of profitable revenue growth. Responsible for a multi-million dollar portfolio with double-digit growth, the fastest growing revenue stream at RX. Improving business outcomes by developing benchmarks and best practices for revenue generation, product distribution, price optimisation, value propositions and go-to-market strategy. Connecting and providing leadership to our 400 market-leading events worldwide to share successes and best practices, to drive digital innovation and help the teams to grow revenues.

Bringing together the best of face to face and digital and ensuring we’re increasingly connecting our customers’ experience with value-led online and offline offerings.Responsible for the commercialisation of a FTSE100 company's UK value added properties (sponsorship, advertising, media, digital revenue). Strategizing with event teams to increase customer value and revenues across multiple events, magazines and digital assets.

Responsible for the monetisation of all Reed Exhibitions UK digital properties, consulting with event teams to increase digital revenue across 45 eventsManagement of multi-million revenue generating products achieved through digital sponsorship salesDigital channels monetised include direct and programmatic display across desktop, mobile, and app; and native activity.Responsible also for the operations, sales and recruiting new partnershipsIntroduce new products, renovate and relaunch productsBrought into pricing process to strategise prices for digital products for all 45 eventsMeeting key accounts onsite to present results from digital sponsorships, prompt rebooking and upselling, and pitch digital packages to potential sponsors for the next eventDeveloped and delivered product training for all digital sponsorship opportunities, sales training on tactics to introduce digital products to clientsIntroduced first client reports for 45 events, resulting in increased rebooking and sharing of case studies

Responsible for planning, executing and measuring all associated marketing activity for the launch of two new brands: The Academy of Digital Business Leaders (ADBL) and Dot Native.Develop and executive marketing plans to drive inbound traffic and leads in order to achieve the first year of revenue growth.Launch multi-channel campaigns and communications for Acquisition, Nurturing, Retention, Renewal and Cross-Sell.Development and ownership of all Collateral, Copy & Messaging.Continuously measure, report and improve performance.Manage advertising and external costs to budget, hitting volume targets @ cost per acquisition.Management of Digital Marketing Exec.

Focusing on strategy, planning, delivery, reporting and performance analysis through comprehensive end-to-end data.Responsible for developing, managing and delivering a multi-channel strategy to guide prospects, leads and students from initial enquiry to enrolment and subsequent upsell, through relevant, targeted communications; and ownership of the relationships and performance of database-led affinity partners, such as course directories and recruitment sites. Responsible for initiating and developing promotional campaigns and briefing them into the senior management team and wider business, including comprehensive sales workshops.• Launched promotional campaigns through email, display advertising, partnerships, website landing pages, content marketing, SMS and directories• Overhauled sales collateral, increasing inbound leads by 400% and improving conversion 20% y-o-y• Maintained partner relationships, including media planning and buying, and negotiations• Co-managed external affiliate agencies including lead generation performance from PPC, web content and email marketing• Assisted the promotional calendar of offers, discounts and multi-savings• Redesigned CRM emails improving conversion 30% m-o-m and 43% y-o-y• Achieved Return Path Certification.

My role was responsible for delivering direct response digital multi-channel campaigns including emails, SMS and website landing pages to achieve sales and revenue targets; leveraging the CRM platform to setup and manage a complex array of triggered and broadcast comms in the most efficient manner to drive maximum business performance and developing user journeys that maximise engagement and conversion.With a strong focus on strategic CRM Planning, including segmenting audiences by behavioural and demographic information, and promoting targeted and personalised communications to relevant segments; following up with robust measurement and tracking to enable ongoing optimisation and customer insight.• Implemented company-wide CRM strategy improving lead to sale conversion by 120%• Preserved an excellent relationship with the sales floor, delivering interactive briefing sessions • Regular presentations with Directors on new CRM and Sales processes and end-to-end performance.

Hammersmith

Senior Marketing Executive working within the Business Transformation team.• Optimised search engine copy for websites, landing pages, and social media• Implemented apprentice scheme; trained and mentored group of 5 apprentices into the business• Developed the webinar programme, delivering high quality leads converting at 25% against a target of 10%.

Twickenham, United Kingdom

Reporting directly to the CEO, my key responsibilities were coordinating, producing and managing all B2B and B2C marketing campaigns; ownership and maintenance of the global database; organising the annual exhibition OPPLive; recruiting and managing the team of 10-12 researchers, writers, and marketing assistants; running and updating two company websites.• Managed the department, accountable for all marketing and subscription activity, increasing database size by 100% and magazine distribution list by 10% through online and direct marketing• Delivered all in-house and client b2b email marketing campaigns• Launched the new website, including UX testing and reporting bugs• Managed a team of 12 interns, ensuring department project deadlines were met• Organised the annual OPPLive trade exhibition in October 2011.

Twickenham, United Kingdom

Reporting to the Marketing Manager, I managed the production and send of B2B and B2C marketing campaigns and weekly e-newsletter; maintained and cleaned the global database; assisted with the marketing and organisation of the annual exhibition OPPLive.• Increased database numbers in specific targeted regions and markets• Assisted the Marketing Manager in the PR and arrangement of the annual OPPLive shows, recruiting 100+ industry experts to deliver seminars and panel discussions• Directed awards programme - (collected entries, organised categories, staged ceremony, recruited judging panel)• Produced high quality b2b content, published in the monthly magazine and e-articles.

Digital Marketing Strategy

Idm Certificate In Search Marketing, Marketing, Pass With Distinction

Squared Online Certificate, Digital Marketing, Pass, Equivalent To 1St Class

The Squared Online Certificate in Digital Marketing Qualification, created by Google and certified by the IPA. Social, Mobile, PPC, Data.

Ba Honours, English Language And Linguistics, 2:1