 Build strategic, integrated, and comprehensive multi-media communications for diverse audiences that increase visibility, engagement and enrollment.  Research, analyze and properly utilize market data and media trends. Develop digital campaigns that produce leads, increase website traffic, and generate visibility for programs. Analyze marketing ROI and communicate results to executive team.  Liaise with internal and external teams to ensure brand consistency through all marketing channels.  Collaborate with key stakeholders to meet strategic enrollment and public relations objectives.  Create and execute annual marketing plan and budget.

 Developed, implemented, and evaluated annual marketing strategy and communications plan. Collaborated with corporate marketing, finance, leasing and operations departments to meet NOI goals and initiatives. Managed $1.5 million annual budget. Designed and implemented all paid, earned, and owned media strategies.  Continuously analyzed marketing strategy ROI, identified market insights and delivered results and recommendations to management team.  Created and updated branded marketing collateral including brochures, flyers, event signage/invitations, e-blasts, website and social media copy. Oversaw the management, organization and structure of consumer facing content across all media platforms (digital, print, OOH, radio, TV). Built and maintained positive relations with media and local government officials; efficiently communicated company policies, programs and special initiatives.  Managed and executed B2B marketing content; Generated annual business development income of $250K+ through the recruitment of sponsorships, on-site advertising, and events. Strategically collaborated with external partners to enhance branding initiatives in market. Planned a variety of successful recruitment events for various leasing/sales initiatives. Developed property promotional calendar and sales strategies to drive traffic and increase engagement. Supervised a total of 8 staff members in Marketing and Guest Services departments.

Moonbeam Capital Investments Syracuse, NY May 2012 – July 2015Marketing Director  Developed and implemented annual marketing plan based upon strategic goals. Supervised customer service department and provided guidance to field staff on programs, policies and new initiatives.  Designed marketing collateral; brochures, leasing fact sheets, project renderings. Acted as liaison between General Manager and local media. Prepared annual budget, monthly sales analysis and monthly reforecast reports.  Built and maintained local government, media and community relationships.  Managed digital media program.  Generated income through events and advertising.  Executed company wide sales promotions, special events and communication strategies.Corporate Marketing DutiesAssisted Corporate Marketing Manager with creating and communicating departmental initiatives and policies for entire company.Trained new managers and assisted with large corporate events/projects.

Assisted the Leasing Department in achieving 100% occupancy.Maintained strong working relationships with local officials, media personnel and community groups.Generated income through organized marketing events and trade shows.Created sales enhancement programs, promotions, advertising programs and mall events. Developed and maintained positive relations with mall merchants including Store Managers, District Managers and Regional Managers.Built upon current Tourism programs to increase mall shop sales.Managed the Marketing budget.Supervised Customer Service department and the American Express gift card program.Ensured proper collection of annual market research.

Organized events, merchant and employee meetings.Coordinated sales enhancement programs, promotions, advertising programs and mall events.Maintained positive relations with mall merchants.Analyzed annual and monthly mall sales.Implemented on-site American Express gift card program. Trained Customer Service staff on all gift card procedures and point of sale software.Established and maintained strong working relationships with local media; wrote and distributed press releases/media alerts.Updated and maintained website.Ensured proper collection of annual market research.Created and updated marketing materials.

First Year Professional Management Program - Lease Administration DepartmentResponsible for the billing and collecting of lease obligations, cash application along with account reconciliation.Responded to inquiries and maintained professional working relationships with tenants.Income budgeting and forecasting. Updated lease plans.Gathered monthly sales and input data. Successfully completed a three month Dream Plan project which included tenant coordination, refinancing, and marketing two specific properties.