FAZEFWD works with clients to reveal opportunities and develop forward-thinking solutions to their sponsorship marketing.We listen carefully to understand your culture, your needs and the trajectory of your events. We research markets and seek new partners. We develop a plan that ties existing opportunities to new products to exceed revenue targets. We cultivate opportunities to promote networking, cross-selling and engagement at events, and beyond.

I design, execute and manage strategic customer engagement sessions. With a solid background in sponsorship, sales and marketing, highlighted by leadership roles at FazeFWD, EventsGIG, MGM Resorts, Encore (PSAV), Meeting Professionals Intl and the Phila CVB, I bring over 25 years of experience in event marketing and strategic sales to your team. For the past 9 years, I have been facilitating Focus Groups and Customer Advisory Boards, many for Destination Marketing Organizations.

eventsGIG is the talent marketplace for the events industry. Having great talent to pull off amazing events is the key to success. eventsGIG connects top freelance experts for live, virtual and hybrid opportunities.

Responsible for providing strategic leadership and direction for all sales and convention service efforts at Bellagio.

Support team in gaining influence and penetration within key industry associations and enable a greater PSAV presence. Work directly with the Hotel Sales Team and the Global Sales Organization to facilitate introductions and provide insight leading to new contacts and revenue.

Managed global sales and sponsorship teams that were responsible for the generation of all revenue streams from advertising sales and strategic partnerships.

Responsible for the planning, development and implementation of a comprehensive and fully integrated marketing program to drive new sales acquisition for nTag. Assisted in translating the company’s vision and strategic goals into an effective marketing plan and led a cross-functional team in program execution. Lead strategic, key account marketing initiatives including brand intensification programs to drive market share growth and profitability.

A $10M company with 12 employees, providing closed loop strategic planning & event management services for all types of corporate events.Responsible for identifying and capitalizing upon market opportunities to introduce and deliver new services, build market share, reposition existing services, drive revenue growth and outperform competition. Cultivated client relations focused on the technology, financial and pharmaceutical sectors.

A $125M company with 250 employees, providing turnkey solutions that address broadband and network related technology needs to meetings and conferences.Responsible for leading the strategic and tactical implementation of activities related to developing and maintaining key relationships with meeting planners as well as within CEMA, PCMA, MPI, ASAE and IAEE. Successfully developed and executed multiple brand awareness programs designed to maximize sales growth and increase market penetration.

2nd largest Hotel/Resort Casino with 4300 rms, 5th largest convention center with 1.8M sq ft convention space.Responsible for directing and managing the sales efforts and related activities of the Convention Sales Department, for the purpose of promoting the resort & casino (and its wider facilities) as a destination for conventions and events.

The Philadelphia Convention & Visitors Bureau is a not-for-profit organization charged with representing Philadelphia as a convention and vacation destination to assist in the long-term development of the community through a travel and tourism strategy. The PCVB is an unbiased resource that serves as a broker or an official point of contact for convention and event planners, tour operators and visitors.Managed the sales effort and promotion of the Pennsylvania Convention Center and Hotel community to meeting planners. Duties included managing sales staff, working with the hospitality industry in the Philadelphia area, researching and generating conference leads, events management, building relationships with local, regional and state tourism organizations, other committee activities, and administering hospitality training programs.