Margaret Carlson Email & Phone Number

Uproar accelerates early stage food and beverage brands. Using proprietary approaches, we achieve a much higher success rate, in half the time and for significantly less money. Uproar helps brands engage with consumers to identify and refine need-driven opportunities, and then activate sales channels to achieve sustainable velocity. Our clients seek to launch new products, optimize existing new product launches, and invigorate and grow emerging brands. Clients have included Charlie's Table, Domaine Sante, Iron Mule, Phat Foods, Snacktivist Foods, SOS Hydration, Sun Valley Mustard, and Zacca Foods. Carlson led Prosperity Organic Foods as a mission driven company guided by integrity, authenticity and purpose from October 2010 to April 2018. Launched MELT Organic as a brand helping parents make better food choices like its flagship line of VeganButter products. Recognized as Inc 5000 company in 2017, and ranked #7 in Idaho, and again in 2018. Carlson was recognized as a CEO of Influence in 2018.Meg Carlson has an extensive background in strategic business development and general management gained through 25 years in corporate leadership. Her executive leadership skills were honed as a Vice President/Management Board member of Ore-Ida Foods, Inc., subsidiary of the H. J. Heinz Company. During her tenure, she successfully created a new business unit and directed its expansion from $100 million to $240 million in sales revenues over five years building better-for-you brands like Bagel Bites with pay-as-you-grow strategies. As Director/VP of Business Development, she actively investigated up to 20 acquisition and joint venture prospects annually, and negotiated the successful purchase or divestiture of five businesses ranging in size from $10 million to $100 million.She has a deep history leading and serving on nonprofit boards. As an active member of Entrepreneurs’ Organization (EO) she has contributed to the Idaho chapter as Membership chair, Finance chair, Forum chair and Accelerator coach. She serves on the Global Management Committee, and has chaired the Global Subcommittee for Mentorship. Specialties: Advisory Boards, accelerator coach, strategic plans, Go-to-Market plans, brand development, brand management, sales strategy, sales management, broker networks, in-store marketing, consumer trial programs, Certified B Corp, buying businesses, selling businesses, mergers and acquisitions, deal structure, negotiations, entrepreneurship, EO

Listed skills include Strategic Partnerships, Entrepreneurship, Mergers, Business Analysis, and 33 others.