I will not leave this blank. It is not a career gap or a vacation!

Marketing and education management. Management of curriculum developement, marketing and communications, strategic partnerships, public relations, events, website and social media.Acheivements• Negotiated student work placement for ‘The Dr Blake Mysteries’ ABC network. The first and only on set student placement authorised by the ABC.• Initiated and developed successful work experience program including placements at Ballarat Lifestyle Magazine and advertising/website styling for Laboratory fashion label• Successful brand redevelopment including new TVC and significantly improved reputation within local industryResponsibilities• Education and curriculum management• Management of marketing and public relations strategy, brand development, communications and events• Liaise with media and local industry for ongoing editorial and student support• Social media and digital management

Development of a suite of Diploma-level curriculum across advertising, marketing and performing arts for a leading national education provider. Contracted delivery included needs analysis, curriculum design and AQF alignment.Achievements• Headhunted to write diverse range of curriculum in short amount of time• Successful roll-out of new curriculum• Highly positive response from teachers and students, continued use of curriculum• Project delivered on time and within budgetResponsibilities• Instructional Designer/Curriculum Writer for Arts and Literacy VET and VCAL units for RTO (SEDA) Arts program, including:o Diploma of Screen and Mediao Certificate III Community Theatre and Eventso Certificate IV Community Culture• Training and assessment materials designed to reflect best practice in VCAL and VET delivery and accountable to AQTF standard and VRQA guidelines

Public Relations for leading beauty brand and Australian Ambassador to L'Oréal International. End-to-end brand management, including communications, events and print management for international publications.Achievements● Written work published in InStyle, Hair Now, Harper's Bazaar, Marie Claire, Vogue online, Creative Head UK online and numerous online platforms● Planned and managed participation in major events including: Melbourne Spring Fashion Week parades, Virgin Australia Melbourne Fashion Festival (VAMFF)Responsibilities• Manage public relations, communications and client-side project and relationship management for Heading Out Academy and Australian Ambassador for L’Oréal Professional• Manage talent and production coordination for quarterly photographic collection shoots • Copywriting: media releases; marketing and creative content; social media; contracts and training materials; creative briefs for photo shoots and collections• Liaise and negotiate with L’Oréal Professional, magazine editors, advertising agencies, photographers, graphic designers and retouchers for PR and marketing activities

Global Public Relations and Creative Coordinator for market-leading fashion house including creative projects, marketing, communications, event management, website and social media. Campaign, photo shoot and print management for over 100 stores. Creative window styling for flagship stores and events. Brand journalist published in major publications, including Australian and International Vogue.Achievements● Brand journalist and founder of the Forever New ‘Voice’ and writing style, development of the Forever New style guide and dictionary ● Written work published in numerous print and online media platforms● Forged successful relationships with talent agencies to secure national and international models and celebrity appearances within budgets● Secured celebrity endorsements from Australian and international celebrities ● Management of all PR and advertising activities previously outsourced:o Monthly campaign shoots from concept to implementation o Spring Launch Fashion event with media and celebrity appearanceso New season launches nationally involving media showings in multiple cities to print media representatives from Australia and New Zealand● Planned and managed major events such as LMFF (L’Oréal Melbourne Fashion Festival), Melbourne Spring Fashion Week, Forever New Spring LaunchResponsibilities• Manage public relations, creative projects, events and communications • Manage advertising campaigns and photo shoots • Manage print, installation and styling of flagship window displays• Liaise and negotiate with external agencies; advertising; public relations; production companies; media; artists; photographers; graphic designers• Copywriting: press releases; creative content for marketing; social media; website; briefs for advertising campaigns; training materials • Content management for ecommerce platform• Source, cast and book national and international talent

Management of Australian-first fashion Style Bar concept. Brand style guide and stylist training management. Brand Head Stylist, media liaison and event coordinator for major events including L'Oréal Melbourne Fashion Festival, Vogue Fashion Night Out and Melbourne Spring Fashion Week.Achievements• Integral role in the concept, planning and launch of the Style Bar• Successful roll out of Forever New styling program and stylist manual• Promotion to PR and Creative CoordinatorResponsibilities• Manage Style Bar concept store and stylists• Production coordination and national roll out of styling training program• Coordinate and style in-store events, for example: celebrity appearances for runways and Vogue Fashion Night Out• Manage and present national, in-house and public styling workshops

Co-creator and director for the establishment of a Theatre Company formed to facilitate music recitals and contemporary theatre.

Hair and Makeup Artist

Head Makeup Artist, Educator, Curriculum Designer, Public Relations and Event Coordinator.

Makeup Artist, Photography Studio Hair and Fashion Stylist.

Stylist, Media Liaison, Event Coordinator and Manager at Como Centre.