After an exciting decade riding the wild waves of social media strategy and community management, embarking on a new chapter in an external communications role that includes production of a parenting podcast.

Managed a small-but-mighty team responsible for overseeing a social ecosystem comprised of more than 500,000 social followers across Facebook, Twitter, Instagram, YouTube and LinkedIn. Concepted, planned and executed dozens of award-winning campaigns that earned international praise and contributed to industry-leading earned engagement rates.Self-produced more than a dozen pieces of viral social content with no hard costs.Oversaw the production of more than 1,000 unique pieces of social content annually.Developed Social Media Playbook to govern brand and sub-brand social channels.Oversaw the strategic development and launch of private Facebook groups for niche, condition-specific patient communities.

As a one-person team, grew social media presence from two to 15 channels while maintaining industry-leading levels of audience engagement. Led editorial activities to gather, research and fact check information to develop audience-specific content for patients, physicians, referring physicians and employees. Developed meaningful content strategies for designated service areas, ranging from orthopedics to radiology.Worked collaboratively with marketing, public relations, internal communications and creative teams to advise on social strategy for integrated communications plans.Stayed current on emerging social media trends to newsjack, join relevant dialogues and elevate needs for crisis management.

Edited, project managed and oversaw redesign of Children’s bi-monthly employee magazine, Careforce Chronicle. Drafted, produced and distributed weekly leader e-newsletter. Oversaw Children’s national recognition projects, including best places to work applications for FORTUNE and Working Mother magazines. Successfully earned placement on both lists, including No. 46 on FORTUNE's list. Developed and facilitated relationships with key internal contacts to identify communications opportunities. Developed messages for system-wide emails, speeches, talking points, employee intranet, publications and internal leadership meetings. Conducted ongoing communication audits to evaluate effectiveness, receptivity and recall of current communication methods.

Drafted communications plans to meet client objectives in human and animal health. Led desk-side media tours in New York City. Managed media engagement projects from conception to completion in local markets from Sioux Falls, S.D., to Pacific Grove, Calif., to Charlotte, N.C. Produced internal and external communications content for print and digital audiences. Supervised junior staff by motivating, coaching and providing feedback. Helped plan and coordinate traditional and social media outreach programs. Actively participated in new business pitches from New Orleans to Tampa, Fla., through idea contribution, research and proposal preparation.

Supervised proactive and reactive media relations for multiple internal clients, including the Children’s kidney and liver transplant programs, the Children's Foundation, and the Children’s orthopedic, radiology, rehabilitation and sports medicine clinical teams. Drafted strategic plans to meet local, regional, national and social media goals for each client. Established rapport with consumer and trade media. Drafted talking points and led media relations for events featuring Troy Aikman, Garth Brooks, Ralph Lauren, Oscar de la Renta, and professional and collegiate athletes. Collaborated with community partners, including the Atlanta Sports Council, the Atlanta Braves, the Atlanta Dream, the Atlanta Falcons, Georgia Aquarium and Zoo Atlanta, to create partnerships and events to benefit Children’s patients. Promoted to senior position within seven months of employment.

Drafted press releases, assisted development of annual strategy, planned events and drafted website copy and collateral pieces for clients in legal services, real estate development and wealth management at the full-service, integrated communications agency.

Assisted public relations team in developing and executing crisis communication plans.

Authored media relations kit prior to the launch of the start-up music file-sharing website, Grooveshark, which grew to 35 million+ members.