Meggie Powell

Meggie Powell Email and Phone Number

Product Marketing Manager @ Hexagon | Crafting compelling narratives, developing GTM plans @ Hexagon Manufacturing Intelligence
Meggie Powell's Location
Atlanta, Georgia, United States, United States
Meggie Powell's Contact Details
About Meggie Powell

With over six years of marketing experience, I am a Product Marketing Manager at Hexagon Manufacturing Intelligence.I craft compelling narratives that resonate with target audiences, highlighting Nexus's unique value proposition as a platform that empowers the greener economy and catalyzes sustainable transformation. I utilize data-driven insights to identify market trends, customer needs, and competitive landscapes, driving informed decision-making. I work with product teams, sales, and other stakeholders to align strategies, ensuring a cohesive and effective approach. I also create engaging content, including collateral, webinars, videos, and blogs, that showcase the fusion of innovation and environmental consciousness in action. I am passionate about leveraging cutting-edge technology to propel products to new heights. I thrive in a fast-paced and dynamic environment, where I can apply my creativity, analytical skills, and problem-solving abilities. My goal is to deliver exceptional results that exceed expectations and generate value for Hexagon and its customers.

Meggie Powell's Current Company Details
Hexagon Manufacturing Intelligence

Hexagon Manufacturing Intelligence

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Product Marketing Manager @ Hexagon | Crafting compelling narratives, developing GTM plans
Meggie Powell Work Experience Details
  • Hexagon Manufacturing Intelligence
    Product Marketing Manager
    Hexagon Manufacturing Intelligence Nov 2023 - Present
    Cobham, Surrey, Gb
    Product Positioning & Messaging: Crafting compelling narratives that resonate with target audiences, highlighting Nexus's unique value proposition.Go-to-Market Strategy: Developing and implementing comprehensive GTM plans to ensure successful product launches and sustained growth.Market Research & Analysis: Utilizing data-driven insights to identify market trends, customer needs, and competitive landscapes, driving informed decision-making.Cross-functional Collaboration: Working seamlessly with product teams, sales, and other stakeholders to align strategies, ensuring a cohesive and effective approach.Content Creation & Storytelling: Developing engaging content, including collateral, presentations, and sales tools, to communicate the Nexus story effectively.
  • R-Evolution
    Marketing Program Manager
    R-Evolution Mar 2021 - Dec 2023
    Empowering the greener economy through a groundbreaking business venture that combines Hexagon's unrivaled sensor, software, and autonomous solutions. Crafting strategic objectives and formulating a visionary roadmap, I support the mission to drive profitable investments while catalyzing sustainable transformation. Visit www-r-evolution.com to witness the fusion of innovation and environmental consciousness in action.
  • October Social Media
    Account Manager
    October Social Media Jul 2019 - Dec 2023
    Atlanta, Georgia, Us
    With a focus on delivering exceptional results, I am adept at creating and executing robust digital strategies that drive business growth. I excel in facilitating status meetings, compiling comprehensive metrics and reports that provide valuable insights. As a skilled social media manager, I effectively oversee the execution of captivating social media marketing strategies and campaigns, ensuring seamless account management for OSM clients. My dedication lies in not only achieving measurable success but also in creating an enjoyable and satisfying client experience across all accounts I handle.
  • Hexagon Ab
    Marketing Program Manager
    Hexagon Ab May 2023 - Nov 2023
    Stockholm, Se
    Spearheading and executing global marketing strategies while providing sales support for Hexagon's Xalt Solutions division. Facilitating impactful campaigns, identifying key market trends and driving brand awareness across diverse channels. Committed to delivering exceptional results, we collaborate closely with cross-functional teams to optimize customer engagement and foster long-term business growth.
  • Rose Marketing Group
    Managing Partner
    Rose Marketing Group May 2018 - Nov 2023
    Atlanta, Georgia, Us
    Rose Marketing Group has the experience and depth of knowledge to help clients from all industries growth their digital footprint and sales. Ecommerce Management | Project Management | Amazon Account Management | Social Media Management | Social Media Consulting | Digital Advertising
  • I-Blason Llc
    Senior Digital Marketing Manager
    I-Blason Llc Sep 2017 - Nov 2018
    Alpharetta, Georgia, Us
    • Marketing Growth. Grew the affiliate marketing program over 28% year over year (YOY) which resulted in increased website traffic and revenue, improved brand awareness, and more extensive customer insights.• Social Media Management. Implement social media strategies that drive significant traffic to the company website. Significantly increased traffic YOY from Facebook (637%), Twitter (178%), and YouTube (480%). Additionally, grew social media followers on all platforms.• Advertising & Web Management. Grew U.S., UK, and DE accounts year over year by mastering Amazon Ads and oversaw all aspects of web management using Magento.• Marketing Leadership. Created training documents and market structure standards which facilitated successful Amazon campaigns for international staff.
  • I-Blason Llc
    Digital Marketing Manager
    I-Blason Llc Sep 2016 - Sep 2017
    Alpharetta, Georgia, Us
    Created effective paid search strategies, launched and optimized PPC campaigns, oversaw keyword selection and audience targeting, and monitored budget and adjusted bids to gain a better return of investment (ROI). Tracked KPIs to assess performance and pinpoint issues and developed new campaigns across multiple channels.
  • Houma Area Convention & Visitors Bureau
    Marketing Manager
    Houma Area Convention & Visitors Bureau Dec 2014 - Jul 2016
    Gray, La, Us
    Oversaw a $200K budget, coordinated the advertising program, tracked and analyzed the performance of marketing programs, conducted market research to improve overall strategy, and maintained website updates. Directed the tourism partnership program and marketing and increased member participation by creating cooperative opportunities.• Marketing Leadership. Launched four seasonal marketing campaigns which attracted new visitors and created interactive marketing material for the new Interpretive Center which were used to teach visitors about the city.• Public Relations. Oversaw the marketing efforts for the LA byways and developed a relationship with the neighboring parish to promote the byway. Additionally, implemented the first geotour in the state of Louisiana.
  • Rouses Supermarkets
    Marketing Specialist
    Rouses Supermarkets May 2013 - Dec 2014
    Thibodaux, Louisiana, Us
    Managed social media accounts (Facebook, Twitter, Instagram, and Hootsuite), improved the online presence using Google Analytics and Social Mention, created and distributed weekly marketing eBlasts, and maintained website content. Coordinated with cross-functional teams to organize events and analyzed requests for donations and sponsorships.• Branding. Facilitated the company expansion into Alabama by developing relationships with local businesses and the chamber of commerce, obtaining donations for events, creating excitement using social media platforms, and managing live posting during five store openings.• Social Media Growth. Increased Facebook likes by 15K which increased exposure to new and existing customers and built brand loyalty.• Program Management. Created the program and structure for the donation and sponsorship programs.• Website Oversight. Designed the copy and graphics for the company website.

Meggie Powell Skills

Press Releases Media Relations Public Relations Social Media Marketing Newsletters Social Networking Facebook Strategy Event Planning Customer Service Marketing Strategy Advertising Editing Fundraising Microsoft Office Nonprofits Community Outreach Community Development Research Publications Email Marketing Strategic Communications Grants Economic Development Ap Style Custom Facebook Pages Blogging Constant Contact Wordpress Copy Editing Grant Writing Customer Relations Public Relations Skills Volunteer Management Project Management Account Management Social Media Marketing Leadership Strategic Planning Amazon Web Services E Commerce Magento

Meggie Powell Education Details

  • Louisiana State University
    Louisiana State University
    Business

Frequently Asked Questions about Meggie Powell

What company does Meggie Powell work for?

Meggie Powell works for Hexagon Manufacturing Intelligence

What is Meggie Powell's role at the current company?

Meggie Powell's current role is Product Marketing Manager @ Hexagon | Crafting compelling narratives, developing GTM plans.

What is Meggie Powell's email address?

Meggie Powell's email address is me****@****son.com

What is Meggie Powell's direct phone number?

Meggie Powell's direct phone number is +167881*****

What schools did Meggie Powell attend?

Meggie Powell attended Louisiana State University.

What skills is Meggie Powell known for?

Meggie Powell has skills like Press Releases, Media Relations, Public Relations, Social Media, Marketing, Newsletters, Social Networking, Facebook, Strategy, Event Planning, Customer Service, Marketing Strategy.

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