Responsibilities:- Market research and competitive research- Campaign planning (media plan & strategy): media buying & influencer marketing- Campaign execution and optimization- Campaign reportingAchievements: - 31.32M Impressions for Meta ads (Hair Care)- 422% of unique visitors for Google search ads (Tours & Attractions)- 96.41% View Rate for TikTok ads (Culture & Art) - Boosting influencer's content

As part of RevoU's Labs Program, Furniterus is an online-based furniture startup that decorates Indonesian households with better design and good furniture, which has objective to increase sales through its website.Responsibilities:- Optimization of Campaigns in Google Ads with a main goal of generating Quality Leads (CRO/Conversion Rate Optimization)- Weekly & Monthly Reporting (Data)Achievement: - Generated 105% from the targeted conversions based on the previous month

Responsibilities:- Social media content: planning, posting, and analyzing insights- Social media ads: planning, executing, and analyzing insightsAchievements:- Organic followers on the Instagram account has been gained 150% from the target in 2 months- Engagement rate of the Instagram account is maintained at least 10%

As part of RevoU's Labs Program, I lead my team to build a website called Wonderview, which provides reviews, recommendations, and facts about movies and series with genre romantic comedy. I have optimized the website through Search Engine Optimization, both content and technical aspects, to generate traffics.Responsibilities:- Designing and Execute Website Taxonomy & Navigation- Article Creation- Mapping and Execute Internal Linking- On-Page Technical & Content Optimization- Off-Page OptimizationAchievement:- Generated 320% from the targeted traffics in March 2022

As part of RevoU's Full Stack Digital Program, Hello Kilap was a mockup project that used real budget and had a main objective to generate leads (form submissions) to the landing page.Responsibilities:- Executing some interviews to identify people's problem using regular car wash service and then creating the value propositions and unique selling points that provides the solutions. - Analyzing existing competitors, both regular car wash service and home-service car wash- Developing campaign initial strategy, content, copywriting, and budgeting planning- Set up and conduct A/B testing- Analyzing and optimizing campaign performanceAchievement:- Generated total of 27 leads using paid promotion channel/Pay per Click (Facebook Ads and Google Ads) within 5 days each

It started from on-the-job-training as a Purchasing Staff and became a Purchasing Executive. Besides the "learning by doing" training, I took the certification to learn more about the Fundamental of Purchasing Management. Responsibilities:I was responsible for both the service contracts and Purchase Orders (Packaging and Supporting Material) of the Plant. I was in charge in the whole Purchasing process that involves multiple stakeholders which are the followings: - Scope of work/requirement verification with the users- Supplier selection, price negotiation, and document/agreement administration - Ensuring the product delivery with the Warehouse team and service delivery with the users- Ensuring invoice payment with the Finance teamAchievements:- Achieved cost avoidance target in 1 year- Min. 90% product arrivals were based on schedules (on-time delivery)

6-month-training throughout several business units around Indonesia, including Palu, Makassar, Kolaka, Medan, Tangerang, and Cirebon, which focused on learning the whole business process of each business unit and the trainees were expected to propose improvements regarding the ongoing business process. The training was followed by on the job training as Purchasing Staff for 6 months at one of the business unit in Tangerang.

I was able to gain the opportunity to receive the 2-week-training in Shenzhen to visit the Head Office and experience the E-commerce environment that had been happening earlier in China compared to in Indonesia. I learned about the whole business process to be implemented in the new office in Indonesia and adjusted to the cultures of Indonesians. For the rest of the months that I was working there, together with my colleagues, we were able to gain organic sales (in E-commerce platforms) and followers (in social media) of the new brands in Indonesia.Responsibilities: - Creating multiple stores for different brands in marketplaces- Uploading products to the online stores & pricing strategy- Operating the stores and maintaining the stores' performances - Maintaining relationships with platform's PICs to join events - Branding in social mediaAchievements:- The conversion rate (CVR) of a Handphone and Tablet Accessories store in Blibli platform was maintained min. 1% (June - July 2019)- The click-through-rate (CTR) for ads of a Fashion store (TopAds) in Tokopedia platform was maintained min. 2% (July - August 2019) and store performances were maintained above 90% (June - August 2019)- Gained 150% from the targeted followers in 3 months