Meg Fitzgerald Email & Phone Number

New York, Ny, Us

Insight is a top NYC based VC and PE firm investing in growth stage software. In 1995, we bet on a hunch that software would change the game. We’ve since partnered with hundreds of executives who’ve transformed and shaped industries, changing the way people live and do business. Insight’s approach is straightforward and results-driven. We deploy our three core pillars - scale, focus, and experience - to help companies capture value and generate long-term business success.Partners with and advises Founders/CEOs, CMOs, and broader GTM leadership to drive accelerated growth and scale.

New York, Ny, Us

Partners with portfolio leadership teams to advise on ScaleUp Marketing and Channel Partnership strategies and tactics. Specializes in accelerating growth and scaling existing GTM programs through defining and developing category and brand strategy, creating strong product marketing foundations, scaling demand generation programs, and building and optimizing channel partner and customer marketing/advocacy programs. Drives go-to-market due diligence and identifies core growth opportunities on prospective investments.

Boston, Ma, Us

Led a marketing team and worked very closely with channel and direct sales to build and scale the channel marketing function and develop demand generation and brand strategies to further strengthen and grow channel sales. She managed all demand generation programs and co-marketing/events, set and tracked funnel metrics and KPIs, defined the partner program's brand and content strategy, managed product marketing initiatives for partners, successfully evangelized the partner program with analysts, and worked to integrate a partner-centric/indirect sales model into the direct sales go-to-market.

Boston, Ma, Us

Grew Acquia's indirect revenue channel through ongoing go-to-market planning and execution with our agency, technology/ISV, and system integrator partners. These GTM activities included joint solution creation, co-marketing initiatives, enablement, and community building programs.

Boston, Ma, Us

Enabled and empowered the world's largest digital agencies, systems integrators, and technology firms to build and grow their businesses on the Acquia Platform through marketing both to and with/through. Designed and executed on demand generation, co-marketing, program, and co-selling/delivery enablement strategy for scaling Acquia's global channel partner ecosystem.Worked with Acquia to establish Drupal as the dominant open source platform for digital experience. Acquia's channel partners are part of an ecosystem that is committed to Drupal's growth as the premier digital platform for content, community, and commerce. Acquia provides an open source SaaS solution personalization, e-commerce, content management, and multi-site in Drupal.

San Jose, Ca, Us

Advised leadership on future strategic growth opportunities and solved current operational problems for eBay's worldwide e-commerce business. Performed analyses on the global competitive landscape and the future of retail/e-commerce trends. Identified new growth opportunities and developed go-to-market plans based on data insights, customer research, and competitive assessment. Cross-functionally managed complex operational projects across Marketplaces, PayPal, and eBay Enterprise. Managed and scaled competitive intelligence program to educate broader eBay organization.

San Jose, Ca, Us

Provided product recommendations for mobile app usability and engagement improvements based on deep competitive analysis and customer targeting.

Setagaya-Ku, Tokyo, Jp

Discovered, performed due diligence, and oversaw deal negotiations for potential partnerships and acquisitions. Managed competitive landscape research efforts and presented strategic recommendations to leadership on how Rakuten will compete in the US with emerging commerce trends in mobile, loyalty, online-to-offline integration, local, personalization, etc.

Boston, Ma, Us

Performed equity research and authored global market trend reports. Assisted Head of Trading with all relationship management tasks. Designed and managed in-house broker reporting and scorecard systems, which offered detailed analysis of yearly team performance, value added metrics, and scoring system.

London, Gb

Piloted creation and launch of two new institutional equity products, serving as Chief of Staff for strategy manager.

Co-built program and led all marketing and partnerships with companies and universities to bring in local funding/support. Created marketing campaigns and fundraisers to drive fundraising. Negotiated terms with government for HIV/AIDS testing site on village site. Directed US/UK pilot program for doctor/teacher recruitment.

New York, Ny, Us

Us

Master Of International Business, Hybrid Mba/International Affairs Program - Technology And Innovation/Emerging Market Strategy

Summa Cum Laude, Ba, International Relations, French, Mass Media Communications