Chief of Staff for the Wireless Product Management Team

Led the marketing, planning, and execution of go-to-market strategies for new and existing products and services.

Delivered compelling programs for the AT&T Business Summit, an annual flagship event aimed at positioning AT&T Business as a trusted advisor.

• Led the annual marketing plans and strategies associated with promoting Kissimmee, Florida as an ideal travel destination. • Managed integrated marketing teams and agencies, including: paid media, PR, research, digital and social media. • Managed digital marketing across designated channels, including: planning, execution, optimization, and reporting of delivered KPIs. Developed new approaches to maximizing ROI. • Coordinated sweepstakes and contests designed to supplement campaigns by elevating social reach and encouraging user engagement.• Actively engaged in writing content for digital channels. Developed and launched visitor newsletter and annual consumer print collateral. • Led a team responsible for maintaining consistency of brand expression and essence within all marketing and sales collateral. • Conducted research to keep abreast of consumer preferences and trends in the marketplace.

• Developed seasonal product line of popcorn tins to maximize margin and maintain position as category leader. • Led cross-functional teams to ensure execution of all functions related to seasonal programs, including sales, creative, quality testing, and operations.• Managed end-to-end product innovation process, including ideation, concept testing, P&L management, sell-in, forecasting, creative development, quality testing, production, and shipping. • Drove creative direction with partners to ensure brand consistency. • Partnered with sales to build and sell-in customer-specific programming.• Managed contractual agreements with more than 10 licensed properties. Ensured regulatory compliance was consistent with brand requirements.• Analyzed data to identify target market, growth opportunities, and key consumer needs in the development of new product strategy.• Generated P&L statements to ensure margin requirements were maintained. • Oversaw the management, content, and design of the brand website.

• Planned, organized, and facilitated company events.• Developed and maintained strategies for social media channels.• Managed project schedules, supervised team meetings, and coordinated with management.

• Assisted with planning and coordination of special events.• Researched new market opportunities.• Evaluated, analyzed and tracked market research data.• Assisted in the development and preparation of reports and presentations.

• Planned company fundraising events, assisting in all marketing aspects such as: promotional design, donation and sponsorship requests. • Developed a marketing plan for the implementation of newly established medical support line.• Managed marketing campaign for new and renewal memberships.• Revamped database system by creating list codes for organization and easy access.• Maintained and updated website.