Megan Casella Email & Phone Number

Parsippany-Troy Hills, NJ, US

Parsippany, New Jersey

• Spearheaded a strategic corporate rebranding initiative to enhance brand identity and market positioning.
• Coordinate organizational presence at trade show exhibitions, ensuring seamless execution and maximizing brand exposure.
• Manage lead generation campaigns, analyzing performance metrics and providing regular reports to executive leadership.
• Provide comprehensive support to the sales team, including the preparation of sales presentations and completion of RFPs.
• Develop, design, and distribute all marketing and sales collateral to support sales efforts and brand promotion.
• Maintain and update the sales team's digital materials database to ensure accessibility and accuracy of information.

Parsippany, New Jersey

• Provide administrative support for Business Development VP and Sales team members
• Coordinate and maintain record of trade show exhibition, logistics, and attendee registrations
• Track company-wide philanthropic giving expenditures and provide report to leadership at year close
• Redesign and update data on all existing marketing brochures, segment fact sheets, case studies, white papers
• Design and develop branded Microsoft Office templates (Word, PowerPoint, Visio, Excel)
• Work with external website development firm to finalize brand conversion and website launch, begun 2 years prior to my employment

Washington, NJ

• Collaborated to gather and assess user requirements for web applications.
• Designed UI elements to enhance user experience.
• Created UI mockups to demonstrate website functionality.
• Incorporated user feedback to improve usability.
• Ensured adherence to style standards for consistency across interfaces.

Sparta, NJ

• Conduct market research to identify new business opportunities.
• Initiate contact with purchasing agents to explore client needs.
• Present trade show opportunities to company executives.
• Negotiate contracts for approved trade shows within budgetary constraints.
• Coordinate pre- and post-show marketing activities.
• Lead development of new marketing initiatives.

Hackettstown, NJ

• Scheduled patient appointments using electronic systems.
• Answered calls, directed inquiries, and assisted callers.
• Checked in patients, verified insurance, and updated records.
• Collected and processed payments, ensuring confidentiality.
• Prepared patient charts and paperwork for appointments.
• Communicated with staff to facilitate patient flow.

Randolph, NJ

• Generate ideas for online blog community expansion initiatives
• Design business segment logos for owner
• Performed blog content research and analysis

Bristol, RI

• Established strategic partnership with a local Contractor/Builder
• Conducted comprehensive local market segmentation analysis
• Developed and offered implementation recommendations for a new "Home Watch" business segment
• Created the visual identity, including logo design, for the segment
• Investigated and documented effective avenues for local marketing strategies

Morristown, NJ

• Initiated marketing initiatives for Gran Fondo NJ bike race
• Explored corporate sponsorship opportunities for The Seeing Eye organization
• Transcribed and distributed Press Releases to national newspapers for all Seeing Eye graduates utilizing CisionPoint software
• Crafted event recap presentations for corporate sponsors
• Managed organization and dissemination of promotional materials for events
• Conducted data entry tasks using Raiser's Edge platform

Bristol, RI

• Aligned with local bakery for strategic partnership
• Conducted thorough local market segmentation analysis
• Revamped existing logo to enhance brand visibility
• Collaborated with team members to coordinate and launch a dynamic marketing campaign