• Conduct secondary research for top brands from different industries• Create a reputation index to score all the brands based on their Brand actions, Business Practices, Financial performance, Employee reviews, and Consumer Reviews• Create a framework for analyzing and scoring for each of the parameters

• Applying qualitative and quantitative techniques to interpret findings by analysis of data across all digital platforms (News/ Forums, Blog posts, social media platforms) • Analyzing Online Data for relevance and gaining qualitative insights from the consumer • Analyzing campaigns and data run by brand or competitors and drawing qualitative insights based on it from a wide range of dynamic sources including the social networks such as Facebook and Twitter, and more broadly to include communities, forums, blogs, chat rooms, press, etc. • Creating the main framework and critical mapping points for the Campaign Track, Brand Imagery, Category Analysis and Competitive Analysis, Conversation Tracking, etc.• Visually communicate findings in written reports and presentations • Transcending the Qualitative research to recognize quantifiable insights • Presenting/translating results into clear and actionable business objective and facilitate Strategic Decision Making to help the client market better

Sales and distribution (Prepaid) - General Trade Worked on 4 domains during the course of Internship1 Win-Back Customer Schemes – These were new launched schemes to attract dormant customers. Our task was to spread awareness about these schemes and analyze consumers’ reaction to them. 2 R-Offer & RAPU Schemes – These were specialized schemes for individual customers. For this we analyzed the market to figure out areas where these schemes were not working and how we should change our marketing tactics to increase penetration.3 5 Key Profit Areas – The areas where the company can gain maximum customers or can earn higher market share, like Mobile number portability or data recharges or even choose your number schemes. We did market wide research to find gaps in our marketing strategies and payout schemes in comparison with our major competitors to increase our hold on the market regarding these areas.4 Activation TAT – In this the objective was to Increase the TAT percentage, i.e., the percentage of sims that are activated within a specific time frame in a month. Here, we analyzed multiple aspects of the sim activation process from retailers’ end till the moment final activation is done. We figured out the gaps in the system and how we can modify some steps to minimize the lead times and complete the process more efficiently.