● Leading and managing 7 clients along with 2-3 projects worth 2.5 Cr● Spearheading and mentoring a team of 5 brand strategists who are responsible for daily operations and execution.● Launched a travel meta search engine (Skyscanner) in India on social and digital from scratch garnering 2.3M reach and 400K engagement and 10K followers organically in less than a year● Led the strategy, planning and launch of the Floron India’s largest cooling gas refrigerant on digital, increasing engagement by 30%● Oversaw paid media campaigns for a diverse portfolio of clients on meta, achieving a 20% increase in lead generation bringing the cost per result significantly down. While Meta is the strength, but I am also well acquainted with Google ads● Collaborate with creative, media, and account teams to develop integrated marketing campaigns that resonate with target audiences and achieve client objectives● Planning and servicing lead for website and technology clients● Primary strategic advisor to clients, fostering strong relationships and ensuring the delivery of high-quality strategic recommendations with 0% client attrition● Actively support in new business development by providing strategic insights and contributing to pitch presentations.

• Strategizing, planning and executing digitally led campaigns which are in line with the client’s communication objectives. This involves cracking a brand’s tonality and creative strategy, handling their social media properties and social listening, suggesting suitable media inventories among other tactics.• Managing a team of highly skilled individuals with varied skill sets (from Creative Designers, Copy Writers, Media Planners to Technology specialists).• Maintaining the client’s trust by ensuring creative success and successful execution of metrics driven campaigns is my key objective.• Exploring partnerships by collaborating with teams and agencies within the larger organization for project basis requirements.• Using social listening tools such as Brandwatch and My Social Tools – to derive the audience’s sentiment towards the brand.• Actively involved in business development and pitching to potential clients in order to expand company’s business across sectors.

Managing day – to day operations include developing digital campaigns, conceptualizing content calendars, coordinating with creative and copy team, planning promotions & contests and handling social propertiesKey focus areas include – content and campaign planning and strategy, client servicing, reporting and analysis, website management, online reputation management and basics of media buying.

• Responsible for Media relations and Media management, planning and executing campaigns and becoming client’s sole point of contact.• Preparing Real Time Media Coverage Mapping, Reports and Documentation.• Liaising with and answering enquiries from the media• Researching, writing and distributing press releases to targeted media publications.• Managing and engaging with media via social media sites such as Twitter and Facebook• Coordination with multiple centers at once and ensuring timely outputs.• Planning, developing and implementing PR strategies aligned to the brand’s business objectives.

• Responsible for Media relations and Media management, planning and executing campaigns and becoming client’s sole point of contact.• Preparing Real Time Media Coverage Mapping, Reports and Documentation.• Liaising with and answering enquiries from the media• Researching, writing and distributing press releases to targeted media publications.• Managing and engaging with media via social media sites such as Twitter and Facebook• Coordination with multiple centers at once and ensuring timely outputs.• Planning, developing and implementing PR strategies aligned to the brand’s business objectives.

• Responsible for Media relations and Media management, planning and executing campaigns and becoming client’s sole point of contact.• Preparing Real Time Media Coverage Mapping, Reports and Documentation.• Liaising with and answering enquiries from the media• Researching, writing and distributing press releases to targeted media publications.• Managing and engaging with media via social media sites such as Twitter and Facebook• Coordination with multiple centers at once and ensuring timely outputs.• Planning, developing and implementing PR strategies aligned to the brand’s business objectives.