Meg Fitzgerald

Meg Fitzgerald Email and Phone Number

GTM Advisor @ Insight Partners II Driving Revenue, Building Brands, Scaling Partnerships @ Insight Partners
Meg Fitzgerald's Location
Boston, Massachusetts, United States, United States
Meg Fitzgerald's Contact Details
About Meg Fitzgerald

Customer-centric Marketing and Partnerships executive with a passion for growth and lean building. I am a former operator across B2B SaaS and marketplaces and now work in the VC world. I have the privilege of spending my days partnering with and advising ScaleUp companies on on GTM strategies that drive efficient growth. I operate with a results-driven approach and have a proven track record of driving alignment across leadership around GTM strategy and ensuring the foundational people, process and programs are in place to execute against that strategy and drive growth.Enjoys innovating business models, defining and developing disruptive category and brand strategies, driving strong product marketing foundations, scaling demand generation programs, building channel partnerships, and ultimately creating brand power, growing user acquisition, and driving ROI.

Meg Fitzgerald's Current Company Details
Insight Partners

Insight Partners

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GTM Advisor @ Insight Partners II Driving Revenue, Building Brands, Scaling Partnerships
Meg Fitzgerald Work Experience Details
  • Insight Partners
    Senior Vice President
    Insight Partners Dec 2020 - Present
    New York, Ny, Us
    Insight is a top NYC based VC and PE firm investing in growth stage software. In 1995, we bet on a hunch that software would change the game. We’ve since partnered with hundreds of executives who’ve transformed and shaped industries, changing the way people live and do business. Insight’s approach is straightforward and results-driven. We deploy our three core pillars - scale, focus, and experience - to help companies capture value and generate long-term business success.Partners with and advises Founders/CEOs, CMOs, and broader GTM leadership to drive accelerated growth and scale.
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  • Insight Partners
    Vice President
    Insight Partners Dec 2017 - Dec 2020
    New York, Ny, Us
    Partners with portfolio leadership teams to advise on ScaleUp Marketing and Channel Partnership strategies and tactics. Specializes in accelerating growth and scaling existing GTM programs through defining and developing category and brand strategy, creating strong product marketing foundations, scaling demand generation programs, and building and optimizing channel partner and customer marketing/advocacy programs. Drives go-to-market due diligence and identifies core growth opportunities on prospective investments.
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  • Acquia
    Senior Director Of Marketing And Partnerships
    Acquia May 2017 - Nov 2017
    Boston, Ma, Us
    Led a marketing team and worked very closely with channel and direct sales to build and scale the channel marketing function and develop demand generation and brand strategies to further strengthen and grow channel sales. She managed all demand generation programs and co-marketing/events, set and tracked funnel metrics and KPIs, defined the partner program's brand and content strategy, managed product marketing initiatives for partners, successfully evangelized the partner program with analysts, and worked to integrate a partner-centric/indirect sales model into the direct sales go-to-market.
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  • Acquia
    Director Of Marketing And Partnerships
    Acquia Jun 2016 - Apr 2017
    Boston, Ma, Us
    Grew Acquia's indirect revenue channel through ongoing go-to-market planning and execution with our agency, technology/ISV, and system integrator partners. These GTM activities included joint solution creation, co-marketing initiatives, enablement, and community building programs.
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  • Acquia
    Senior Channel Marketing Manager
    Acquia Oct 2014 - Jun 2016
    Boston, Ma, Us
    Enabled and empowered the world's largest digital agencies, systems integrators, and technology firms to build and grow their businesses on the Acquia Platform through marketing both to and with/through. Designed and executed on demand generation, co-marketing, program, and co-selling/delivery enablement strategy for scaling Acquia's global channel partner ecosystem.Worked with Acquia to establish Drupal as the dominant open source platform for digital experience. Acquia's channel partners are part of an ecosystem that is committed to Drupal's growth as the premier digital platform for content, community, and commerce. Acquia provides an open source SaaS solution personalization, e-commerce, content management, and multi-site in Drupal.
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  • Ebay
    Marketplaces And Paypal Gtm Strategy
    Ebay Jul 2013 - Sep 2014
    San Jose, Ca, Us
    Advised leadership on future strategic growth opportunities and solved current operational problems for eBay's worldwide e-commerce business. Performed analyses on the global competitive landscape and the future of retail/e-commerce trends. Identified new growth opportunities and developed go-to-market plans based on data insights, customer research, and competitive assessment. Cross-functionally managed complex operational projects across Marketplaces, PayPal, and eBay Enterprise. Managed and scaled competitive intelligence program to educate broader eBay organization.
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  • Ebay Inc
    Marketing And Product Consultant
    Ebay Inc Feb 2013 - May 2013
    San Jose, Ca, Us
    Provided product recommendations for mobile app usability and engagement improvements based on deep competitive analysis and customer targeting.
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  • Rakuten
    Strategic Partnerships And Corporate Development Consultant
    Rakuten May 2012 - Oct 2012
    Setagaya-Ku, Tokyo, Jp
    Discovered, performed due diligence, and oversaw deal negotiations for potential partnerships and acquisitions. Managed competitive landscape research efforts and presented strategic recommendations to leadership on how Rakuten will compete in the US with emerging commerce trends in mobile, loyalty, online-to-offline integration, local, personalization, etc.
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  • Fidelity Investments
    Associate
    Fidelity Investments Dec 2009 - Jul 2011
    Boston, Ma, Us
    Performed equity research and authored global market trend reports. Assisted Head of Trading with all relationship management tasks. Designed and managed in-house broker reporting and scorecard systems, which offered detailed analysis of yearly team performance, value added metrics, and scoring system.
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  • Barclays
    Analyst
    Barclays May 2009 - Nov 2009
    London, Gb
    Piloted creation and launch of two new institutional equity products, serving as Chief of Staff for strategy manager.
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  • Under The Baobab Tree, Inc.
    Chief Growth Officer
    Under The Baobab Tree, Inc. Mar 2008 - Jul 2009
    Co-built program and led all marketing and partnerships with companies and universities to bring in local funding/support. Created marketing campaigns and fundraisers to drive fundraising. Negotiated terms with government for HIV/AIDS testing site on village site. Directed US/UK pilot program for doctor/teacher recruitment.
  • Fragomen
    Immigration Legal Associate
    Fragomen Feb 2008 - Jan 2009
    New York, Ny, Us
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  • San Francisco Magazine
    Digital And Editorial Marketing Associate
    San Francisco Magazine Sep 2007 - Jan 2008
    Us
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Meg Fitzgerald Skills

Marketing Start Ups Business Development Emerging Markets Strategic Planning International Relations Product Management Due Diligence Financial Services Program Management Online Marketplace Mobile Devices Strategy Partnerships E Commerce French Internet Strategy Strategic Partnerships Global Strategy Internet Entrepreneur Technology Management International Market Entry Business Strategy Leadership P2p Software As A Service Marketplaces Martech

Meg Fitzgerald Education Details

  • The Fletcher School At Tufts University
    The Fletcher School At Tufts University
    Hybrid Mba/International Affairs Program - Technology And Innovation/Emerging Market Strategy
  • Tufts University
    Tufts University
    Mass Media Communications

Frequently Asked Questions about Meg Fitzgerald

What company does Meg Fitzgerald work for?

Meg Fitzgerald works for Insight Partners

What is Meg Fitzgerald's role at the current company?

Meg Fitzgerald's current role is GTM Advisor @ Insight Partners II Driving Revenue, Building Brands, Scaling Partnerships.

What is Meg Fitzgerald's email address?

Meg Fitzgerald's email address is mc****@****ail.com

What is Meg Fitzgerald's direct phone number?

Meg Fitzgerald's direct phone number is +161758*****

What schools did Meg Fitzgerald attend?

Meg Fitzgerald attended The Fletcher School At Tufts University, Tufts University.

What are some of Meg Fitzgerald's interests?

Meg Fitzgerald has interest in Collecting Antiques, Exercise, Travel Of Any Kind, Soccer, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts.

What skills is Meg Fitzgerald known for?

Meg Fitzgerald has skills like Marketing, Start Ups, Business Development, Emerging Markets, Strategic Planning, International Relations, Product Management, Due Diligence, Financial Services, Program Management, Online Marketplace, Mobile Devices.

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