Management and execution of strategic franchise pricingLiaison between Panera Bread (brand) and Manna Development (franchisee) forall seasonal menu changes, limited time offers, remodels and roll out of new technologyManagement and execution of marketing strategy for openingsPlan and execut internal franchise communications including, but not limited to weekly GM update email, bi weekly presentation on GM call, monthly employeenewsletter and franchise website managementCollaborate with operations team to build bakery-cafe sales and transactions through grassroots initiatives & manage community relations, fundraiser nightsand donation programsCreate and implement bakery-cafe promotions and partnerships for 138 bakery cafe locations in 6 statesCoordinate in-store merchandising effortsManage media relations & serve spokesperson for market media interviews

• Manage local store marketing teams and direct all related initiatives in Colorado and Maryland markets, including promotional events, partnerships and donations• Facilitate franchise marketing development nationwide, including monthly status calls, day-to-day operations and marketing guidance • Identified and hired new print vendor; manage all facets of partnership with vendor and restaurants• Oversee development and execution of local store marketing plans for Colorado and Maryland markets • Manage annual internship program of 2-3 interns per semester• Solely develop and oversee new store opening marketing plans, including budget creation, local marketing tactics and merchandising• Manage corporate communication regarding promotional updates to all locations• Oversee creative agency, provide direction and supervise development of artwork for both internal and external marketing purposes

• Invited to teach bi-weekly class for new associates on company background and concepts; received certified trainer status• Managed up to 13 store associates per shift• Built catering sales through relationship development and marketing tactics, continuously comped positive and set multiple weekly sales records • Facilitated 25+ catering orders and deliveries per week• Managed critical food counts to ensure food cost balancing• Managed cash register drawer counting and deposits multiple times daily