Develop digital strategy on official social media, monitor official social media content production andperformance improvement.1. Digtal campaign strategy development and planning: Executing innovative online and offline integrated campaign to drive sales (Wechat mini program/Wechat official account -WoW box (In-site ad campaign)/trigger campaign) with appropriate user journey and customized service, leveraging platform advantages to increase exposure for single events/promotions, and attracting about 40,000 people during promotion season.2. Official social media content production and website traffic monitoring: increasing visitor access depth and visitor stickiness through content operation. Based on follower’s interaction behavior model, optimizing visitor’s acquisition, conversion, active, retention, and repurchase rate of official website. Tracking insights based on seasonal/category trends, resulting in a 5-fold increase in click-through rate.3. AIGC application in KOC/KOL seeding community:Implementing AI tools such as chatGPT4 and Midjourney to generate AIGC content in bulk for beauty in community(Sephora’s LRB), highly increasing images quality and content quality. Increasing the reading, likes, and comments of individual posts, evaluating featured posts to ensure the exposure of products and activities.4. Competitor reporting/industry trends monitoring/social platform recap/BTB communication

Interdepartmental coordination to support operation for official website, Tmall and JD store and Wechatmini program:1. Estimated and planned the overall product life cycle by month, combined with specific sales nodes and activities for detailed inventory. Assessed inventory levels on Tmall/JD.com/Mini Programs, completedreplenishment and store transfers to maintain stable inventory levels; tracked logistics forms, collaborated with warehouses to reduce logistics time and improve inventory shelf efficiency.2. Analyzed product performance across multiple channels (Tmall, Mini Programs, and official website), allocated product inventory, and optimized product configuration.3. Ensure shipment on time with high standard work with warehouse to optimize wording and QC procedure, weekly and monthly replenishment to TP team.

Conducted industry analysis, market trends and competitive products to support pillar products’ upgrading and new product development, such as holding shelf reno testData mining with Nielsen, Boost database to track omni-channel sales volume, evolution and market size, depicted brand performance by weekly/monthly reports, providing data support for business analysis. Develop retail activations focus on eCom, Sephora partnership and key doors with customer in travel retail.

Conducted industry analysis, market trends and competitive products to support pillar products’ upgrading and new product development, such as holding shelf reno testData mining with Nielsen, Boost database to track omni-channel sales volume, evolution and market size, depicted brand performance by weekly/monthly reports, providing data support for business analysis. Cross-functionally cooperated with other departments of value chain for implementing branding strategies