Megan Davidson Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Chicago, Illinois, Us

Manage content for Facebook, Instagram, and Twitter across all brands by utilizing tools, like Hootsuite and Canva. Maintain consistent brand image by coordinating with company's visual designer. Operate Mailchimp to craft and distribute internal and external communications. Direct drip campaign to enhance customer engagement and satisfaction. Develop paid social media advertisements on platforms such as Facebook, Instagram, and Twitter by initiating campaigns with varying objectives, such as TOFU, MOFU, and BOFU ads. Author blogs and supervise team of freelance bloggers to produce various types of content by strategically cross-posting on social media platforms and Google Business Manager.• Led team of marketing support representatives to achieve objectives through goal setting and effective guidance.• Earned consistent promotions from Marketing Analyst to Sr. Marketing Analyst, Marketing Associate, and ultimately to Sr. Marketing Associate for delivering exemplary services.• Integrated and onboarded reputation management software twice, following company buyout and merger.• Implemented digital content strategy for ancillary B2B brands to enhance brand presence and engagement.• Optimized online reputation management strategy to improve reviews by collaborating with cross-functional teams.

Oak Brook, Il, Us

Oversaw social accounts on daily basis to ensure consistent and punctual posting of content. Evaluated data gleaned from Hootsuite and Google Analytics to assess engagement, gauge social return on investment (ROI), and evaluate customer journey metrics. Adapted digital marketing strategy in response to personalized brand requirements and performance indicators. Circulated blogs across all social media accounts to maximize organic reach and audience engagement. Facilitated Director of Marketing in variety of initiatives, including orchestrating email drip campaigns, spearheading community and corporate rebranding efforts, refreshing SEO/SEM strategies, updating website content, and conducting internal content audit and refresh by showcasing adaptability and versatility in bolstering marketing objectives.• Crafted and published monthly blogs across 15 websites by providing data-driven insights to ensure content remained pertinent and captivating. • Generated detailed content calendar by employing Hootsuite to schedule content up to 45 days in advance by communicating cross-functionally with various departments• Executed effective reputation management strategy by fostering collaboration with property managers to solicit online reviews and promptly address all reviews within 24-48 hours.• Monitored 80 social media accounts, crafted compelling copy, designed captivating graphics, and regularly disseminated content on platforms such as Facebook, Instagram, Twitter, and YouTube.• Augmented organic engagement and reach by executing comprehensive social media and content strategy.

Oak Brook, Il, Us

Reviewed company's online presence by upholding brand consistency and engaging with customers on various platforms to cultivate strong and positive digital relationships. Streamlined execution of projects and repairs to increase efficiency and decrease disruptions by assisting collaborations between internal departments and external clients. Orchestrated seamless transitions to minimize service disruption, while elevating customer experience by directing property launches with precision.• Designed and refined dynamic social media strategy by leveraging UTM parameters and Google Analytics to measure ROI and perform effective execution of marketing plan. • Headed creation and management of social media campaigns by harnessing online tools to systematically schedule posts and respond to existing and potential customers in timely manner.

Addressed inquiries comprehensively and verified clarity throughout decision-making process by advising customers in selecting TV and Internet products tailored to unique requirements. Answered calls in timely manner to ensure customers received immediate attention and prompt service.• Resolved issues without need for escalation by defusing conflicts and employing conflict resolution techniques.• Delivered exceptional technical support to customers to troubleshoot and restore services to full functionality including scheduling technician visits.

Greensburg, In, Us

Prepared and edited promotional materials to boost awareness and participation in aquatics programs. Met needs of YMCA patrons to offer positive experience. Used Microsoft Excel for daily, weekly, monthly, and annual reconciliation tasks. Maintained vigilance as lifeguard in indoor pool by prioritizing safety and well-being of swimmers. Fostered open and effective communication with superiors through phone, email, and text to enhance member and program retention. Instilled confidence and imparted essential life skills in individuals of all ages by arranging swim classes.• Developed monthly lifeguard and swim instructor schedule by cooperating with Aquatic Director.• Customized swim lessons to suit individual children's needs by aligning with YMCA's goals and objectives.• Aided patrons in wellness center by providing guidance on workout equipment usage, conducting fitness evaluations, and recommending fitness routines.