Marketing lead for artists and releases across TMRW & Eighty-Six labels, and overseeing marketing, reporting and analytics for etcetc Music. Key stakeholder for internal and external relationships – artist, management, music industry and label partners. Managing all external marketing partners including social campaigns, designers, publicity and more. Streaming strategy lead and key relationship manager for DSPs. Support to the Marketing Director; Management of Content Coordinator, Design Team across graphics and video and Marketing Assistants.

Working as Artist Driver, Artist Liaison, Dressing Rooms Coordinator, Lead Artist Coordinator for a variety of contracted events such as: Listen Out 2022, Groovin The Moo 2023; Nothing But Thieves, Ministry of Sound Classical 2023, Ministry of Sound Testament 2023, Field Day 2024; Destroy Lonely, Laneway Sydney 2024, Ministry of Sound Classical 2024.

Key responsibilities:• Strategy, Planning & Process related to all communications and marketing of the charity, managing all outgoing communications and marketing plans.• Managing all digital: social media, website, ad performance, as well as large scale website redesign and design and creation of youth focused music resource website AAA Backstage. All social content creation and execution, as well as writing and reviewing all copy for business. All digital creation including video series and podcast series featuring multiple high profile guests. • Strategically developing content that reflects and enhances MMAD’s brand image, engaging prospective clients/supporters, and inspiring internal members and relevant stakeholders, via EDM newsletter management, annual reports as well as providing regular analytics. • Partnerships Engagement & Management; working closely with sponsors, managing relevant PR relationships, key contact on media releases & engagement and honouring our partnerships publicly. • Promotions and Event Management; coordinating and effectively implementing promotional activities and events to support major charity and retention campaigns including major MMAD campaigns including national activation MMAD Day & events as required; including online.

Business was born from working as a publicist for SUM Management clients, achieving great results and seeing the demand and need for an indie publicity service.Key responsibilities:• Senior Publicist - Writing, creating and strategically sending press releases weekly, sub editing and working to late deadline across media launches from album releases to major festivals. Worked with artists and companies such as: The Prodigy, Fatboy Slim, BMG, NYE in the Park, Snow Machine, Hidden 2019, Orbital, KLP, Woodes, Thandi Phoenix, Bad Friday, Music and Booze Company, Nakhane(UK), Phebe Starr and many more.• Senior campaign management - Developing creative marketing, content and press strategies and executing these strategies to achieve the best result for our external clients. Dealing with crisis management including press leaks and defamatory comments. • Business Development - Monitoring press trends, identifying up and coming artists and events, as well as setting up new business meetings. Attending and speaking at music conferences, representing the company and answering questions from various potential clients. Manage day to day prospective client meetings as well as managing a staff member, all general administration.• Producing reports and presentations creating various platforms including Adobe Spark, Photoshop and Final Cut Pro. Creating, developing and maintaining website content across 8 websites, including artist sites as well as SUM Management and Collected PR. Using custom HTML code as well as aggregators like Squarespace. Creating digital marketing assets for the artist such as brochures, flyers, websites and logos.• Day to Day social media and administration across all artists and all areas of the business including our own brand.

Key responsibilities: Senior day to day management of artist roster includes looking after media, marketing, promotions and all digital assets for artists such as Katie Noonan, KLP, Woodes, Thandi Phoenix, Sophie Lowe, Just A Gent and more.Senior project management includes working on negotiating, liaising with and coordinating campaigns between artists and high profile brands such as: Nike, Adidas, Suncorp, The Iconic, Spotify, Sony, Witchery, Champion, Moet Chandon, Cartier and more.Grant funding writing and fundraising with various projects funded by peak Australian Government bodies for music industry funding, including conceptualising, writing and proofing applications. During my time at SUM Management I have secured over $300,000 in funding.Strategised, conceptualised, implemented and executed marketing plans for all initiatives such as ARIA Winning Album music releases, sold out tours, tickets and merchandise sales, growth of social media and more. Managing marketing budgets with definitive break even costs and keeping budgets under this while achieving great results for our artists and clients.Senior media coordination, working as on ground media as well as national co-ordination with campaigns at all major events such as Commonwealth Games 2018, NRL Grand Final 2019, Netball Australia Grand Final 2019, Melbourne Cup 2018, Nike Training Club 2017 and more. Press contact for major artists and events. Crisis Management for artists including with media as well as for live and televised events including Commonwealth Games Opening Ceremony Gold Coast 2018.Various written tasks across digital sites including websites, social media and internal communications with key stakeholders. Developing and creating briefs around specific events as well as speech writing for these events.

Key responsibilities:• Digital Content management – Manage all aspects of APRA AMCOS website and other associated public websites in line with communications and organisational priorities. CRM and EDM for monthly APRA AMCOS member publication APRAP with over 75,000 subscribers. Online community management through social media (Facebook, Twitter, YouTube, LinkedIn, Instagram). • Digital Content Creation - creating video and photo content (editing and manipulation) as well as filming/photographing all in-house events/initiates.• Corporate Communications management - Creating Communications plans incorporating a wholistic look across design, web/online, press releases and social media. Creating communications plans and extra collateral for APRA Music, Art and Screen Awards. Maintaining brand consistency across all platforms and media. Prepare speech notes, speeches, welcome letters and scripts for awards ceremonies such as: APRA Music Awards, Vanda & Young Songwriting Competition, Live Music Office IGNITE series, songwriting program SongHubs, APRA AMCOS Ambassador Program.