Meg Ugenti, National Sales Manager, joined the Focus USA team in 2010 with a solid background in customer relations and client development. In the past five years she has been promoted three times due to her proven strengths in a client-centric environment. Meg has built and sustained long-term strategic relationships utilizing data intelligence to benefit her client’s online and offline marketing channels. Meg’s client roster ranges from internationally recognized brands to local marketers. She explains that the key to any successful business relationship stems from a frequent and open line of communication. Being able to pin-point a customer’s needs and developing a strategy with set objectives is the first step in executing a successful campaign and exceeding client expectations. At Focus USA, data and analytics are the name of the game! Armed with a suite of solutions including Direct Mail, Digital & Email Marketing, Social Media Solutions, Data Hygiene & Enrichment, Household Consolidation, Modeling & Analytics, and Reactivation & Loyalty Programs, we are fully equipped to customize your next data program. Meg is responsible for identifying and establishing new business relationships selling the entire suite of Focus USA products and services. Through a strong integrated approach Meg’s clients have experienced significant growth while keeping costs in line with their marketing spend.

Forbes Communications Council is an invitation-only community for senior-level communications and public relations executives.Members are selected based on their depth and diversity of experience, then invited to enjoy an array of benefits including a private forum for discussion and collaboration, the opportunity to share insights via CommunityVoice on Forbes.com, exclusive product and service partnerships and concierge-level support.

Finding the right customers, fast, is a challenge all businesses face.Why? Because the way we market and build customer relationships is constantly changing.Consumers want ease, speed, better security, personalization, and high quality while businesses face increasing pressure to keep up with more complex and diverse audiences.How do you keep up with these constantly changing consumer expectations?When you Adapt to Grow.Created in partnership with FocusUSA, Adapt to Grow is a comprehensive, data-driven program that helps businesses rethink customer engagement. Our clients learn how to infuse empathy, intentional curiosity, and clear communication into their business development strategies. This ensures they enjoy the right type of sustained business growth.Download our program summary to learn more: