• Created verticalized industry materials to support 75% of opportunities including Financial Services, Manufacturing, Retail, Consumer Products, Technology, Telecommunications, Public Sector, Life Sciences, and Healthcare • Increased prospect engagement 10X by building and executing sales enablement and sales communication programs• Delivered 38% YoY increase in win-rate for priority industries over first year• Named Spartan of the Quarter and President's Club winner in recognition of continual sales support and leading product marketing for Coupa • Designed powerful sales presentations and customer stories to support sales • Onboarded new sales reps through scalable and online enablement• Managed cross-functional release & go to market strategy for the entire company• Created impactful product messaging for Coupa Advantage • Communicated release innovations to the market including sales training, email announcements, press releases, webinars, and user groups • Supported corporate, mid-market, and install base sales segments through presentations, analytics, and overall go to market strategy• Derived, delivered, and presented on key data insights utilizing tableau and advanced excel for maximum impact• Created 10+ strategy and instructional training videos per year including copywriting, storyboarding, refinement, and distribution • Presented to diverse groups 40+ times per year (internal/external & global)

• Created and managed $200M install base sales play aimed at expanding customer offerings to upsell Oracle Linux, Sparc, and Engineered Systems • Designed and install base end-to-end sales play motion that included messaging, presentations, emails, call scripts, and e-books • Owned, managed, and executed the marketing and messaging for three products (Linux, Exadata, and On-premises Cloud Solutions)• Analyzed large data sets using excel v-look up, pivot tables, and graphs• Personalized sales materials for global regions (JAPAC, LATAM, EMEA)• Managed cross-functional teams to design targeted messaging and assets design to get the right message, to the right person, at the right time• Organized “Sales Play Blitz Day” that resulted in 17 new opportunities in 4 hours

• Created the go to market strategy of new SaaS products • Collaborated with the sales and development teams to launch new SaaS products • Created 20+ new web pages, many including A/B testing • Reported directly to the Board of Directors on new marketing initiatives • Created bi-weekly email newsletter and campaign to re-engage cold leads • Doubled website traffic and tripled the number of inbound leads within the first 3 months • Built online portal for salespeople to find latest sales and marketing assets

• Built a profitable online marketplace in less than two years • Partnered with over 200 local vendors to offer exclusive deals to clients• Selected into the prestigious EvoNexus technology incubator/accelerator • Trained and mentored 10 event planners and marketers • Created marketing videos and drip campaigns to improve vendor onboarding • Published 134 blog posts, 17 landing pages, and 11 workflows in HubSpot • Pitched at multiple startup pitch competitions • Actively used CRMs to track sales processes• Ability to create software and a business from thin air

• Executed marketing plan through commercial advertising, website updates and e-mail • Coordinated with media representatives for the creation of radio and television spots • Extensive event marketing included: Spring Break Mega Beach Party (350,000 attendees), Lobster Festival (10,000 attendees) and Panama City Beach Bike Rally (15,000 attendees) • Worked with event sponsors such as Vitaminwater (Coke), BIC Razors, AXE Face, Sour Punch Candy, FourLoko, Swoon App, Whoop Ass Can Company, Acoustic Research Speakers, Jack Links and Ocean Potion Sunscreen • Promoted concerts for national artists such as Luke Bryan, Big and Rich, Lee Brice, and Montgomery Gentry Notable Achievements • Hired, trained, and managed promotional model team of over 30 people

• Achieved World Record & recognition for “Largest Blanket Fort” • Event planner planning 100+ events per year for military families• Managed teams of 25+ contractors for event execution