Industry Marketing Director, Engineering FirmsDirect marketing initiatives for Bentley solutions that help engineering firms accelerate their digital readiness through improved productivity, collaboration, sustainability and transformation. Enterprise Marketing Director, Bentley Infrastructure CloudDirected marketing activities for Bentley Infrastructure Cloud which enables the creation, delivery, and ongoing operation of better infrastructure through digital twins and provides organizations with opportunities to improve collaboration, productivity, and quality.Industry Marketing Director, Roads and BridgesDevelop and execute the global go-to-market strategy for the Road and Bridge industry sector.• Analyze competitive and industry trends to develop market and product strategy. Develop strategic campaigns to help increase awareness, demand, and adoption. • Create thought leadership and sales enablement content using storytelling case studies, videos, articles, webinars and presentations. • Work with PR, product management, business development, partners and sales to execute marketing plans including industry-level positioning, messaging, and solution launches. • Manage AASHTO relationship including events, speaking engagements and STEM student program.Global Senior Product Marketing Manager, Transportation Asset ManagementDirected global product marketing initiatives supporting transportation asset management products. • Drove product launch and rollout activities including product launch plans, beta programs, collateral, website content, presentations, sales tools, analyst relations, PR, and social media.• Designed and executed go-to-market plans for road and rail product lines utilizing competitive analysis, targeted messaging, positioning and lead generation campaigns.• Developed campaigns and promotions to drive new business and upsell customers through webinars, social media, videos, blogs, whitepapers, case studies and articles.

Directed marketing and product management initiatives for this provider of digital marketing and technology solutions for the automotive industry including custom and mobile websites, SEO, SEM, social media management, email marketing, and reporting and analytics. Hired, managed, and mentored 20-person marketing team.• Created go-to-market plans, marketing strategies, online and SEO marketing initiatives, social media plans and activities, and directed the execution of programs.• Directed product management efforts to specify, develop and launch new products and services and manage the life cycle of existing products.• Developed and executed marketing plans to identify and support lead generation.

Directed product marketing initiatives for this company that provides software and security services including content management applications, mobile solutions, and web portals to help federal agencies meet government and healthcare information security standards and compliance. Drove marketing strategies and plans, social media and SEO initiatives, and market research programs. • Launched the first Commercial Off the Shelf (COTS) products for the company - developed requirements and product definitions to launch several COTS products. • Conducted competitive market research to identify market trends and customer needs to help drive future technology platforms and product applications. • Developed and managed Emerging Technology Conference series to help expose customers, prospects, and partners to new technologies, products and services to help drive sales.

Managed strategic product marketing initiatives for this global ERP software company. Hired, developed and managed 12-person team and worked with cross functional teams to drive sales through go-to-market initiatives. Developed marketing strategies, competitive analysis, campaigns, presentations for customer conferences, and training for on-premise and SaaS software applications. Drove product launch and product rollout activities for products twice a year including product launch plans, training, sales tools, and customer facing collateral. • Worked closely with customers to understand market needs, facilitate Alpha and Beta activities for pre-product launches, and manage launch testimonial processes. • Managed content for worldwide customer conferences including selection of speakers, determination of presentation tracks, content of presentations, and execution of presentations.• Created worldwide product sales training program for transportation, financials, manufacturing, SCM, CRM, EAM, applications for automotive, consumer products, life sciences and technology.

Directed worldwide product marketing activities for this provider of web security software. Led development of market requirements, market research, and product training programs for sales and channel. Developed industry vertical marketing programs, created go-to-market plans and strategies, and directed the execution of programs to maximize product penetration. Developed content to position products at industry events, briefings with industry analysts, and webinars. • Identified and defined the bundling of existing solutions into a suite resulting in a new product offering, which has consistently delivered high growth results since launch. • Drove the creation of messaging, whitepapers and collateral around key regulatory and compliance issues facing the finance and healthcare industries (e.g. SOX, GLBA, and HIPAA).• Developed Websense Customer Advisory Council comprised of 20 C-level executives which serve as a contributor for product feedback, industry intelligence, and references.

Directed the transportation fleet management product marketing programs for this Fortune 500 wireless solutions leader. Set marketing goals and developed launch plans that would ensure the success of major product releases. Developed white papers, produced sales tools, training, and marketing collateral; and implemented competitive pricing strategies. Led multiple product launches for products and software/hardware updates. • Conducted comprehensive market segmentation analysis to define customer demographics, determine market segments, and to develop a targeted prospect list for sales initiatives. • Expanded market penetration by directing the launch of new barcode/handheld and wireless products into an untapped market niche. • Developed Customer Advisory Council comprised of key clients. Facilitated focus group meetings for the Council to generate critical feedback on product features, pricing, and rollout strategy.

Directed product marketing and product management activities for transportation EAM software product lines. Designed marketing and business plans, product development strategies, and executed product launch initiatives for asset and maintenance management, mobile, and SaaS delivery applications. Developed functional specifications and collaborated with development teams to integrate MRD requirements into product design. Authorized “build vs. buy” decisions and product integrations. Conducted competitive market research and analyzed market trends to identify consumer needs and competition climate to design profitable, competitive pricing strategies.. • Developed three new products and implemented a cross-sell plan to leverage existing customer base for the new products. Determined go-to-market strategies, and increased sales by 15% within the first year.• Spearheaded the acquisition of the rail asset management software division of a technology company to compliment and enhance existing product lines, which increased customers and sales by 20%.• Created product integration strategies with ERP, BI, and mobile system providers to extend the reach of product lines and leverage OEM relationships in order to maximize market presence.

Continuously promoted throughout tenure with this multinational Fortune 500 technology leader in the design, manufacture, distribution and financial services of light, medium and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. Marketing Director ― PACCAR LEASING CORP. (1996 – 1998)Senior Product Manager ― KENWORTH DIVISION (1993 – 1996)Senior Operations Auditor/Internal Consultant ― PACCAR INC. (1990 – 1993)Contract Administrator ― PACCAR INFORMATION TECHNOLOGY DIVISION (1989 – 1990)