I love leading marketing discovery sessions to understand business goals and identify opportunities, focusing marketing efforts and spends to be cost-effective, while developing strategies to diversify the marketing mix into new channels. I'm always excited to develop and refine branding and to craft and share brand stories.I have extensive experience in developing strategic marketing plans to generate leads. I’ve refined my skills in project management, sales enablement, and in engaging design, content, and technical resources, and I use these skills every day.Whether it’s setting and executing national or targeted marketing campaigns, ensuring processes and systems are aligned to support the customer journey and to track ROI, or engaging cross-functional teams to give customers the very best end-to-end experience, I love that I have the ability to drive business growth through strategic marketing consultation.