Meghan Lang Email & Phone Number

Wheaton, Il, Us

Wood Dale, Illinois, Us

• Led integrated marketing campaigns that directly contributed $3 million in sales year-to-date while cutting the marketing budget.• Directed lead generation campaigns that resulted in more than $13 million in 2023 sales.• Spearheaded new analytics dashboards that turned marketing activities and sales pipeline information into clear and illustrative business intelligence reports the senior leadership team used weekly.• Systematically optimized optimas.com that increased year-over-year organic traffic by 91% and quote submissions by 20%.• Oversaw the development of and training for new marketing technologies that provided greater insights into leads, increased the scalability of sales activities, decreased the buying cycle, and raised sales conversions by 5.45% in 2023.• Managed Google Ad campaigns that received 1.93 million impressions and a click-through rate of 21% year-to-date.• Supervised public relations efforts that led to 350 million impressions and a 35% increase in interview and speaker requests in 2023.• Drove new social media strategies that boosted LinkedIn engagement by 27% year-over-year.• Launched a global internal communications program with monthly joint CEO videos and real-time broadcasts to all distribution and manufacturing locations.

Chicago, Illinois, Us

• Received Insurance Business America's 2022 5-Star Insurance Technology Provider Award.• Led the launch of new products into the marketplace by creating product roadmaps outlining feature sets and release dates.• Managed a team of employees to ensure the successful completion of projects within budget and timeline constraints.• Analyzed market research data to identify consumer behavior trends and develop targeted marketing campaigns accordingly.• Performed comprehensive competitor analyses to better understand the competitive landscape.• Identified areas of improvement within existing processes and systems while developing solutions designed to maximize efficiency.• Cultivated relationships with key stakeholders, partners, vendors, customers, and other external entities to facilitate growth opportunities.

Dyer, Indiana, Us

• Joined as Marketing & Communications Specialist, quickly promoted to Marketing & Communications Manager, and then again to Director of Marketing & Communications.• Developed and implemented comprehensive marketing communications plan to drive brand awareness, engagement, and lead generation that: • Increased average monthly website traffic by 117% • Increased monthly submissions (lead conversions) by 875% • Increased email open rates by 62.87% and click-through rates by 176.99% • Increased overall social media followers by 39.94%• Due to PPC success, asked to manage a Facebook advertising project for a major insurance carrier• Implemented a data-driven approach to marketing efforts that led to hundreds of thousands in cost savings.• Oversaw brand compliance and standards across departments, including a full rebrand of ASNOA and sister companies.• Established relationships with industry influencers to increase the visibility of the company's products and services through thought leadership pieces.• Optimized website content and user experience by leveraging analytics tools like Google Analytics.• Built strong partnerships with media outlets to secure positive press coverage.• Led the creation of high-impact collateral materials such as brochures, videos, white papers, presentations, and other assets for trade shows and events.• Directed the production of promotional materials such as advertisements and point-of-sale displays.• Developed market-specific merchandising and promotional strategies to expand market share.• Directed hiring, training, and performance evaluations of marketing staff.

Downers Grove, Il, Us

• Joined as Project Coordinator, promoted rapidly to Membership Manager, and then again to Director of Membership and Education.• Directed results-driven membership drives that combined print and digital, direct, and in-direct marketing designed to move members toward increased levels of giving and engagement that:• Increased customer retention from 42% to 85% in two years.• Directed all aspects of multi-department management including planning, budgeting, staffing, scheduling, monitoring, and reporting.• Co-led the rebrand of NSGA's products and services, directly resulting in an immediate increase in sales.• Identified prospects, analyzed development opportunities, and presented new strategic paths to the Board of Directors.• Represented NSGA as an official spokesperson, presented at events, and coordinated online training webinars.• Led the planning and execution of multiple high-profile events, including the bi-annual board meeting, The Annual NSGA Management Conference & Team Dealer Summit, award ceremonies, golf tournaments, and other V.I.P. events.• Provided leadership in times of crisis or change initiatives.• Developed and enhanced strategic member products and services that contributed to the value of the team, NSGA's mission, and brand.

Chicago, Il, Us

Maintained a continuously adaptive understanding of three executives’ work priorities to efficiently manage simultaneous scheduling requests, provide innovative solutions, anticipate all needs, and improve upon my deliverables.Coordinated external and internal conferences by overseeing catering needs, developing and distributing materials, collecting RSVPs, coordinating guests' travel accommodations, processing reimbursements and expense reports, managing vendor contracts, and synchronizing day-of logistics.

Chicago, Il, Us

Assisted with the planning and implementation of the 10th Annual Comer Kids' Classic 5K that raised over $211,000 and hosted over 1,100 participants.Supported the coordination of high-profile fundraising events for the Comer Children's Hospital Development Board, including a Comer Children's Hospital ribbon-cutting ceremony, Winter Holiday Boutique, and the Third Annual Girls Spring Fashion Show and Tea that attracted guests such as Mayor Rahm Emanuel's family.Built and maintained Comer Kid's Classic 5K websites for both the 2012 and 2013 races, as well as the Third Annual Girls Spring Fashion Show and Tea using the Kintera platform and by writing my own code.Conducted sponsor outreach, solicited in-kind gifts, managed inventories, created production timelines and budgets, wrote correspondence to donors, recruited and managed volunteers, prepared progress reports, ran expense reports in Concur, conducted data entry in Blackbaud, ran gift, donor, and matching gift reports and de-duped entries.

New York, Ny, Us

Managed correspondence with grant applicants, edited and prepared docket materials for funders, and developed exploratory strategic funding presentations for the Director of U.S. Programs.

New York, Ny, Us

Joined as Administrative Assistant, promoted to Helping Hands Coordinator, and then again to Membership Coordinator.Managed seven simultaneous humanitarian aid campaigns that collected over $2.5 million worth of immediate relief supplies.Managed matching gift programs, donor retention and recruitment campaigns, processed payments, and produced donation acknowledgments (thank you letters).Coordinated the design, production, and distribution of annual reports, MADRE’s magazine, and newsletter.Managed the database and oversaw the transition to a new CRM, recognizing the need for more strategic marketing opportunities.Planned internal and external events by making budgets, researching venues, obtaining sponsors and speakers, soliciting donations, and organizing day-of volunteers.Provided the additional responsibility of directing MADRE’s fiscal sponsorship program for organizations without 501(c)(3) status due to surpassing expectations.In addition to daily responsibilities, began a MADRE-led program that assisted students with planning campus-wide advocacy events for international women’s human rights and coordinated speaking engagements for MADRE on college campuses.Assisted the Executive Director with research, scheduling meetings, planning events, travel arrangements, and various other logistical tasks.Maintained office equipment, ordered and stocked office supplies, organized filing systems, and addressed constantly adapting responsibilities.Acted as front desk receptionist by courteously answering phones, transferring calls, taking messages, and greeting all visitors.

Analyzed academic research papers, wrote press releases, "Hill Updates" and "Research Updates" outlining current studies about reproductive health and sexuality rights posted on the website and sent to Congress.Collected targeted media contacts for SIECUS publication releases and updated the website by writing URL code, posting articles, and editing website content.

Bethesda, Maryland, Us

Conducted data entry for HEN's grants tracking project in order to capture current investments, future trends, and opportunities for collaboration among foundations and NGOs.Assisted with the development of the Women's Environmental Health (WEH) website, created and maintained WEH's listserv.Researched, wrote and posted interactive online profiles of environmental health foundations, and posted daily news updates and resource links on the website.

Detroit, Mi, Us

(Seasonal)Created a new section of the library catalog system consisting of all city charters and ordinances for the state of Michigan in order to allocate further resources for attorneys’ use.Updated the library’s online catalog database and research links for the law firm’s website.Maintained library’s filing systems and dutifully provided administrative support to library staff.

London, Gb

Interviewed policy officials, researched and wrote the Food Safety and Security section for the D.C. Environmental Agenda published in 2006.Obtained sponsors for and helped to coordinate the D.C. Environmental Mayoral Forum of 2006 and several D.C. Council Member Forums.Created presentations for the launch of a new D.C. Biomonitoring Campaign.

Sociology - Honors, Public Health

Continuing Education, Center For Continuing & Professional Studies