• Leading the marketing team at Table Space, scaling the brand from 10X to 100X and driving ROI through innovative strategies.• Building a world-class team focused on setting and scaling the marketing function, resulting in increased brand visibility and market share.

Zential Solutions is born out of my love, passion, and extensive experience in the field of Marketing. In a market where consulting isn't a new idea, Zential Solutions strives to redefine it. Our unique approach involves merging strategic consulting with hands-on execution, by bringing in a complete team of Marketing professionals across creative, media, PR, and more. Our goal is to transcend just theory, ensuring that our recommendations are not just strategic but also practical and scalable!With Zential Solutions, our mission is clear — to collaborate with organizations in need of strategic marketing and business guidance and embark on a shared journey, working closely to help them scale and attain their goals. Let's turn aspirations into achievements together!

1. CMO to a team of over 30 people across sub functions of Creative and Brand Comms, Product Marketing, Corporate and Brand events, Brand strategic partnerships, Ancillary revenue, PR, Analytics and full funnel Media planning for the brand.2. Set up and scaled the Product and Media teams within the function3. Scaled up the function from Comms only to a Commercial - Strategic function4. Created a new vertical within Marketing - Ancillary revenue and unlocked new revenue channels for the company directly positively impacting EBITDA5. Re-launched brand comms with the first ever integrated brand campaign "Great Inspires Great" that bagged multiple awards - 1. Gold at Digixx and 2. Excellence Award at Quantic India Awards 20236. Re-designed the digital B2C portfolio of On Demand and Virtual Office and scaled up the products to 3X in less than a year with improved retention, loyalty and a path to 10X growth7. Redesigned product architecture with consumer first nomenclature - moving away from a product first brand approach to a solution first brand mindset.

Led the marketing for Nutrition category globally for 13 markets with a plan to roll out in 20 new markets and a strong NPD funnel of over 15 new brands/formats/categories to be launched over the next 2 years. Work closely with regional and global ecom partners like Amazon, Shopee, Lazada, Grab etc to build a strong ecom first brand.Led the Marketing, Creative and Media calendar for the brand - worked with KOL's and a strong social first mindset to create high engagement for the brand.

A decade at Unilever across Laundry, Water Purification and Nutrition spanning roles across India and Global.

Led the Integration of GSK Nutrition business with Unilever for over 13 markets globally working across cross functional teams and multiple stakeholders across various organizations - The project management role involved working with leaders of business across the world to smoothly transition business with zero consumer franchise loss / following all relevant legal and government mandates by market, take off vertically on Day 1

Global Lead for Non Electric Purifier Portfolio & lead for innovations in RO.Led the launch of Unique Water+Fruit & Veg Purifier in India with the first Digital first marketing mix for the categoryLed for roll out of global innovations for Bangladesh/ SL and PakistanLed the Shopper Advisor programs in markets which delivered market beating productivity vs competitionLed pilots around - Industrial Water purifiers, Rentals on water purifiers to avoid outright purchase burden, IOT enabled devices etc.Worked and commissioned key category studies to understand consumer and water semiotics across South Asia

Led the growth on one of the largest det bars in the country Rin by reworking across the 6P's. locking a lean P&L and unlocking white spaces.

1. Led the integration of Maa Fruit Drinks - and launched Cavinkare into Beverages category2. Refreshed Brand comms and re-did brand architecture and scaled up brand revenue 3x during the stint3. Led the company foray into flavored milk by launching Cavins flavoured milk

Led the sales team as Management trainee for 6 months in Delhi - led a team of over 8 TSE's and 4 distributors. Curated marketing activation calendars to deliver portfolio width and depth during the stint